Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Learn the five competencies that let you run AI at scale without losing voice, values, or control.

🎯 AI Tool Of The Week: Stop gambling on ad spend. This tool benchmarks your creative against proven winners.

✨ One Quick AI Hack: Train GPT faster: share what great looks like, and what to avoid. Contrast is the shortcut.

🎥 AI YouTube Resource Of The Week: How to build a short-form engine.

The New Baseline For Modern Marketing Success

Marketing in 2025 isn’t about keeping pace with tools. It’s about stepping into a completely new role shaped by agentic AI. When machines can launch campaigns, optimise performance, and even adapt strategies in real time, the marketer’s contribution is no longer execution. It’s orchestration. That’s the real shift. You’re not in the weeds pushing buttons anymore; you’re designing the systems, setting the boundaries, and guiding the creativity that makes the entire operation work.

Think about how this plays out. The AI can build segments and run experiments endlessly, but unless someone frames the journey and ties it back to actual business goals, all that activity is just noise. That’s where systems thinking comes in, not as a checklist but as a mindset. You’re architecting flows that connect brand intent to customer experience, making sure every move the agent takes rolls up to strategy instead of spinning off into vanity metrics.

Creativity takes a different shape too. AI is brilliant at scale, but blind without direction. The marketer becomes a kind of creative director, turning brand voice and strategy into living instructions the AI can actually work with. That’s more than typing in a clever prompt. It’s codifying the brand’s personality, shaping the boundaries of tone, and making sure every piece feels like it comes from the same place. Done well, you end up with AI output that doesn’t just sound human, it sounds like your brand.

And then there’s the uncomfortable truth: the more power you give agents, the more responsibility you shoulder for what they do with it. Governance stops being a compliance checkbox and becomes an everyday leadership task. You’re the one ensuring personalisation respects privacy, algorithms don’t reinforce bias, and every automated decision aligns with brand values. In a world where agents move faster than any review cycle, you can’t wait to clean up after the fact. You build ethics into the workflow from the start.

All of this points to the same reality: marketers who thrive in 2025 aren’t the ones clinging to manual tasks, nor the ones handing the reins blindly to AI. They’re the ones who know how to lead a hybrid team, where human strategy, empathy, and storytelling guide the work, while AI handles execution at scale. The skill isn’t in doing everything yourself, but in knowing exactly where you add irreplaceable value and where you let autonomy do its job.

That’s what these five competencies really add up to. Not a checklist to memorise, but a new operating model for marketers. One where you trade busywork for system design, replace oversight with orchestration, and shift from being the executor to being the conductor of something much bigger.

🎨 Creative people will be at the heart of marketing’s AI revolution - AI can scale, but only creativity builds brand love. Here’s why human originality will define marketing’s future.

⚙️I'm the CMO of a $2 billion tech company. AI has enabled my marketing team to automate 80% of its work. - Discover how AI is transforming a major B2B marketing team—freeing people to do higher-value work instead of repetitive tasks.

📚 Brands prepare for ‘intentional content consumption’ - Consumers are shifting from doomscrolling to depth. Learn how brands can win with more purposeful, high-value content.

🔍 Why Perplexity is now less focused on advertising, and what’s next for the AI search platform - Perplexity is ditching ads to focus on user experience. Here’s what that pivot means for marketers eyeing new channels.

💼 The Artificially Intelligent Enterprise - 95% of AI Pilots Are Failing, Or Are They?

☕ AI Tangle - xAI's Trade Secrets, China's Call & The Cracks Between Meta and Scale AI

💡 AI CIO - Compression of Software & Analysts

​📻 AI Confidential Podcast -   Agents Are the New API Client with Marco Palladino

Kantar LINK AI is a creative testing platform that uses machine learning to forecast how your ads will perform before they ever go live. Trained on one of the largest ad databases in the world, it analyses creative elements, brand cues, and emotional resonance to give marketers an early read on effectiveness. Instead of waiting weeks for campaign data, you get actionable insights in hours.

Marketers waste too much time and budget guessing which creative will land. Kantar LINK AI takes the uncertainty out of the process by benchmarking your ads against proven performance data. That means you can refine messaging, visuals, and calls-to-action before launch, reducing the risk of flops and increasing confidence when scaling campaigns. It’s like A/B testing at lightning speed—without the wasted spend.

👉 Take a look at Kantar LINK AI

The fastest way to get a GPT writing in your brand’s voice? Don’t just tell it what you want - show it. Give it examples of what good looks like, and just as importantly, what bad looks like. GPT learns your boundaries much faster when it sees both sides.

Always give GPT the contrast. It locks in your style faster and saves you from endless edits.

Bae ❤️