Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Learn how 24/7 AI television channels are helping small businesses compete with big players.

📈 AI Use Case Of The Week: Create an efficient and seamless employee onboarding experience with AI

🎯 ChatGPT Play Of The Week: Train and deploy a ChatBot to streamline employee onboarding with tailored, real-time support.

🌟 Creator Spotlight: Meet Jackson Yew, a digital marketing expert sharing valuable insights on leveraging AI for smarter marketing strategies and driving business growth

AI Makes TV Advertising Accessible for Small Retailers

AI-Driven Channels Help Small Brands Compete with Leaders

A UK-based homeware retailer named ‘Must Have Ideas’ has been levergaing AI to create a 24/7 shopping channel, offering a cost-effective alternative to traditional TV broadcasts.

By leveraging proprietary software, the company has been able to automate programming, optimise product placements, and adjust content dynamically based on real-time factors like stock levels and even external elements such as the weather. This AI-powered channel has had a profound impact on ‘Must Have Ideas’ growth - increasing sales from £27 million in 2023 to £40 million in 2024, while driving significant improvements in customer loyalty and engagement.

Viewers spend more time watching the channel and are making more frequent purchases compared to customers reached through social media platforms like Meta and TikTok, highlighting the channel’s ability to foster strong customer relationships.

The company has also been able to dramatically reduce operational costs to just 10% of a traditional 24/7 TV channel, showcasing how small businesses can scale effectively without incurring the massive financial burden typically associated with traditional TV shopping.This approach not only makes TV shopping more accessible to smaller players but also highlights the ability of AI to optimise product visibility and enhance sales performance in a highly competitive retail landscape.

The success of this model underscores the growing role of AI in transforming business operations. With plans to expand its AI-powered programming to additional platforms in 2025, Must Have Ideas is setting a new precedent in the retail and TV shopping space. The company's innovative approach demonstrates that AI-driven solutions are not just for tech giants—they can be a game-changer for small businesses, enabling them to compete on a larger scale, reach wider audiences, and continually adapt to market trends.

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Scribe AI

Scribe AI is a productivity-boosting Chrome extension designed to automate the creation of step-by-step guides and documentation. Whether you're training a team, onboarding new employees, or standardizing workflows, Scribe AI simplifies the process, saving time and ensuring clarity.

Here’s what makes Scribe AI essential:

Automated Workflow Documentation: Scribe AI captures your screen actions and automatically generates detailed step-by-step guides, complete with screenshots and annotations.

Customisable Output: Edit and fine-tune the guides to add personal touches, adjust language, or highlight critical steps before sharing.

Collaboration-Friendly: Share guides directly with your team via links or embed them in tools like Notion, Confluence, or Slack for easy access.

Browser and App Compatibility: Works seamlessly across web browsers and desktop applications, making it versatile for various workflows.

A Real Time Saver: Eliminates the need to manually write instructions or capture screenshots, allowing teams to focus on more critical tasks.

Jackson Yew - Valuable Insights On Using AI Effectively In Marketing

AI-Powered Employee Onboarding

Tools Needed:

ChatGPT (GPT-4 Turbo) – for generating personalised onboarding content.
Scribe AI – for automatically documenting workflows and processes.
Zapier – to automate workflows between tools.
Google Sheets – for tracking onboarding progress and centralising data.
Slack or Microsoft Teams – for real-time communication.

Step 1: Create Onboarding Content with Context

What to Do:

Gather Role-Specific Context:

Collect job descriptions, key responsibilities, and expected outcomes for each role.

Identify company values, culture, and mission to embed into the onboarding experience

Collate FAQs from HR or team leads to address common new hire queries.

Provide Context to ChatGPT:

Use the gathered information to craft a detailed prompt for ChatGPT.

Example Prompt:

"Create an onboarding guide for a new [role, e.g., Marketing Manager] at [Company Name]. The guide should include company values, a 30-60-90 day plan, role-specific goals, and FAQs such as 'What tools will I need?' and 'How is success measured?'"

Document Processes with Scribe AI:

Use Scribe AI to record step-by-step guides for workflows like setting up tools, accessing internal systems, or completing recurring tasks.

Save these guides in a central repository for quick access.

