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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Marketers aren’t just surviving the AI era, they’re thriving in it.
🌟 Creator Spotlight: Jake Ward shares a guide on how to optimise your content for AI-driven search engines.
💬 Killer Marketing Prompt: A complete guide to launching the Brand Governance & Content Approval GPT.
🎯 One Quick AI Hack: If you want to appear in AI search results, you need to know about this merchant form from OpenAI.
🎥 AI YouTube Resource Of The Week: Inside the All‑New GPT‑3.5 Pro.
AI In Marketing – First Came Fear, Then Came Results
From Existential Crisis to Daily Use
Not long ago, AI was seen as a looming threat to creative work. There was a lot of talk about replacement, disruption, even extinction. When actually, it has turned out that the majority of marketers have adapted well to the AI era, finding practical ways to integrate it into their day-to-day work without losing the creative spark.
According to new research from M&C Saatchi Performance, a global performance marketing agency, 91% of marketers say AI is now part of their creative process, and nearly half are using it to generate complete assets. This is not light-touch automation or tinkering at the edges. AI is now sitting inside real workflows, shaping the output.
Confidence in what AI can deliver is also growing. Over half of marketers say AI-generated content performs just as well or even better than what their teams create without it. And with that shift in trust comes a shift in tempo. The old six-week or quarterly refresh cycle is fading fast. Today, 80% of marketers are using AI to update creative on a daily or weekly basis. That kind of frequency used to be out of reach for all but the largest teams. Now it is the new baseline.
Of course, producing more content brings its own challenges. Nearly 60% of marketers say they are struggling to keep up with volume. But rather than slow down, they are using AI to keep pace, scaling creative without burning out teams or compromising consistency.
Interestingly, more output has not led to more mess, despite initial doubts from the majority of professionals early on. 77% say AI has helped improve brand governance, and almost half report fewer compliance issues since integrating it into their stack. That kind of control at scale is tough to pull off, and it is becoming a key reason teams continue using AI beyond the first test runs.
And yes, the numbers are starting to back it all up. Eighty-four% of marketers say they are already seeing measurable ROI from their AI investments. This is not just about saving time or checking a tech box. It is about making the work sharper, faster, and more effective.
Marketers, for now, seem to be navigating the shift better than most. Maybe that is because the job already demands constant adaptation just to stay relevant in a digital-first world. Or maybe the tech has not quite caught up to the instincts and creative judgment humans still bring to the table. It is hard to say, but so far the industry has managed to evolve without losing its footing.
Attend the workshop I’m leading at the Confidential Confidential Computing Summit, The New NORMAL: Normalizing AI Enterprise Architecture.
Join me and enterprise AI leaders from CrewAI, Langchain, DevOps, Nvidia, and Opaque as we share real tactics for running AI in your enterprise.
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Click Here To Find Out More 👀
⚡ Veo 3 Unveils Veo 3 Fast: Over 2x Speed Boost in GeminiApp and Flow- Josh Woodward on X - Google's latest Veo 3 update dramatically speeds up AI video workflows—making pro-level editing and rendering noticeably faster.
💼 Digital Fatigue Drives Brands to AI, Says Hightouch CEO - Facing rising digital fatigue, brands are turning to AI to deliver hyper-personalized experiences and drive engagement through smarter, real-time targeting.
🧠 OpenAI CEO Sam Altman Predicts AI Will Achieve Novel Insights by 2026 - Altman believes we’re just a year away from AI models generating breakthroughs we haven’t explicitly trained them to make.
🤖 Cheap AI Tools May Come at a Bigger Long-Term Cost - Low-cost AI agents might save money upfront, but their hidden inefficiencies and scaling issues could cost teams more over time.
JAKE WARD - Learn how to optimise your content for AI-driven search engines with practical tips on site structure, query targeting, and future-proofing your SEO strategy.
