- The AI Marketing Advantage
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- FEB 22
FEB 22
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
February 22, 2024
In partnership with
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TOP STORY OF THE WEEK
OPENAI ANNOUNCES GROUND BREAKING TEXT-TO-VIDEO AI ‘SORA’
OpenAI just announced a new video-generation model called Sora. This AI model is capable of creating realistic and imaginative scenes from text prompts, allowing users to generate photorealistic videos up to a minute long.
Sora can create complex scenes with multiple characters, specific types of motion and accurate details of the subject and background. It can also understand how objects exist in the physical world, accurately interpret props, and generate compelling characters that express vibrant emotions.
Additionally, the model can generate a video based on a still image, fill in missing frames on an existing video, or extend it. The results are extremely impressive.
Sora is currently only available to "red teamers" who are assessing the model for potential harms and risks. OpenAI is also offering access to some visual artists, designers and filmmakers to provide feedback on the model.
Can’t wait to see more on this…
NEWS THIS WEEK
(Click the links to learn more)
TOOL OF THE WEEK
SYNTHESIA
Synthesia is a leading AI video generator platform allowing users to create professional videos without cameras, microphones or studios. Synthesia also has translation capabilities and the ability to clone your own avatar and voice.
Synthesia Features:
Create videos in 130+ languages, accents and voice tones.
Choose from 150+ ethnically diverse stock AI Avatars.
Create your own custom AI Avatar (your digital twin).
You can clone your own voice and pair it with your own custom AI Avatar.
Simply type in your text and turn it into professional voiceovers in minutes.
Automatically create video scripts with ChatGPT-like prompts.
Automatically translate video content into 70+ languages in just a few clicks.
MARKETING AI TOOLS
Eleven Labs excels at generating realistic voice clones and synthetic speech. Their technology allows you to create custom voices that sound remarkably human, finding uses in everything from audiobooks and gaming to accessibility tools. |  |
Google Gemini is a powerful language model capable of generating text, translating languages, writing creative content, and providing informative answers to a wide range of questions. It's integrated into various Google products and the new Ultra capability could challenge ChatGPT. |  |
Adcreative.ai leverages AI to streamline the creation of advertising materials. It can generate effective images, videos, and ad text specifically designed for various platforms, simplifying the ad creation process and potentially boosting campaign results. |  |
MEGA PROMPT OF THE WEEK
PRODUCT LAUNCH COPYWRITING
You are a marketing copywriter. Your client <enter company name> is preparing to launch <enter new product, service, initiative>.
Your job is to develop a full suite of marketing assets to effectively promote and communicate this to their target audience of <enter target market>.
Please write the following marketing materials for the launch:
2 blog posts - One announcing the upcoming launch and overviewing key features, another focused on a specific aspect of the offering in more detail
1 press release - Formatted professionally to be distributed to media contacts and stimulate initial interest
3 email sequences - One for existing customers overviewing the news, one aimed at generating leads through educational outreach to a cold contact list, and one automated series focused on converting leads to sales.
Make sure all written assets are consistent in tone, align to <enter branding guidelines or positioning>, and resonate with their target persona. Outline ideal subject lines as well for emails.
Include relevant CTAs across assets, and customize messaging appropriately based on the distinct goals and audiences of each format.
Maintain a cohesive narrative and value proposition across the campaign. Provide enough detail that <enter company> could utilize these materials direct-to-publish with minimal edits required.
Note: upload any relevant PDF documents on your business/target audience for better results
AI IMAGES OF THE WEEK
NIKE ‘NEON FUR’ PRODUCT CONCEPTS
Chris Branch on LinkedIn
CAMPAIGN OF THE WEEK
BOOKING.COM
Tina Fey stars in this Superbowl commercial, and now broad marketing campaign.
USE CASE PROMPT
BRAND ARCHETYPES
Prompt: My brand is in the <industry> space serving <target customers> who care about <key needs/values>.
Suggest one main brand archetype that aligns to this audience and conveys <desired brand personality traits>. Provide guidance on positioning our messaging and visual identity to reinforce this archetype.
Describe any secondary archetypes that could effectively complement this strategy across different channels. Tailor all recommendations to deeply resonate with the <values/priorities> of my distinct target demographic.
POST OF THE WEEK
THE ULTIMATE MARKETING PLAYBOOK.
15 TOOLS. 60 USE CASES. 20 PROMPTS.
CANVA TIP OF THE WEEK
CANVA JUST LAUNCHED ‘FACE RE-TOUCH’ INTO THE EDIT PANE WHICH ALLOWS YOU TO RETOUCH YOUR SUBJECT’S FACE
