- The AI Marketing Advantage
- Posts
- 🎯 2025’s Most In-Demand Marketing Skills
🎯 2025’s Most In-Demand Marketing Skills
What Hiring Managers Are Looking For
In partnership with
Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: The 15 skills marketers need to thrive in 2025, and which industries are hiring for AI talent the fastest.
🎥 AI YouTube Resource Of The Week: Google’s biggest AI update in years is live. Get the full rundown—what’s new, what’s wild, and what to actually pay attention to
💬 Killer Marketing Prompt: Craft a scroll-stopping Instagram Reel in 10 seconds This plug-and-play prompt gives you 3 custom scripts.
🎯 One Quick AI Hack: Use OpenAI’s o3 model to tear down any landing page and uncover conversion gaps you can exploit.
🌟 Creator Spotlight: Shushant Lakhyani shares how gen AI really works, so you can hold your own in strategy meetings, not just prompt chats.
2025’s Most In-Demand Marketing Skills
What Hiring Managers Are Looking For
Hiring priorities in marketing are evolving fast. It’s no longer just about experience or credentials—it’s about how well you can adapt, think critically, and contribute in environments shaped by rapid change and smarter technology.
AI and automation are becoming more embedded in marketing operations, but the real shift is broader. Companies are looking for professionals who bring a mix of problem-solving, agility, and a willingness to learn—especially in roles that sit at the intersection of strategy and tech.
Here’s what companies around the world are valuing most in 2025, and a growing number of these are now essential for marketers:
Analytical thinking (69%)
Resilience, flexibility, and agility (67%)
Leadership and social influence (61%)
Creative thinking (57%)
Motivation and self-awareness (52%)
Technological literacy (51%)
Empathy and active listening (50%)
Continuous learning and curiosity (50%)
Talent management (47%)
Service and customer orientation (47%)
AI and big data as strategic skills (45%)
Systems thinking (42%)
Resource and operations management (41%)
Reliability and attention to detail (37%)
Quality control (35%)
That mix reflects the reality of today’s marketing environment; where human insight, creativity, and tech-savviness all need to show up at once.
In some industries, the expectation for AI fluency is even more pronounced.
Information technology services and telecommunications currently show the highest demand, with 66% of companies in each sector viewing AI as a core skill. Finance and insurance are close behind at 61%, while adoption is also strong across education, automotive, healthcare, and the public sector, all reporting rates above 50%.
If you’re working in B2B marketing, fintech, digital health, or edtech, this trend matters. The demand for hybrid profiles that understand both marketing strategy and AI capabilities is growing fast.
Whether you’re sharpening technical skills or leaning into areas like analytical thinking or adaptability, these are the capabilities that will set marketers apart when companies are hiring.
🤖 Drive peak campaign performance with new agentic capabilities - Google unveils AI-powered marketing agents built to optimize campaigns and streamline strategy.
⚙️7 tips for getting started with AI agents and automations - A practical starter guide to help marketers begin using AI agents to save time and scale efforts.
🧭 How Lenovo’s CMO balances B2C and B2B marketing in the age of AI - Lenovo’s marketing chief shares how AI is shaping strategy across both consumer and enterprise teams.
SHUSHANT LAKHYANI - This explainer will make you sound smarter in your next AI meeting. A quick, clear breakdown of how generative AI generates
10 Seconds to Sell
This prompt helps you script a short, punchy voiceover for an Instagram Reel that explains what your product or service does—without naming it directly.
Designed to stop the scroll, it focuses on emotion, clarity, and curiosity, all within 10 seconds.
It’s fully customisable based on your tone, target audience, and offering. Ideal for product marketers, founders, and creators who want to engage without sounding like an ad.
Prompt:
You’re creating a 10-second Instagram Reel to explain what your [product or service] does—without ever naming it directly. The goal is to grab attention in the feed, connect with a real pain point, and leave your audience curious enough to click or explore more.
Write a short, punchy voiceover script that:
– Speaks directly to [insert target audience persona, e.g. ‘burned-out agency owners’ or ‘early-stage SaaS founders’]
– Opens with a sharp hook or relatable challenge
– Hints clearly at the transformation, outcome, or core value delivered
– Ends with a line that builds curiosity or suggests an action (no hard CTA, just a nudge)
Rules:
– Format the script for spoken delivery (natural, human tone)
– Keep it under 30 words or 10 seconds of speech
– Use the tone [select: casual / bold / confident / funny / edgy / warm / inspiring]
– Do not include the brand or product/service name
Inputs (customise before running):
– This is a: [product or service]
– It helps people: [insert core benefit, e.g. “automate their lead gen” or “feel confident presenting”]
– It solves: [insert pain point, e.g. “wasting hours on manual work”]
– My audience struggles most with: [insert emotional driver, e.g. “overwhelm” or “self-doubt”]
– Product/service page (for context): [insert URL]
Task:
Write 3 distinct voiceover script variations, each with a slightly different angle, emotional hook, or delivery style—but all focused on the same core transformation.Google just dropped its biggest AI overhaul ever—here’s everything you need to know in 15 minutes.
Competitive Landing Page Teardown Using OpenAI o3
Harness the power of OpenAI's o3 model to analyse your competitors' landing pages for better conversion strategies.
Step-by-Step Guide:
Extract Landing Page Content:
Navigate to your competitor's landing page.
Use your browser's developer tools or a web scraping tool to extract the HTML or text content of the page.
Prepare the Content:
Clean the extracted content to remove unnecessary scripts or styles, focusing on the textual and structural elements.
Input into OpenAI o3:
Access the OpenAI o3 model via the ChatGPT interface or API.
Input the cleaned content with the following prompt:
"Analyse the structure and content of this landing page. Provide insights on its conversion strategy, messaging flow, call-to-action effectiveness, and overall user engagement. Suggest improvements or alternative approaches that could enhance its performance."
Review and Implement Insights:
Examine the model's analysis to identify strengths and weaknesses in the competitor's landing page.
Apply these insights to refine your own landing pages, focusing on areas such as messaging clarity, CTA placement, and user engagement strategies.
The wave doesn’t seem too bothered…
How did we do?How did we do with this issue of the AI Marketing Advantage. |
 | Your AI Sherpa, |
Reply