Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Mastering Multi-Agent AI: How to Make AI Teams Work Together

📈 Killer Marketing Prompt: Turn Holidays Into High-Impact Campaigns with AI

📊 AI Case Study Of The Week: The Secret Behind Victoria’s Secret’s AI-Powered Personalisation.

🌟 Creator Spotlight: Tom Winter breaks down the biggest AI agent myths

An Easy Guide to Multi-Agent AI Systems

How To Prompt AI Teams For Maximum Efficiency

Prompting AI is already an art, but when multiple AI models work together, it becomes a whole new challenge. Instead of relying on one AI to do everything, businesses are now building AI teams—where each model has its own specialty, like players on a sports team. But getting these AI teams to work well together isn’t as simple as just giving them tasks. It all hinges on how you prompt them. Here’s how to make it work:

Define Clear Roles for Each AI
The first step is making sure each AI knows its job. Think of it like assigning positions on a team: one AI might analyze customer sentiment, while another drafts personalized emails. To avoid overlap or contradictions, be explicit in your prompts about what each AI should focus on. For example, specify whether an AI should look at broad trends or drill down into specific data points. The clearer the role, the less chance of stepping on each other’s toes.

Share Just Enough Context
AI models need context to work effectively, but too much can slow them down. When prompting, include only the essential background information each AI needs to do its job. For instance, if one AI is summarizing market trends, the next AI in the workflow doesn’t need the raw data—just the key takeaways. Striking this balance keeps the team aligned without overwhelming individual models.

Design Handoffs That Flow
The real magic happens when AI models build on each other’s work. To make this seamless, structure your prompts so each AI knows what to expect from the others. For example, if one AI is generating insights, prompt the next AI to use those insights as a starting point for its task. This creates a natural flow, like passing a baton in a relay race, and ensures the final output feels cohesive.

Encourage Collaboration, Not Conflict
When multiple AI models analyze the same data, they might come to different conclusions. Instead of leaving it to humans to sort out, design prompts that encourage AIs to compare their findings and resolve inconsistencies. For example, you can prompt one AI to review another’s output and flag any discrepancies. This built-in collaboration is especially valuable in fields like finance or healthcare, where accuracy is critical.

Test and Iterate
Prompting multi-agent AI systems isn’t a one-and-done task. Start small, test how the models interact, and refine your prompts based on the results. Pay attention to where breakdowns happen—like redundant outputs or missed handoffs—and adjust your prompts to address those gaps. Over time, you’ll develop a system that works like a well-coordinated team.

For marketers and business leaders, mastering multi-agent AI prompting opens up new possibilities. Instead of treating AI as a single tool, you can orchestrate a team of models to streamline content creation, automate data analysis, and fine-tune customer interactions. As AI’s capabilities get smarter, knowing how to guide them effectively is essential for staying ahead.

🧪 AI companies race to use ‘distillation’ to produce cheaper models - AI firms are shrinking models to cut costs while keeping performance high

🚀 What is Mistral AI? Everything to know about the OpenAI competitor - A fast-rising French startup is taking on OpenAI with open-weight models

🤖 OpenAI reveals GPT-4.5 amid flurry of new AI model releases - OpenAI’s latest upgrade promises sharper reasoning and faster responses

⚖️ How Marketers Can Use AI Responsibly and Ethically -  AI can transform marketing, but smart, ethical use is what truly builds trust.

💡 AI CIO - Everything Old is New Again

🎯 The Artificially Intelligent Enterprise - FOBO - Fear of Being Obsolete

☕ AI Tangle - Did OpenAI's Fabled GPT-4.5 "Orion" Fall Short of Expectations?

Da Vinci – The Secret Behind Personalised, High-Converting Emails

Marketing that feels tailored, relevant, and engaging isn’t just a luxury anymore—it’s an expectation.

Da Vinci by Movable Ink is helping brands like Victoria’s Secret deliver personalised, dynamic content at scale, ensuring that customers receive marketing that actually speaks to them.

Instead of sending static, one-size-fits-all emails, Da Vinci uses AI to analyse customer behaviour, predict preferences, and generate individualised content in real time. Whether it’s personalised product recommendations, dynamic promotions, or hyper-relevant messaging, this tool takes the guesswork out of personalisation.

Why Da Vinci Could Be The Best Pick

📩 AI-Driven Email Personalisation – Craft emails that adapt to each customer based on browsing behaviour, past purchases, and engagement history.

🎯 Predictive Content Optimisation – AI selects the right message, offer, or product for each recipient at the moment they open the email.

⚡ Seamless Automation – Set it up once, and let Da Vinci continually refine and optimise content without manual effort.

📊 Data-Backed Decisions – Gain real-time insights into what’s working and adjust campaigns accordingly.

💰 Pricing

Da Vinci is part of Movable Ink’s enterprise suite, meaning pricing is customised based on business needs. Brands looking for advanced AI-powered personalisation should reach out to Movable Ink for a demo and pricing details.

For marketers wanting to level up their email and content personalisation, Da Vinci is a powerful AI tool to explore.

Click Here To Take A Look Around

TOM WINTER - Avoid these AI agent pitfalls and build systems that actually work.

Holiday Marketing Made Easy

Act as a marketing strategist and create a full-year calendar of holidays and special days (both international and national, including niche days like 'World Coffee Day') that [business name] in [industry] can leverage to promote [product]. For each holiday or day, include:

The date and a brief description of the holiday/day.

3 creative campaign ideas tailored to [business name]'s audience, focusing on how [product] and [USP] can be highlighted.

Social media post ideas (including captions and hashtags) for platforms like Instagram, Twitter, and LinkedIn.

Suggested marketing channels (e.g., email, in-store, blog) and tactics for each campaign.

A call-to-action (CTA) or promotional offer that aligns with the holiday/day.

Additional Instructions:

Tailor the campaigns to [target audience], who are primarily interested in [specific interests or values].

Incorporate [brand tone or personality], such as [playful, professional, inspirational, etc.].

Highlight [specific product features or benefits] in the campaign ideas.

Include at least one collaboration idea (e.g., partnering with influencers, other brands, or organisations) for each major holiday.

Suggest visual content ideas (e.g., Instagram Reels, TikTok challenges, infographics) for social media campaigns.

Provide email subject lines and blog post titles for key holidays.

Ensure the calendar includes a mix of well-known holidays (e.g., Christmas, Valentine’s Day) and lesser-known but relevant days (e.g., National Dog Day, Earth Hour). The output should be actionable, creative, and tailored to [industry] and [product], providing a complete marketing plan for the entire year.