Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: AI made creation easy. Now your taste is the real differentiator.

💬 Killer Marketing prompt: Use this prompt to turn ChatGPT into a lead finder — names, titles, companies, and LinkedIn links included.

🎥 YouTube Resource Of The Week: A deep dive into how Google want you to start treating the search engine

🎯 One Quick AI Hack: How to give Your ChatGPT YOUR Personality

🌟 Creator Spotlight: Quentin Villard shares a 3-part cheat sheet to better ChatGPT answers

The Hidden Cost Of Infinite AI-Generated Options

The Judgment Gap At The Heart Of AI Marketing

For all the predictions about AI’s role in marketing, the conversation still centers on output. Faster copy. More content. Better personalisation. The underlying assumption is that AI’s job is to help us make more things.

But what if the real shift isn’t about production at all?

The more interesting, and more uncomfortable reality is that AI is repositioning marketers not as creators, but as decision-makers. Not because we’ve chosen to move upstream, but because AI has flattened everything downstream. When every asset, every insight, every idea can be generated in moments, the act of choosing becomes the new creative edge.

That’s the piece we’re underestimating. The challenge ahead isn’t just about learning to prompt better. It’s learning to navigate a world where prompting produces too much. Endless options, infinite variations, all technically correct but none necessarily right. AI doesn’t just solve problems. It creates abundance. And abundance, paradoxically, puts more pressure on human instinct, not less.

Which version do you run? Which headline actually cuts through? Which strategy feels directionally true? These are not prompts you can outsource. These are judgment calls. And in the age of AI, judgment is the real work.

This isn’t some subtle philosophical point. It’s a material change to how marketing teams operate. We’ve spent decades building systems to reward reliability, process, and scale. But those systems weren’t designed for ambiguity. They weren’t built to support high-frequency decision-making under time pressure. And they weren’t designed for creative leaders who have to make five calls a day with incomplete information and no clean data trail. AI has accelerated everything - except our readiness for this shift.

This is where the real talent gap is opening up. Not between those who use AI and those who don’t, but between those who can act decisively inside a system of overwhelming possibility, and those still waiting for someone to tell them what’s “right.”

The irony is that in trying to make us more efficient, AI has made us more accountable. There’s no hiding behind process anymore. Your value is your taste. Your velocity. Your judgment. Your willingness to take a side when the machine gives you a hundred neutral options.

🤖 The Hype Machine Is Diluting Agentic AI - As “agentic AI” becomes the next big buzzword, the term is getting watered down—this piece calls out what true autonomy in AI really means, and why it matters.

🎥 Microsoft made an ad with generative AI and nobody noticed - A new Surface ad was fully created using generative AI tools like Copilot—blending seamlessly into traditional media without tipping anyone off.

🚀 Chinese AI startup Manus reportedly gets funding from Benchmark at $500M valuation - Manus, known for building personalized AI agents, just landed a big-name investor—hinting at China’s growing push into global AI competition.

Breeze—Turn CRM Data Into Campaigns

HubSpot just dropped something big and super usable for marketers feeling the pressure to scale campaigns without scaling headcount. It’s called Breeze, and it’s HubSpot’s new all-in-one AI assistant built right into your CRM.

It doesn’t just write copy or summarise calls. It sits across your marketing, sales, and service tools, helping you plan campaigns, draft emails, surface insights, and move faster without hopping between apps or tabs. Think: “write me an email series for this segment” or “summarise this deal’s status” — all from inside HubSpot.

It’s not flashy, but that’s the point. Breeze is designed for real workflows, not just novelty demos. And because it’s native to HubSpot, it pulls context from your CRM, so the outputs actually make sense.

Great for teams already in the HubSpot ecosystem who want to do more without adding tools or hours to the day.

Why We Like It

• Built natively into HubSpot - no extra integrations

• Writes content, analyses data, summarises calls and deals

• Available across marketing, sales, and service tools

• Easy to use - no prompting gymnastics required

• Speeds up real work, not just one-off tasks

Click Here To Explore

QUENTIN VILLARD - How to get better results by picking the right model, mode, and prompt style.

OpenAI’s 7 Hour AI Agents Course In 15 Minutes

Give Your ChatGPT YOUR Personality

Most people use ChatGPT like a search box. But there’s a button (top right corner, hidden in plain sight) that turns it into something way more powerful: a thinking partner that actually knows how you think.

It’s labeled “Customize ChatGPT”, and here’s the hack:

Click your profile → “Customize ChatGPT” → and fill out the fields like you’re briefing a new hire.

Tell it what you do
Give it the job title or context you want it to think through. e.g., “I’m a growth marketer running demand gen for a B2B SaaS company.”

Add how you work
Want fast drafts? Data-backed answers? Something you can pitch in a meeting? Tell it that. e.g., “Be direct, think in frameworks, and prefer ideas over surface-level advice.”

Set tone + traits
Chatty? Blunt? Strategic? Select a few traits or type them in. This radically shapes how the model responds.

The result? Your ChatGPT starts writing and ideating like someone who gets your workflow. You won’t need to keep repeating yourself every time you start a new chat — it just knows.

It all used to be so simple 😢