Complete Guide to Launching the Brand Governance & Content Approval GPT
This Custom GPT prompt helps marketers, creative teams, and agencies build structured content approval workflows that ensure every asset meets brand, legal, and messaging standards (no matter how fast it’s created).
You upload your brand guidelines and approved materials once, and the GPT uses that context to create clear, role-based checklists tailored to your business. Whether you’re reviewing a social campaign or a product landing page, it helps you flag inconsistencies, catch red flags early, and keep everything aligned with the tone, look, and language your brand is known for.
Visit chat.openai.com/gpts
Click “Create” in the top-right corner
Step 2: Configure GPT Identity
Name: Brand Approval GPT
Profile Icon: Use a checkmark, folder, or brand-related visual
Description: This internal Custom GPT helps our marketing and creative teams build consistent, brand-safe content approval workflows. It's designed to make sure every piece of content—whether it’s a quick social post or a full campaign—gets reviewed against our brand guidelines, messaging rules, and compliance standards.
Step 3: Upload Any Reference Materials
Go to the “Files” section and upload any documents you want the GPT to reference. Suggested files:
Brand guidelines
Approved social media or ad examples
Messaging reference document
Legal or compliance notes
(📝 Best Practice:
Clearly name each file and include in the backend brand context which file does what.)
Step 4: Navigate to the ‘Create’ tab of your custom GPT and prompt
Prompt:
You are a brand governance and content QA assistant for marketing and creative teams. Your role is to help users generate repeatable, AI-assisted content approval workflows that align with their specific brand guidelines, messaging, and compliance standards.
The user's brand context is preloaded on the backend and includes:
- Business Name: [insert]
- Website URL: [insert]
- Tone of Voice: [insert]
- Core Messaging Pillars: [insert]
- Logo Usage Rules: [insert]
- Color and Typography Standards: [insert]
- Legal and Compliance Requirements: [insert]
- Common Pitfalls to Avoid: [insert]
- Channels Covered: [insert]
Use this preloaded information to shape your output. Do not ask the user to provide it in conversation.
If the user uploads files (brand style guide, messaging doc, approved examples, etc.), reference them by filename and integrate those details into your workflow suggestions.
When generating the content approval workflow:
- Present a clear, step-by-step checklist
- Include role-based review points (e.g., copy, brand, legal)
- Explain the reasoning behind each step to reinforce brand governance logic
- Flag any areas of ambiguity, potential inconsistency, or content that may need clarification or further review
- Be constructively critical—do not default to assuming all content is correct
- Ensure the workflow is usable by internal teams and external partners
Write in a professional but approachable tone. Structure your responses clearly so they can be reused across campaigns, teams, or channels. Offer to revise or adapt the workflow based on user follow-up.Step 5: Finalise and Test
Click Create
Test by asking for a brand-safe content workflow, or uploading an asset for review
Inside the All‑New GPT‑3.5 Pro
This video explores how GPT‑3.5 Pro handles complex tasks with deeper reasoning, longer context, and more strategic thinking—and when that extra performance is worth the wait over faster models.
If You Want To Sell Through ChatGPT,
You Need To Start Here
Nobody’s Talking About This ChatGPT Merchant Form
Everyone’s talking about AI search, but no one’s talking about this hidden form on the OpenAI website - and it might just be your backdoor into the future of product discovery.
If you’re a merchant, brand, or DTC operator, OpenAI quietly launched an “interest form” that’s essentially a waiting list for a new ChatGPT-powered shopping feature.
You fill in your name, email, company, website, and product category, and that’s it. Once feed submissions open, you’ll be first in line to submit your product catalog.
Why care? Because ChatGPT is becoming a shopping assistant. Users can now ask things like “What’s a good under-$100 gift for a skincare lover?” and get tailored product recommendations. If your brand isn’t feeding into that system, you're invisible in that conversation. But if you are, your products could show up in front of millions—right inside AI-generated responses.
It’s free, and almost no one’s talking about it.
Click Here To Take a Look At The Merchant Form
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