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This week in AI marketing, we’re seeing a major shift: AI agents are moving from simple automation into strategic partners that can plan, execute, and optimize entire campaigns. Meanwhile, demand for AI-generated video content is exploding, regulators are introducing new rules for AI-made ads, and creative tools like Figma and Adobe are rolling out powerful generative features that will transform how teams design, iterate, and ship content.

Inside this edition:

🚨 Top Story: AI agents officially become strategic marketing partners

🌐 AI News: Video-AI demand spikes, regulators target AI ads, Figma & Adobe drop new AI features

🛠 Tool of the Week: Leap AI — instant on-brand creative variants using your brand kit

🎯 Killer Prompt: The AI campaign autopsy for 30-day ROAS improvement

🎥 YouTube Resource: The most essential AI marketing tools for 2025

🤣 AI Meme: Because AI can automate everything except our emotions

AI TOP STORY

AI Agents Are Now Strategic Partners in B2B Marketing Workflows

Agentic AI tools have moved beyond simple automation and are increasingly being used as strategic workforce members across marketing and sales operations this year. In 2025, AI agents are being deployed not just to answer FAQs or generate content, but to architect and execute marketing strategies — handling tasks from campaign sequencing and content creation to real-time performance adjustments and predictive audience engagement. 

According to Demand Gen Report, leading martech platforms are integrating AI agents into core workflows, enabling them to automate complex action sequences like building personalized content strategies, routing campaign tasks, and optimizing performance without constant human intervention. These AI agents are even being used in revenue intelligence and sales performance tools, blurring the line between marketing and sales operations. 

Why this matters for marketers:

  • Campaign orchestration with less human friction: AI agents can plan, execute, and optimize entire campaigns autonomously.

  • Productivity & ROI leaps: Teams using agentic systems are seeing productivity gains and faster insights than teams relying on traditional tools.

  • Strategic shift: AI is not just a “tool” anymore — it’s becoming a partner that executes parts of your strategy and offers recommendations.

This trend could reshape how marketing teams are structured — if your competitors are already embedding AI agents into daily workflows, they may hit Q1 2026 with a major speed advantage.

AI NEWS FOR MARKETERS

  • Demand for AI Video Creators Surges 66% - With video dominating online engagement, businesses are increasingly seeking AI-generated video content. New data shows demand for AI video creation skills has jumped 66% in recent months as companies race to scale marketing campaigns. 

  • South Korea to Require Labels on AI-Generated Ads - Starting in early 2026, advertisers in South Korea will be legally required to label ads created using AI — a major regulatory shift with implications for brand trust and transparency worldwide. 

  • Figma Adds New Photoshop-Like AI Editing Tools - Figma has introduced powerful new generative image editing tools (Erase Object, Isolate Object, and Expand Image), giving designers and marketers advanced capabilities once found only in heavyweight tools like Photoshop. 

  • Adobe is integrating its creative tools into ChatGPT, enabling users to manipulate creative assets via conversational AI — a move that could drastically change how marketing teams create and iterate content. 

MORE FROM THE ARTIFICIALLY INTELLIGENT ENTERPRISE NETWORK

🎯 The Artificially Intelligent Enterprise - Workforce 2.0: The AI + Human Operating Model

📻 AI Confidential Podcast - Are LLMs Dead?

AI TOOL OF THE WEEK

Leap AI – Auto-Generate Creative Variants & Ad Concepts Using Your Brand Kit

Leap AI has quietly become one of the must-use tools for AI-native marketing teams, especially those needing fast creative turnaround. Upload your brand kit (logo, colors, fonts, product images), and Leap generates:

  • Ad concepts

  • Social graphics

  • Instagram story layouts

  • Product promos

  • Blog headers

  • Website hero images

Why marketers love it:

  • Looks on-brand instantly — no generic AI stock vibes

  • Amazing for paid social creative testing

  • Much cheaper than design teams for batch content

  • Integrates with Zapier, HubSpot, Notion, Canva

  • Supports automated “creative refresh cycles”

Real example:

Brands use Leap AI to generate 30+ creative variants for Meta ads → plug the best into A/B tests → scale the winners.

KILLER MARKETING PROMPT

AI Campaign Autopsy: Find Exactly Why Your Campaign Worked (or Didn’t)

Paste this into ChatGPT / Claude:

You are my Senior Marketing Strategist.

Perform a full “campaign autopsy” on the performance data I give you. Identify:
1. The top 3 drivers of success or failure  
2. The hidden factors (seasonality, creative fatigue, audience mismatch)  
3. Which creative + message pairs performed best and why  
4. What the data says about my audience mindset  
5. What I must do differently in the next launch  
6. A step-by-step action plan for improving ROAS by 30% in the next 30 days  

Format:
- 1-page insights summary
- Creative recommendations
- Targeting adjustments
- 30-day optimization checklist

This is the fastest way to learn from your own campaigns using AI.

YOUTUBE RESOURCE

The ONLY AI Tools You Need for Marketing (in 2025)

Why this matters:

This video (from digitalSamaritan) is a fresh, hands-on guide to the most effective AI marketing tools in 2025, tested in real campaigns. Rather than listing dozens of tools, the creator focuses on a curated set of AI platforms that actually save time, improve performance, and scale workflows — from content creation and personalization to analytics and automation. 

You’ll learn:

• Which tools are worth your budget vs. hype

• How to integrate them into your stack

• What ROI to expect

• And what to avoid in 2025 marketing stacks 

Perfect for marketers ready to cut the noise and build practical AI workflows this week.

AI MEME OF THE WEEK

Everything’s AI automated — except my overreaction to customer feedback.

Your AI Sherpa, 

Mark R. Hinkle
Executive Director
Connect with me on LinkedIn
Follow Me on Twitter

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