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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Pomelli — Google Labs & DeepMind’s new marketing content AI tool launches for SMBs.
🌟 AI Tool of the Week: Canva Creative Operating System — the newly expanded all-in-one design + marketing workspace built for teams.
🎯 Killer Marketing Prompt: Automate “micro-campaign bursts” for seasonal promotions using agentic workflows.
🎥 AI YouTube Resource of the Week: A hands-on tutorial of Pomelli in action: build a multi-channel social campaign in under 10 minutes.
Pomelli: Google’s latest move into AI-native marketing for SMBs
Pomelli is the newest experiment from Google Labs in collaboration with DeepMind, designed to help small-to-medium brands generate scalable, on-brand social and ad campaigns.
According to Google’s announcement, users can enter a campaign idea or brand brief, and Pomelli will generate a set of creative assets — images, text, design templates — ready for deployment across social media and advertising channels.
Why it matters for marketers:
This is a clear signal that major tech players are targeting marketing content creation, not just platform optimization, opening up more accessible automation for smaller brands.
For agency or in-house teams, it means the bar is rising: being able to generate high-quality, “brand-safe” creative at scale will now matter more.
If you’re managing campaigns for SMBs, you’ll want to ask: how does this fit into my stack? Do we already have tools doing similar jobs? What’s the incremental benefit?
Takeaway: Even if you’re a larger brand, watching how Google tackles SMB creative automation gives important clues about where content-creation automation is heading. Focus on assets, brand governance & process—because if the little guys get access, your competition will too.
You can read more about Pomelli here.
🔧 Canva Creative Operating System launches a full marketing workspace including video editor, forms, email design, and a new brand-model trained AI.
🤝 WPP inks a $400 million, 5-year partnership with Google to embed advanced AI tools (e.g., Gemini, Veo) into campaigns at scale.
📊 HCL Unica+, an “AI-first” marketing platform from HCLTech, is now targeting the $94 billion martech opportunity with heavy generative & optimisation features.
🎯 The Artificially Intelligent Enterprise - Can America's Infrastructure Handle the AI Boom?
🔮 AI Lesson - AI Browsers Restart The Browser Wars
☕ AI Tangle - OpenAI Signs a $38B Cloud Deal with AWS, Marking a New Era in AI Infrastructure
💡 AI CIO - Audit Can Not Keep Up With AI
📻 AI Confidential Podcast - Are LLMs Dead?
Canva Creative Operating System: A unified AI-powered workspace for marketing and design
Canva Creative Operating System is not just an update—it’s a reimagining of how marketing teams manage design, content, campaigns, and feedback loops. It now includes:
A generative model specifically trained for design logic (layout, typography, brand consistency) rather than just generic generative art.
New features: video editor with timeline and templates, branded forms for feedback/data collection, an email-design workflow built into the platform.
A “campaign performance” module called Canva Grow that uses AI to optimize campaigns—generate creatives, track results, iterate.
Why you should care:
Marketing teams are under pressure to both produce and measure creatives faster and smarter. Canva’s expansion means non-design teams can handle more of the heavy lifting, but it also means QA, brand governance and asset reuse will start to matter even more.
Suggested use-case: If you’re managing a content team or a marketing operation that’s already using Canva (or similar tools), this is a chance to build a “design + campaign” pipeline where one platform handles ideation → execution → feedback, reducing handoffs and friction.
Automate Micro-campaign Bursts for Seasonal Promotions
This week’s prompt focuses on micro-campaign bursts — quick, high-impact promotional pushes that keep your brand top-of-mind without running full-blown campaigns.
It’s built for growth marketers, content strategists, and media buyers who manage short-term events like flash sales, product drops, or seasonal promos.
Use it to plan, automate, and optimize your short-run campaigns using AI-driven timing, creative variation, and conversion tracking — all with a single structured workflow.
You are my AI engagement strategist.
I will feed you:
1) The product name, launch date, and a short description of its key benefit.
2) A list of customer segments (e.g., “early adopters”, “lapsed users”, “referral prospects”).
3) Available engagement channels (email, Instagram DM, LinkedIn message, in-app notification).
For each segment:
• Draft a customized 3-step engagement cadence (channel + timing + message) to drive activation or referral.
• Provide one variant of each message tailored for the channel and user segment.
• Suggest one KPI to track for each step (e.g., click-through, referral action, re-activation rate) and an action if the KPI falls short.Tip: Use this workflow inside your planning tool (e.g., Asana, Monday.com) and let your generative-AI assistant create the bursts. Then assign one human reviewer for brand-compliance and cadence approval.
How to Use Google Labs’ Pomelli
If you’ve been wondering how AI is changing the actual mechanics of campaign building, this week’s resource is a must-watch.
In this tutorial, you’ll see Pomelli, Google Labs’ new AI-powered marketing assistant, build an entire multi-channel campaign — from creative assets to ad copy and audience setup — in under 10 minutes.
It’s a perfect companion to this week’s theme: creative acceleration through AI tools.
Whether you’re a small business marketer or part of a large team experimenting with agentic workflows, this video gives a real glimpse into how the next generation of AI tools will reshape campaign velocity and creative workflows.
When your AI did the heavy lifting, but you’re still the one getting the credit. 🤖💅 #AIinMarketing #WorkSmarter
