FEB 29

News, Tools, Prompts, Use Cases & Canva Tips

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TOP STORY OF THE WEEK

STABILITY AI ANNOUNCE STABLE DIFFUSION 3 TEXT-TO-IMAGE MODEL

Stable Diffusion 3 is a new AI image generator developed by Stability AI. This tool aims to create images from text prompts without compromising the text within the pictures.

The latest model, Stable Diffusion 3, boasts improvements in image quality, better handling of prompts with multiple subjects, and more accurate integration of text into generated images compared to previous versions.

Although not yet available to the general public, Stability AI's CEO, Emad Mosque, showcased some examples of the tool's capabilities on social media. The unveiling of Stable Diffusion 3 follows the recent introduction of Sora by OpenAI, a competing AI model designed to generate high-definition videos from text prompts.

Early indications show that it could be a legitimate challenger to DALLE and Midjourney and really does have next-level text capabilities.

You can sign up for the waitlist now.

NEWS THIS WEEK

(Click the links to learn more) 

TOOL OF THE WEEK

SYBILL AI

Sybill AI is a powerful conversational intelligence tool that transforms your sales calls into actionable insights. It automatically analyses your calls, providing detailed summaries that highlight key decisions, next steps, and customer pain points. Sybill also tracks buyer engagement, helping you identify hidden champions and detractors within your prospect base. With Sybill AI, you can streamline your sales process, boost win rates and close deals faster.

Key Features:

  • Detailed call summaries with key takeaways

  • Facial expression analysis

  • Pain points & interests

  • Buyer engagement and rapport-building recommendations

  • Automated CRM updates

MARKETING AI TOOLS

1. ๐—๐—ฎ๐˜€๐—ฝ๐—ฒ๐—ฟ (https://www.jasper.ai/)
Your AI writing sidekick. Jasper crafts captivating blog posts, social media copy, product descriptions, and more.

2. ๐—”๐—ฑ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ.๐—ฎ๐—ถ (https://adcreative.ai/)
Generate high-performing ad visuals instantly. This tool uses AI to design ads that grab attention.

3. ๐—–๐—ผ๐—ฝ๐˜†.๐—ฎ๐—ถ (https://www.copy.ai/)
Say goodbye to writer's block. Copy.ai helps you brainstorm ideas and write persuasive marketing copy.

4. ๐—–๐—น๐—ฎ๐˜‚๐—ฑ๐—ฒ (https://claude.ai/)
Versatile AI assistant for all things writing. Claude offers advanced text processing for editing, summaries, and translations.

5. ๐—–๐—ฎ๐—ป๐˜ƒ๐—ฎ ๐— ๐—ฎ๐—ด๐—ถ๐—ฐ ๐—ฆ๐˜๐˜‚๐—ฑ๐—ถ๐—ผ (https://www.canva.com)
Design and text generation in one. Turn simple prompts into stunning visuals and text for effortless content creation.

6. ๐—ฃ๐—ฒ๐—ฟ๐—ฝ๐—น๐—ฒ๐˜…๐—ถ๐˜๐˜† (https://www.perplexity.ai/)
Your AI-powered search companion. Get concise answers to complex marketing questions, backed by reliable sources.

7. ๐—ฆ๐—˜๐— ๐—ฟ๐˜‚๐˜€๐—ต (https://www.semrush.com/)
The all-in-one SEO toolkit. Research keywords, analyze competitors, and improve your search visibility with SEMrush's suite of tools.

8. ๐—š๐—ฟ๐—ฎ๐—บ๐—บ๐—ฎ๐—ฟ๐—น๐˜† (https://grammarly.com/)
Polish your writing to perfection. Grammarly catches grammar errors, suggests style improvements and ensures clarity.

9. ๐—ฆ๐˜†๐—ป๐˜๐—ต๐—ฒ๐˜€๐—ถ๐—ฎ (https://www.synthesia.io/)
Create professional videos without the hassle. Generate realistic AI-powered presenter videos with just a script.

10. ๐—•๐—ฒ๐—ฎ๐˜‚๐˜๐—ถ๐—ณ๐˜‚๐—น.๐—ฎ๐—ถ (https://www.beautiful.ai/)
Presentation design made effortless. Stunning slides in minutes, thanks to AI-powered templates and design assistance.

MEGA PROMPT OF THE WEEK

CONTENT STRATEGY

You are a content strategy expert. Your client <enter company name> is a <enter industry/description> looking to attract and engage <enter target personas and their goals> through content marketing.

Their main products and services include <enter overview of key offerings>. Some differentiators for the brand are <enter what makes them unique>.

Please provide an end-to-end content strategy and editorial calendar spanning the next 6 months for <company name>. Make sure to include:

  • Overarching goals for what the content should achieve

  • Proposed content formats and channels to utilize

  • Subject matter and pillars that address the target audience's informational needs, pain points, and interests

  • Overview of persona-specific messaging and positioning for top-funnel vs mid-funnel vs lower-funnel content

  • Ideal publishing and promotion cadence

  • Ways to adapt evergreen content into different formats

  • Quick wins for refreshing older underperforming content

  • Ways to maximize lead generation and conversion through content

  • Success metrics and ROI tracking for continuous optimization

This should provide a comprehensive content marketing strategy and roadmap that delivers value to <target personas> while accomplishing <company name's> strategic marketing objectives.

Include any recommendations on workflow, technology, or staffing to support execution. The goal is to provide an integrated plan that utilises content to attract, engage and convert customers in a continual loop.

Note: upload any relevant PDF documents on your business/target audience for better results

AI IMAGES OF THE WEEK

ORIGAMI ANIMALS

Chris Branch on LinkedIn

CAMPAIGN OF THE WEEK

COACH

Lil Nas X and virtual model Imma star in AI-inspired Coach campaign

USE CASE PROMPT

JOBS TO BE DONE IDENTIFICATION

Prompt: My product is <high-level description> targeted toward <target customers>. Identify the top functional, emotional and social "jobs" my customers are trying to get done when making a purchase in this category.

Outline the related customer wants, needs and decision-making criteria when "hiring" a product to do each main job. Based on the insights, provide suggestions to improve my messaging and value proposition to better align with and fulfill these consumer jobs in a uniquely superior way versus alternatives.

Ensure recommendations resonate specifically with <defining values/priorities> of my intended audience.

POST OF THE WEEK

TURN BRAND ASSETS INTO GIFS IN MINUTES WITH AI

CANVA TIP OF THE WEEK

IMPORT A FILE OR IMAGE TO EDIT IT OR USE AS A BASE FOR YOUR DESIGN

Download all my guides, prompts & cheat sheets here
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Thanks for Reading - JP

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