Today, we’re bringing you the latest in AI-powered marketing and business strategy.
Here’s what’s inside:
🚨 AI Top Story: How publishers are turning AI chat ecosystems into ad inventory — and what it means for brand-safe targeting.
🛠 AI Tool Of The Week: Rep AI — a conversational commerce platform that turns chats into conversions.
🎯 Killer Marketing Prompt: Build a hybrid “human + agent” content team for your next launch.
🎥 AI YouTube Resource Of The Week: The future of ad automation — how AI tools are reshaping campaign creation and media buying.
🤣 AI Meme Of The Day: When you start using 100% of your brain...
You don’t need to be a tech giant to harness the power of AI. This session is hosted by Mark Hinkle, with Una Stevenson, COO and Operations Strategist, who will share how traditional organizations—from outpatient clinics to marketing firms and environmental services teams—can build effective AI systems without massive infrastructure or in-house data science teams.
Date: Thursday, November 20, 2025
Time: 12:00 PM EST
Register for on-demand access to this FREE event if you can’t make it to the live event.
Publishers Are Monetising AI Chat Interfaces as Ad Platforms
Image: Advertising Week
Major media companies and publisher networks are now treating AI chat sessions and answer engines as new inventory for advertisers. According to Playwire’s strategy team, publishers are moving beyond the click-economy and earning revenue when AI chatbots cite their content, not just when users click through.
A few key models emerging:
Citation-based revenue sharing: Publishers earn when their content is referenced by AI systems instead of just viewed on their pages.
Chat-integration ad units: Some networks are embedding ads within AI chat responses or linking to sponsored content within AI responses.
Agentic ad products: Publishers are offering “AI-driven ad studios” that generate campaign assets, embed them in chat experiences, and optimise them in real time.
Why it matters for marketers
If your brand only focuses on traditional display or search ads, you may miss the new “answer-engine economy” where people get their solutions directly inside AI chats.
It raises questions about brand safety and context: your brand could appear inside a chat answer you don’t control.
You’ll need to rethink how creative, targeting, and attribution work when the “ad unit” becomes a conversation, not just a placement.
MoEngage, a consumer-engagement platform used by brands like SoundCloud, McAfee, and Domino’s, raised $100 million in a funding round led by Goldman Sachs and A91 Partners. Their focus: expanding its “Merlin AI” suite — a set of AI agents for B2C marketers to optimize campaigns, personalize offers, and drive conversions from enterprise data while maintaining privacy.
AdsGency raised $12 million in seed funding to build an “agentic” advertising OS that uses AI agents to automate campaigns (audience selection, creative generation, optimisation) across Meta, Google, and TikTok.
According to a study by SAS & Coleman Parkes, 93% of CMOs and 83% of marketing teams report clear ROI from generative AI. The report highlights benefits across personalization (94%), data-handling efficiency (91%), and reduced costs (90%).
A growing number of platforms track “answer-engine visibility”—how often your brand is cited in AI chat results (not just link traffic). Guides reviewing the top tools for 2025 are appearing weekly.
Platforms, previously focused on clicks/views, are now building revenue models around chat & AI-driven consumption. Example: Perplexity AI pays publishers when AI models cite their content.
🎯 The Artificially Intelligent Enterprise - The Unsexy AI Revolution
🔮 AI Lesson - OpenAI’s Sora 2 for High-Impact Business Video
☕ AI Tangle - Bezos’ Surprise AI Comeback and the Copilot Upgrade Shaking Up the Week
💡 AI CIO - Fresh Minds Outsmart the Experts
📻 AI Confidential Podcast - Are LLMs Dead?
Rep AI – Turn Conversations Into Conversions
Rep AI is a conversational commerce assistant that helps brands convert website visitors and social media traffic without requiring a single click-out. Instead of waiting for users to navigate your site, Rep AI engages them instantly through personalized chat — recommending products, answering questions, and completing purchases directly within the conversation.
At its core, Rep AI integrates with your store (Shopify, WooCommerce, Magento) and your existing data sources to provide context-aware recommendations. It acts like a 24/7 sales associate who knows your catalog, pricing, and promotions — and learns from every interaction.
Why It’s Gaining Traction
E-commerce is entering the zero-click era, where customers expect to shop directly inside chats, DMs, and AI assistants. Rep AI sits right at the intersection of marketing automation and customer experience — merging AI chat, intent recognition, and conversion tracking into a single solution.
According to HelloRep.ai’s case studies, brands using conversational AI have reported:
20–40% higher conversion rates from returning visitors
25% lift in average order value (AOV)
40% reduction in cart abandonment
Key Features
Real-time product recommendations based on chat intent
Integrated checkout inside conversation threads
Cross-channel presence: web, Instagram DMs, WhatsApp, and SMS
Auto-training from product catalogs and order history
Performance dashboard with AOV, conversion, and chat analytics
💰 Pricing
Rep AI offers a free trial with pricing starting at $49/month, scaling by monthly visitors and integrations.
🚀 Use It If You Want To
Turn every site visitor into a 1-on-1 conversation
Reduce friction between interest and checkout
Capture more sales from mobile and social traffic
Join us live at AI for Go-to-Market Training (GTM) in Durham on December 3rd.
AI for GTM is a one-day working session built for marketing, revenue, and operations professionals who need results, not rhetoric. On Wednesday, Dec 3, in Durham, NC, you’ll learn from real operators: Greg Boone (Walk West), Marc Sirkin (ex-Third Door Media), and Mark Hinkle (Peripety Labs / All Things AI) as they show how to wire AI into your go-to-market motion for pipeline, conversion, retention, and efficiency.
Bring your laptop. Leave with outcomes.
Date: Wednesday, December 3, 2025
Time: 9:00 A.M. – 5:00 P.M.
Location: Durham Armory, Durham, North Carolina
Price: $199 (Also, for the first 25 tickets, we’re offering a 50% discount, so use this link or use this code: 50OFFRTP)
Build a hybrid human + AI “mini content team” for your next product launch
You are the Head of Content Strategy for a [ROLE: CMO/VP Content/Director Growth] at a [INDUSTRY: SaaS/ecommerce/consumer-brand]. You have a new product line launching in 60 days.
Your task:
- Build a content team structure: 2 human roles + 3 AI agent roles (e.g., idea-generator, personaliser, asset-optimizer).
- For each role, define: responsibilities, tools used, workflow steps.
- Design the content calendar for launch week (7 days) across three channels, assign roles.
- Define 5 KPIs you’ll review weekly and one “fail-over action” if the KPI falls short.
You can use this prompt to set up a launch machine, not just a one-off campaign.
How Agentic AI Is Transforming Marketing Workflows
Why it matters: This short walkthrough gives you a real-world look at how AI agents are being built into marketing systems—not just as add-ons, but as operational backbones.
You’ll learn how brands are using agentic workflows to:
Generate creative + deploy campaigns automatically
Adapt targeting in real time when the data changes
Measure performance at a speed humans struggle to match
Use it to prepare for your following stack review—because the future of marketing isn’t just AI tools, it’s AI workflows.
When you start using 100% of your brain (with the help of AI, of course 😂)…
