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Friday Edition
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
May 24, 2024
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TOP STORY
AMAZON TO RELEASE A NEW (PAID FOR) ALEXA UPGRADE
Amazon is set to revolutionize its Alexa virtual assistant with a significant AI upgrade. The tech giant plans to introduce a monthly subscription service that will provide Alexa with advanced AI capabilities, enabling more natural and intelligent interactions.
The new AI-powered Alexa will leverage cutting-edge language models and machine learning algorithms to better understand and respond to complex queries and commands. Users can expect more contextual and personalized responses, as well as the ability to engage in multi-turn conversations on a wide range of topics.
In addition to improved conversational abilities, the upgraded Alexa will feature enhanced skills and functionalities. It will be able to handle more complex tasks, such as scheduling appointments, managing to-do lists, and even providing personalized recommendations based on user preferences and behavior.
While the exact pricing for the subscription service has not been disclosed, Amazon aims to make the AI-powered Alexa accessible to a broad audience. The company believes that this move will not only enhance the user experience but also open up new opportunities for developers and businesses to create innovative voice-based applications and services.
The AI overhaul of Alexa is part of Amazon's broader strategy to stay ahead in the rapidly evolving virtual assistant market, where competition from tech giants like Google, Apple, and Microsoft is intensifying. By leveraging the latest advancements in AI, Amazon aims to solidify Alexa's position as a leading intelligent assistant and further integrate it into various aspects of daily life.
NEWS
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TOOL OF THE WEEK
NOTION AI
Your favourite productivity tool has been taken to the next level. Notion is now an AI-fuelled productivity powerhouse. Designed to streamline your workflow and amplify your creative potential, Notion AI empowers you to achieve more in less time.
Key Features:
Intelligent Automation: Notion AI streamlines repetitive tasks and frees you to focus on higher-level thinking. From summarizing lengthy meeting notes and automatically generating action items to extracting key insights from research documents, Notion AI acts as your intelligent assistant, saving you valuable time and mental energy.
Powerful Q&A Functionality: Stop wasting time sifting through endless documents. Notion AI's groundbreaking Q&A feature allows you to search your entire workspace instantly using natural language queries. Need to find a specific sales statistic from last quarter's report or a client's contact information? Simply ask Notion AI, and the answer appears within seconds.
Effortless Idea Generation: Spark your creativity with AI-powered brainstorming tools. Prompt Notion AI to create an action plan for your next big idea, overcoming writer's block and propelling your projects forward.
Enhanced Writing Assistant: Breathe new life into your writing with AI-powered editing and proofreading. Eliminate typos, grammatical errors, and awkward phrasing before hitting send. Notion AI ensures your written communication is clear, concise, and polished.
Seamless Integration: Notion AI integrates flawlessly within your existing Notion workspace. Access its functionalities directly within pages, notes, and databases, eliminating the need to switch between tools and maintaining your focus.
Overall, Notion AI is more than just a productivity tool; it's an intelligent collaborator. By seamlessly integrating AI functionalities into your existing Notion workflow, Notion AI empowers you to work smarter, not harder, unlocking your full potential and achieving more in less time.
USE CASE PROMPT
EMAIL MARKETING
I need a comprehensive email marketing strategy and campaign plan for my <type of business/product/service> targeting <customer segments/personas>. The main goals are to <e.g. nurture leads, drive e-commerce sales, increase customer LTV, etc.>.
First, map out 3-5 core drip campaign streams aligned to different stages of the customer lifecycle, such as: <Prospecting, Onboarding, Cross-Sell/Upsell, Winback, Engagement/Loyalty, etc.>
For each stream, outline 6-10 email templates with suggested content covering:
Compelling subject lines
Primary call-to-action and messaging
Personalization tactics
Offer/incentive recommendations
Design mockups/suggestions
Provide guidance on triggered criteria and cadence timing for each drip sequence based on <user behaviors, preferences, purchase data, etc.>. Ensure messaging, tone, and creative direction remains consistent with our <brand voice and core value propositions>.
Identify key opportunities to integrate email with other channels like <social media, SMS, direct mail, etc.> for increased impact. As well as testing strategies to optimize email deliverability, open rates and conversions.
Finally, propose success metrics to measure overall email program performance against core business goals, such as <website traffic, lead volume, online sales, average order value, etc.>
Note: Use ChatGPT Plus or Claude and upload your campaign performance reports along with the prompt
MEGA PROMPT OF THE WEEK
CONSUMER INSIGHT ANALYSIS
Prompt:
Analyze this set of <X number> customer reviews and feedback submissions for my <product/service name> across <channels like website, social media, third-party review sites, NPS surveys, etc.>:
<Insert full text of customer reviews/feedback here>
From this data, provide a detailed analysis including:
Common themes and frequently mentioned topics (both positive and negative)
Sentiment analysis of the overall feedback (percentage positive/negative/neutral)
Top 5 strengths and opportunities for improvement based on the feedback
Any notable differences in feedback across customer segments or channels
Competitive comparisons or benchmarking against others in our industry (if mentioned)
Summarize the key takeaways and insights that should feed into our product roadmap, messaging, and customer experience priorities going forward.
Identify any urgent or critical issues flagged that require immediate attention and response.
Provide data-driven recommendations on how to action the findings, such as:
Adjusting product features or capabilities
Updating positioning, marketing claims, and sales narratives
Improving customer support processes
Requesting more input or running additional VoC research
Let me know if any additional context would be helpful for accurately interpreting and analyzing this customer feedback data.
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CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
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