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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: New reports show the gap between tech and marketing is closing faster than expected.
🎯 AI Tool Of The Week: Make on-brand visuals with AI for the first time.
✨ One Quick AI Hack: A simple trick in ChatGPT’s canvas lets you rewrite content at the perfect reading level in seconds.
🎥 AI YouTube Resource Of The Week: A closer look at OpenAI’s latest open-weight release.
Could A Developer Really Do A Marketers Job With AI?
Devs Seem To Think “We Could Do That Too”
At one time, marketers feared being replaced by machines. Now, they might get replaced by developers. A new wave of AI tools is giving dev teams the confidence, not just the means, to take on entire marketing functions. In a recent survey, nearly three-quarters of developers said they believe they could handle most or all of marketing using AI. That’s not a throwaway opinion. It’s a signal that the balance of power between creative and technical teams is shifting.
Developers, as it turns out, are the power users of AI. Most rely on it regularly to write and optimize code, debug, and even collaborate. With that kind of fluency, it’s not a stretch for them to point those same tools at content generation, campaign execution, or even audience segmentation. The more workflows become systematized through AI, the more developers start to feel at home in marketing’s backyard.
What’s interesting is how differently marketers and developers see each other’s turf. Devs are confident they can run marketing with the right tools. Marketers, on the other hand, are much less sure they could return the favor. That asymmetry speaks to something deeper. AI is narrowing skill gaps in some areas faster than others.
Still, there’s a difference between using AI to publish something and using it to say something that resonates. Developers may be confident in their ability to automate the doing of marketing, but that doesn’t mean they fully grasp the nuance of what makes a message stick. There’s a craft to shaping emotion, building trust, and landing timing that still resists automation. Tools can fill a calendar, but they can’t instinctively know what makes someone care.
So maybe the question isn’t whether developers can do marketing. It’s whether they truly understand what makes it work. Because when every team has access to the same powerful tools, the real edge will still come down to taste, instinct, and the kind of intuition that isn’t coded - It’s cultivated.
🍏 Apple is ready to catch up in the AI market, CEO Tim Cook says - Apple’s CEO just signaled a major shift: the company plans bigger investments, data‑center expansion, and even acquisitions to finally close the AI gap with Google, Microsoft & OpenAI.
🧠 OpenAI launches gpt-oss-120b and gpt-oss-20b, advancing open-weight reasoning AI models - OpenAI unveiled two fully open‑weight LLMs built for serious reasoning and developer flexibility.
🗒️ Google briefs brands on AI Mode ads ahead of Q4 rollout - Google is prepping advertisers for “AI Mode,” a new campaign type that uses generative AI to fully create and optimize ads - set to launch this Q4.
📚 OpenAI Optimizes ChatGPT to Enhance Learning, Problem Solving, and User Progress - OpenAI revamped ChatGPT to focus on progress over dwell time, optimising for learning, problem solving, and goal completion - not passive scrolling.
😰 Marketers Are Serious and Excited About Adopting AI—But Also Stressed - An ADWEEK survey finds nearly 80% of marketers are diving into AI, but 85% feel pressure to stay current.
💼 The Artificially Intelligent Enterprise - Using AI as Your Strategic Thought Partner
💡 AI CIO - Polymorphism of AI Agents
📻 AI Confidential Podcast - Confidential Computing Summit 2025 Day 2 Recap & Interviews
On-Brand Visuals in Seconds with Recraft
Recraft just dropped its V3 update, and marketers are loving it. Think Midjourney, but built for brand consistency. This AI design tool nails layout precision, multi-line text, and style control — so your visuals don’t just look good, they look on-brand. If you’re tired of wrestling with generic AI art, this one’s built to play nice with guidelines, templates, and the real-world polish your campaigns need.
Why We Like It:
Most AI image tools are great for moodboards or inspiration, but fall apart when it’s time to make something brand-ready. Recraft flips that. It lets marketers and designers generate high-fidelity visuals that follow visual identity rules — including typography, colours, and layout. Ideal for anyone working across social, paid, email, or product who needs volume without sacrificing polish.
Key Features:
Brand-safe image generation with style controls
Multi-line text rendering that actually works
Grid layouts, mockups, and UI-friendly exports
Built-in visual style templates and palettes
Designed with marketing workflows in mind
Make Your Writing Instantly Clearer with This Hidden ChatGPT Trick
If you're using ChatGPT's canvas feature to draft copy or content, here's a tool most people overlook: you can instantly adjust the reading level of your text.
Just highlight a section in the canvas, right-click, and choose “Rewrite” → “Adjust reading level.” You'll get simplified or more advanced versions of your content in seconds.
Whether you're tuning ad copy for clarity or refining long-form posts for the right audience, it's a fast way to align tone, accessibility, and complexity without starting from scratch.
No more guessing if it’s too wordy or too dense - the AI does the editing for you.
A Closer Look At OpenAI’s Latest Open-Weight Release
