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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Not all AI tools live up to their glossy UIs — here’s how to spot the ones that actually deliver.
🌟 AI Use Case Of The Week: Fiverr’s latest campaign shows how AI and freelancers can rapidly produce content that taps straight into viral culture.
🎯 Killer Marketing Prompt: “This week’s prompt helps you build smarter backlink strategies — complete with target sites, pitch angles, and ready-to-send outreach emails.
🎥 AI YouTube Resource Of The Week: A First Look At GPT-Realtime In The API
Behind The Curtain of AI Marketing
How Marketers Can See Through AI Hype
One of the hardest parts of navigating today’s AI landscape is figuring out what’s genuinely innovative versus what’s just polished marketing. A slick UI can make almost any tool look impressive, but the real test isn’t what it shows on screen, it’s whether it can hold up inside the messy, shifting conditions of real-world workflows.
The systems that stand out are the ones that go beyond generating outputs and start taking real action. They adapt to your environment, keep learning from your data, and move work forward without needing constant direction.
Take tools like Omneky and Optimove for example. They don’t just write ad copy, they run split-tests, reallocate spend to top performers in real time, adapt creatives on the fly, and learn what works over time. Pair that with automated budget engines, dynamic creative optimization, and enterprise-grade predictive systems, and you have the monotonous side of marketing pretty much running by itself.
You can usually tell the difference when things get unpredictable. Tools built on hype tend to shine in clean UIs but stumble when audience behavior shifts or campaigns don’t follow the script. The more advanced systems get sharper under pressure, adjusting to changing conditions and improving with every cycle.
Another signal is how open they are about their process. When you can trace the steps behind a decision and understand why it was made, you build confidence that the system will behave reliably at scale. Without that clarity, you’re left guessing, and guessing is risky when real budgets are at stake.
And at the end of the day, everything comes back to results. The most meaningful innovations don’t just look clever, they create measurable impact. They cut down the hours spent on repetitive work, improve the quality of campaigns, and deliver the kind of performance gains that show up clearly in the numbers.
As marketers, we’re in a unique position to see past the surface. We’ve sat through enough launches and product pitches to know when something is dressed up to look impressive and when it’s built to deliver.
🗣️ OpenAI launches gpt-realtime with advanced speech model, Realtime API updates, and new phone - See how OpenAI’s new real-time speech model and device could change how brands use voice in marketing.
🕵️♂️ What Rollup News says about battling disinformation - Explore fresh ideas for tackling misinformation and building trust in digital media.
👻 Snapchat Shares Insights Into the Effectiveness of Gen AI for Marketing - Snapchat shows how AI-driven AR ads boost engagement and purchase inten
🧑⚖️ xAI sues Apple and OpenAI for alleged collusion to block AI competition and influence App Store rankings - Musk’s xAI takes Apple and OpenAI to court, accusing them of shutting out rivals in the App Store.
🎨 Google shares tips for better image generation and editing prompts in Gemini app - Google reveals pro tips for crafting sharper AI image prompts in Gemini.
Inside Fiverr’s AI-Powered “Prompt and Punishment” Campaign
Fiverr have recently launched a campaign called Prompt and Punishment, built around “Garry,” an AI-generated character designed to test how creatively fast content can be produced using AI and freelancer talent. The brief was simple: make Garry the internet’s “punching bag” by dropping him into trending cultural moments. On launch, he appeared in viral scenes like the Nicki Minaj stiletto challenge or caught in a chaotic WNBA moment.
Every step—concept, visuals, direction, editing—was handled by Fiverr freelancers using AI tools like Google’s VEO3 engine and Runway, with completely zero traditional production involved. The finished spots looked agency-level but cost around 10% of the usual production spend.
Then Fiverr turned up the experimentation even further. They invited the online community to suggest Garry’s next misadventures, and freelancers turned them into fully produced clips. That’s how Garry ended up lost at sea with sharks, encountering aliens, facing 100 gorillas, and even recreating a Love Island USA reunion; all released almost as quickly as the cultural moments they riffed on.
Backlink Outreach Blueprint
Backlinks are still one of the strongest signals Google uses to rank content. But building them takes more than blasting cold emails. You need a smart outreach plan that highlights why your content is worth linking to.
This prompt helps you generate exactly that: a tailored backlink strategy that identifies the right sites to target, gives you angle ideas to make your content stand out, and even drafts outreach emails you can customise.
You are a digital PR and SEO outreach strategist. I want to build high-quality backlinks to my website. I’ll provide you with the following context:
Article draft or summary: [insert here]
Key themes or data points I want to highlight: [insert here]
Target audience or industries: [insert here]
Tone of outreach emails (e.g., friendly, professional, persuasive): [insert here]
Based on this, create a backlink outreach blueprint. For each opportunity, include:
The types of websites or publications most likely to link to my article (e.g., industry blogs, news outlets, resource pages).
3–5 pitch angles that would make my content appealing to them.
Example email subject lines tailored to each type of site.
A sample outreach email I can customise and send.
Finally, organise the output into two sections:
Backlink Prospect List (types of sites + why they’d care).
Outreach Toolkit (angles, subject lines, sample email).
Don’t get left behind—say the thing everyone’s saying..
