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Friday Edition - 14 June
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
June 14, 2024
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TOP STORY
PHOTOGRAPHER DISQUALIFIED FROM AI IMAGE CONTEST AFTER WINNING WITH REAL PHOTO
The Winning (Real) Photo
A photographer has managed to win an AI image contest with a real photograph. Miles Astray, the photographer in question, entered a surreal photo of a flamingo into the AI category of the 1839 Color Photography Awards, and it not only placed third but also won the People's Vote Award.
Astray's intention was to challenge the notion that AI-generated images can surpass the creativity of nature and human artistry. He aimed to demonstrate that real work from real creatives still holds merit, even in the face of rapidly advancing AI technology.
Remarkably, the judges, who hail from prestigious organizations like The New York Times, Getty Images, and Christie's, were unable to discern that Astray's entry was a genuine photograph. This revelation has sparked a conversation about the implications of AI in the creative industry and the potential pitfalls of relying solely on technology to evaluate artistic merit.
While the competition's organizers acknowledged Astray's "powerful message," they ultimately disqualified his entry to ensure fairness for other participants in the AI category. However, this incident has brought much-needed awareness to the ongoing debate surrounding AI's impact on creative fields, particularly photography.
Astray's stunt serves as a reminder that nature's creativity and the human touch remain unmatched, even in the face of rapidly advancing AI technology. It challenges the notion that AI can entirely replace human artistry and highlights the importance of preserving and celebrating the unique perspectives and skills that human creators bring to the table.
NEWS
(Click the links to learn more)
TOOL OF THE WEEK
A cutting-edge AI image generator designed to enhance your creative projects by leveraging multiple top-tier AI models simultaneously.
Key Features:
Multi-Model Image Generation: Wowzer allows users to generate images using a variety of AI models such as Stable Diffusion 3, Dall-E 3, and Leonardo AI. This multi-model approach ensures diverse and dynamic results, making it easier to find the perfect visual match for your project.
Prompt Enhancer: Whether you're a novice or an experienced designer, Wowzer's AI-powered prompt assistant helps craft detailed and effective prompts. This feature simplifies the process of generating high-quality images by providing suggestions based on prompt engineering principles.
LogoStarter: A standout feature, LogoStarter, empowers users to create professional-quality logos quickly and easily. This tool is perfect for individuals and small businesses needing a cost-effective solution for branding without professional design resources.
Save and Organize Creations: Users can save their favorite images, organize them by project, and revisit them later. This makes managing multiple creative projects more efficient and cohesive.
MEGA PROMPT OF THE WEEK
PRICING STRATEGY
You are a pricing strategist tasked with optimizing the pricing model for <company name's> <product/service offering>. The goal is to maximize <key objectives e.g. revenue, profit margins, market share, etc.> while staying aligned with <company's> overall positioning and resonating with <target customer personas>.
Please outline a detailed pricing strategy covering the following elements:
Situation Assessment & Objectives:
Overview of current pricing model, challenges, and market dynamics
Articulate specific, measurable pricing objectives and key success metrics
Ensure pricing principles align with overarching business/brand strategy
Customer & Market Research:
Analyze sector pricing trends, best practices, and competitive landscape
Outline target customer profiles, segmentation, and perceived value drivers
Include findings from market research, willingness-to-pay studies, etc.
Value Proposition & Economic Value Estimation:
Clearly define and articulate the full product/service value proposition
Calculate and quantify the total economic value/worth to customers
Explore value metrics and monetizable value-adds to factor into pricing
Pricing Model Evaluation & Recommendations:
Assess pros and cons of cost-plus, competitor, value-based, and other models
Recommend optimal pricing strategy, structure, and specific price points
Design a coherent good-better-best packaging/bundles hierarchy as applicable
Price & Buyer Psychology:
Explore psychological pricing strategies for optimizing perception of value
Provide tactics for eliminating friction and boosting purchase confidence
Address promotions, discounting, incentives, and driving customer lifetime value
Go-To-Market Planning & Enablement:
Develop messaging frameworks and enablement tools for customer conversations
Design any new commercial policies, discounting guidelines, or pricing rules
Outline change management plans for rolling out new pricing to market
Recommend systems and processes for monitoring, reporting, and continuous refinement
Ground every recommendation in quantitative data, research findings, and pricing best practices. Include specific models, frameworks, and real examples to substantiate the pricing strategy. The end goal is a comprehensive, analytically-backed plan for extracting maximum value and returns.
Note: Use ChatGPT Plus and upload your campaign performance reports along with the prompt
USE CASE PROMPT
SLOGAN CREATION
Prompt:
I need a memorable and impactful slogan for my <type of business/product/service> that resonates with <target customer details - demographics, psychographics, etc.>. The slogan should:
Succinctly capture the core benefit or value proposition in a compelling way
Differentiate my brand's unique selling points from competitors
Align with and reinforce my brand personality and tone
Create an emotional connection with my audience's values and aspirations
Be trademarkable, free of clichés, and work across marketing channels
In your suggestions, provide 15-20 distinct slogan options that achieve the criteria above. For each, include:
The slogan phrasing
A 1-2 sentence rationale explaining its meaning and marketing angle
Keywords/messaging pillars it encompasses
Example use cases and creative executional concepts
From the full list, identify the 3-5 strongest slogan candidates based on: <Specific judging criteria like memorability, portability across media, audience testing potential, etc.>
If relevant, explore opportunities to evolve my existing tagline/messaging into a new slogan direction that modernizes my brand while preserving equity.
Ensure all suggestions avoid problematic phrasing and comply with branding best practices around clarity, brevity, audibility and trademark eligibility.
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CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
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