Combine Materials:

Merge ChatGPT-generated content and Scribe AI workflows into a unified onboarding package.

Store materials in Google Drive, Airtable, or your company’s intranet.

Step 2: Automate Role-Specific Onboarding Templates

What to Do:

Generate Templates with ChatGPT:

Prompt ChatGPT to create role-specific onboarding templates dynamically.

Example Prompt:

"Create an onboarding template for [role, e.g., Data Analyst] including sections for Role Overview, Tools and Platforms Needed, Key Responsibilities, and Training Modules."

Leverage Modular Content:

Use pre-built blocks for common onboarding topics like company policies, compliance, and standard tools.

Automate the combination of role-specific modules with generic content using tools like Zapier or Airtable automations.

Integrate with Project Management Tools:

Push onboarding tasks into Trello, Asana, or Monday.com for easy tracking and delegation.

Include links to Scribe AI workflows and ChatGPT-generated content in each task card.

Step 3: Real-Time Support with AI Chatbots

What to Do:

Deploy a ChatGPT-Based Chatbot:

Integrate ChatGPT into Slack or Microsoft Teams to answer FAQs and provide links to onboarding materials.

Train the chatbot with role-specific content to enhance relevance.

Route Complex Queries:

Use Zapier to escalate unresolved chatbot queries to HR or IT teams automatically.

Step 4: Track Progress and Gather Feedback

What to Do:

Monitor Onboarding Milestones:

Use Google Sheets to track training module completions, task progress, and feedback submissions.

Automate task reminders via Zapier for pending actions.

Collect Feedback Dynamically:

Use Google Forms or Slack polls to gather feedback on onboarding materials and processes.

Analyse Feedback with ChatGPT:

Input feedback into ChatGPT with a prompt like:

"Analyse this feedback from new hires and recommend updates to the onboarding process."

Step 5: Scale and Iterate for New Roles

What to Do:

Expand Modular Content:

Continuously add role-specific modules to your onboarding library using ChatGPT and Scribe AI.

Automate Updates:

Use Zapier to trigger updates across all relevant materials when company policies, tools, or workflows change.

Review Effectiveness:

Schedule periodic reviews of onboarding success metrics such as time-to-productivity and new hire retention rates.

Train ChatGPT for Seamless Onboarding

Tools Needed:

Google Sheets – for organising company and role data.
ChatGPT (GPT-4 Turbo API) – for training the chatbot.
Internal Docs/Resources – for storing onboarding content.

Step 1: Organise Your Data for ChatGPT Integration

Create a Structured Google Sheet & organise the onboarding data into well-defined tabs:

Company Info: Include company values, mission, and vision.

Role Responsibilities: List detailed responsibilities, necessary tools, & expectations.

Resources: Provide links to any internal documents, training materials, and SOPs that the new hire may need.

Ensure Data is Concise and Clear by formatting the data in each tab to be simple, clear, and easy for ChatGPT to pull from (e.g., in bullet points or short paragraphs).

Step 2: Train ChatGPT Using the Organised Data

Integrate Data with ChatGPT:
- Export the Google Sheets data into a format that can be fed into the ChatGPT API (CSV or Excel).
- Set up ChatGPT with the trained data, ensuring it has access to the specific details for the role and company.

Provide a Custom Prompt for Onboarding:
- Use the structured data in ChatGPT to generate a prompt that will guide the onboarding process.

Example Prompt:

"Welcome the new hire, introduce the company’s values and mission (from Company Info), explain the role’s key responsibilities (from Role Responsibilities), and guide them to the relevant resources (from Resources)."

Step 3: Test ChatGPT’s Responses

Test the chatbot by asking role-specific and company-related questions to ensure it pulls the correct data, such as:

- “What are the responsibilities of a Digital Marketing Manager?”
- “How do I use HubSpot CRM?”

Refine as Needed:
Based on test results, adjust the data in your Google Sheet or the prompt to ensure accurate and helpful responses.

Step 4: Deploy ChatGPT for Onboarding

Integrate ChatGPT into Your Communication Platforms:
Deploy the chatbot on Slack, Microsoft Teams, or other communication tools to assist new hires in real-time.

Monitor and Improve:
Gather feedback from new employees and improve the chatbot by updating data or refining the prompt.

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