Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Explore how AI-driven overviews in Google Search are reshaping the advertising landscape

📊 One Quick AI Hack: How to use Ahrefs' Keyword Explorer to discover high-converting long-tail keywords for your website

🎯 Killer Marketing Prompt: Create an AI search-optimised blog post that incorporates long-tail keywords.

🌟 Creator Spotlight: How DeepSeek outperforms ChatGPT and Perplexity

A Marketer’s Guide to Winning with AI Search Overviews

AI Search Is Evolving—Here’s How to Stay on Top

AI is transforming search advertising, and one of the most significant changes is the introduction of AI-driven overviews in Google Search. These overviews provide users with quick, concise answers right at the top of the search results page. While this improves the user experience, it’s also shifting the dynamics for advertisers, making competition even fiercer.

The downside of these AI-driven overviews is that they now occupy more space on the search results page, often providing users with enough information to answer their queries directly, reducing the need to click on ads. This means that advertisers are facing increased competition and higher cost-per-click to stand out.

Previously, Google Search displayed broad, "first-level" content—simple, general answers. Now, with the rise of AI-driven overviews, search results are far more specific and tailored. This evolution means brands now need to focus on more niche-specific, long-tail keywords to capture organic traffic.

Long-tail keywords are longer, more specific search phrases that people tend to use when they’re closer to making a purchase or finding exactly what they need. For example, instead of just searching for “shoes,” a long-tail search would be “best women’s running shoes for flat feet.”

While these keywords get fewer searches, they often lead to higher conversion rates because they target users with a clear intent. By incorporating these into your content strategy, you can better connect with an audience that’s actively looking for what you offer.

AI-driven overviews are reshaping search ads, and adapting to this change is crucial. The landscape may be shifting, but with the right approach, your business can continue to thrive!

AI search overviews won’t be going anywhere anytime soon! Scroll down for tips on how you can implement these strategies and keep your marketing ahead of the curve.

🇺🇸 Donald Trump warns Chinese AI app DeepSeek a ‘wake-up-call’ for US tech firms - The rising challenge posed by Chinese AI apps like DeepSeek to U.S. tech dominance

🤖 The five stages of AI Agent Evolution - .Understand how AI agents are evolving to perform increasingly advanced tasks with more autonomy

👥 AI workers for future marketing jobs - Learn how AI is reshaping marketing roles

🖥️ OpenAI adds HTML, React support and o1 model integration to ChatGPT Canvas - OpenAI's latest updates expand ChatGPT Canvas capabilities

☕ AI Tangle - 2025 Will Be Big For AI Agents - OpenAI Kicks Off The Year with Operator

🎯 The Artificially Intelligent Enterprise - OpenAI Operator: A New AI Agent for the Web

Check out Ahrefs to Find Long-Tail Keywords for Your Website

Go to Ahrefs' Keyword Explorer
Or from the dashboard, click on Keyword Explorer in the top menu.

Enter Broad Keywords
Input broad topics related to your business (e.g., "women's fashion," "digital marketing").

Filter for Long-Tail Keywords
Use filters to focus on long-tail keywords (3+ words) that are more targeted and less competitive.

Analyse Metrics
Look at search volume, keyword difficulty, and estimated clicks to select the best keywords for your site.

GO AND EXPLORE AHREFS NOW

MJ Jaindl - How China’s DeepSeek stacks up against ChatGPT & Perplexity 

Generate an AI Search-Optimised Product-Focused Blog Post

The Prompt:

Write a blog post for my website that highlights the unique features of [PRODUCT NAME], a product from my store, [BUSINESS NAME]. The blog should feel authentic, engaging, and tailored to [TARGET AUDIENCE]. It should be optimised for AI search, so make sure to incorporate long-tail keywords relevant to the product throughout the content to boost SEO.

Before writing the full post, iterate on the following:

Problems the product solves: List several different problems or needs that [PRODUCT NAME] addresses for [TARGET AUDIENCE]. Be specific and focus on multiple aspects of how it improves their lives or makes their tasks easier.

Selling points: Highlight the key selling points of [PRODUCT NAME]. What sets it apart from other products in the market? Emphasise the unique benefits that make it a must-have for your target audience.

Once those iterations are complete, proceed to write the blog post, starting by discussing the [SPECIFIC PROBLEM OR NEED] that [PRODUCT NAME] helps solve for [TARGET AUDIENCE]. Then, share how the product can make their lives better, easier, or more enjoyable. 

If possible, include customer testimonials or success stories to add trust and authenticity. Link to the product page: [PRODUCT PAGE URL]. 

End with a strong call to action that encourages the reader to [CALL TO ACTION]. The tone should be [TONE], and the word count should be around [WORD COUNT].

To get the most out of this prompt, be sure to personalise the customisable parts with as much detail as possible. The more specific you are about your product, target audience, and goals, the more tailored the output will be.

Consider iterating on the problems your product solves and its selling points—this helps create a more focused and impactful blog post.

AI enthusiasts after the announcement of DeepSeek 😂