This week, AI marketing crossed a cultural line — AI assistants aren’t just tools anymore, they’re becoming media platforms. Anthropic took its “no ads” stance on national TV, while OpenAI moves toward advertising inside ChatGPT. At the same time, regulators, retailers, and creative teams are preparing for a world where discovery, trust, and persuasion increasingly happen inside conversations — not feeds or search results.
Here’s what’s inside:
🚨 AI Top Story: Anthropic brings its “no ads in AI” message to the Super Bowl — and signals what conversational advertising could become
🌐 AI News for Marketers: AI ad disclosure rules accelerate, shopping agents reshape retail discovery, and Adobe pushes Firefly deeper into enterprise campaigns
🛠 AI Tool of the Week: Runway Gen-3 — the creative engine powering scalable, AI-generated video ads
🎯 Killer Marketing Prompt: Build a conversational ad playbook before chat-based ads go fully live
🎥 AI YouTube Resource of the Week: ChatGPT Ads — the new arbitrage opportunity for 2026
🤣 AI Meme of the Week: Because every AI strategy still has a mysterious middle step
The SEO game changed. Now you need to rank on Google and get cited by AI assistants like ChatGPT and Perplexity. That's a lot of content.
Run your content marketing autonomously—from keyword research to publishing—so you can focus on closing deals instead of managing writers. Tely AI optimizes both traditional SEO and the new "GEO" (Generative Engine Optimization) landscape.
Real results: customers see 64% reduction in customer acquisition costs.
A first-look at the debut Super Bowl ad from Anthropic.
This year’s Super Bowl featured an unexpected advertiser: Anthropic, the company behind the Claude AI assistant.
In its first-ever Super Bowl spot, Anthropic positioned Claude as an ad-free alternative, directly calling out the idea of ads appearing inside AI conversations — a clear contrast to OpenAI’s plans to introduce advertising in ChatGPT.
The message matters because it confirms something marketers have been debating quietly: AI assistants are becoming the next advertising platform. Anthropic is betting that trust and distraction-free assistance will be a differentiator, while OpenAI prepares to monetize conversational traffic.
South Korea is moving toward mandatory labeling of AI-generated ads beginning in 2026, one of the strongest regulatory signals yet for synthetic marketing transparency.
Retail marketers may soon be optimizing not just for consumers, but for AI agents making purchase decisions on their behalf. The Financial Times reports that agentic shopping is beginning to disrupt ecommerce discovery.
Adobe is scaling Firefly beyond “image generation” into full production-grade creative workflows for brands and media teams.
🎯 The Artificially Intelligent Enterprise - Build AI That Lasts
🔮 AI Lesson - Your AI Just Got Hands
☕ AI Tangle - AI Agents Are Forming Societies — And Now They’re Getting Hijacked
💡 AI CIO - Fresh Minds Outsmart the Experts
📻 AI Confidential Podcast - Are LLMs Dead?
Runway Gen-3 — The Creative Engine Behind Scalable Video Ads
If conversational advertising is the next frontier, then creative volume becomes the fuel — and Runway is quickly emerging as one of the most important tools in modern marketing production.
Runway’s Gen-3 model enables brands to generate:
Short-form ad creative
Fast video concept testing
Scene generation + motion content
Variant creative at scale without production bottlenecks
Why marketers love it:
Paid media is now an iteration game.
The brands that win aren’t making one perfect ad — they’re testing 30 angles a week.
Runway makes that volume possible.
Build a Conversational Ad Playbook (Before Chat Ads Go Fully Live)
Paste this into ChatGPT or Claude:
You are my conversational advertising strategist.
My goal is to prepare my brand for ads and recommendations inside AI assistants
(ChatGPT, Gemini, Perplexity, shopping agents).
Input:
- Product category
- Top customer questions
- Key competitors
Tasks:
1. Identify the 10 highest-intent prompts customers will ask AI before buying
2. Draft “assistant-native” ad messaging that feels like helpful guidance, not banners
3. Recommend content assets that increase the chance AI cites our brand
4. Outline brand safety rules for conversational placements
5. Build a 90-day roadmap for conversational visibility + paid readiness
Output as a playbook for my marketing team.The best time to prepare for conversational ads is before the auction exists.
ChatGPT Ads: The New Arbitrage for 2026
ChatGPT is getting into the ads game — and marketers who understand it early may have a once-in-a-decade advantage. In this session, Kieran breaks down what OpenAI’s new ad products could look like, why ChatGPT traffic may convert far better than traditional search, and the “gold rush” opportunities emerging around intent-based ads, citations, and conversational discovery. If you want to prepare before the ad auction exists, this is a must-watch.
Marketing strategy 2026:
Step 1: Add AI
Step 2: ???
Step 3: Profit
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