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Friday Edition
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
June 07, 2024
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TOP STORY
CHATGPT-4O JUST GOT A MAJOR UPGRADE ON MOBILE — NOW YOU CAN KEEP TALKING WHILE USING OTHER APPS
OpenAI has quietly rolled out a significant enhancement to its ChatGPT mobile app, introducing the ability to engage in continuous conversations with ChatGPT Voice even while using other applications or when the screen is off. This feature, found under "Background Conversations" in the "Voice Mode" settings, allows users to interact with the AI voice assistant seamlessly in the background.
This update is a precursor to the upcoming GPT-4o Voice, which is set to release in the next few weeks. Unlike the current model which does speech to text and vice versa, GPT-4o Voice will utilize direct speech-to-speech technology, promising faster and more natural interactions. On iPhones, users can access ChatGPT Voice via the dynamic island, although occasional errors may occur due to system load or previous outages.
The new functionality offers practical applications, such as asking questions, checking spelling, generating ideas, and even providing game tips. It also proves useful for translation assistance while travelling. Overall, this upgrade enhances the user experience by enabling multitasking and more efficient use of the AI assistant, paving the way for the more advanced Omni voice technology.
NEWS
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TOOL OF THE WEEK
SEMRUSH KEYWORD RESEARCH
Semrush has taken keyword research to new heights with groundbreaking AI-driven updates.
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Elevate Your SEO Game:
Gain deeper, more actionable insights with personalized competitive analysis for specific keywords.
Spot exclusive, low-hanging fruit keyword opportunities tailored to your domain.
Craft a well-thought-out content strategy that brings clarity and direction to your SEO efforts.
MEGA PROMPT OF THE WEEK
LINKEDIN CONTENT STRATEGY
You are a LinkedIn marketing strategist crafting a content plan for <company name> to effectively build their brand presence and engage <target personas> on the platform. The goals are to <list out 2-3 key objectives like increase brand awareness, establish thought leadership, generate leads, etc.>
Please provide a detailed, text-based LinkedIn content strategy covering the following components:
Audience Persona Development:
Build out rich persona profiles for <company's> priority LinkedIn audiences
Define their roles, pain points, content interests, and platform behaviors
Identify any key companies, influencers, or employee audiences to target
Content Opportunity Audit:
Audit existing <company> presence, content pillars, and historical performance
Analyze competitive/audience landscape for content gaps and opportunities
Highlight examples of engaging, best-in-class LinkedIn content to model
Content Mission & Messaging Pillars:
Develop a clearly defined LinkedIn content mission and vision
Map out 4-6 core content pillars aligned to personas and business objectives
Articulate a consistent tone and point of view for the brand's voice
Content Strategy & Editorial Plan:
Recommend content types, formats, and cadence across channels (Pages, Pulse, etc.)
Design a 6-12 month rolling calendar of content themes and campaigns
Outline process for ideation, stakeholder approvals, and distribution workflows
Provide exemplar content briefs and templates to operationalize
Promotion & Engagement Plan:
Outline tactics for organically promoting and distributing content
Explore paid promotion and advertising options to amplify reach
Develop a strategic employee engagement and advocacy plan
Design a framework for monitoring, responding, and facilitating discussions
Performance Measurement:
Establish a comprehensive KPI framework for measuring success
Recommend tools and processes for monitoring, analyzing, and reporting
Outline a data-driven approach to continuous testing and optimization
Set guidelines for evaluating content effectiveness and ROI
The goal is to provide <company> with a turnkey plan for strategically leveraging the power of LinkedIn to achieve their marketing objectives. Ground every recommendation in specific data points, examples, and best practices. Ensure a focus on quality, thought leadership, and delivering value through content.
Note: Use ChatGPT Plus and upload your campaign performance reports along with the prompt
USE CASE PROMPT
COMPETITOR ANALYSIS
Prompt:
Analyze the top <5-7> competitors to my <product/service name> in the <industry/market> space. For each competitor, provide an in-depth assessment covering:
Company overview and background
Target customers and market positioning
Product/service offering details
Pricing strategy and packaging
Marketing strategies across channels
Sales model and go-to-market approach
Strengths, weaknesses, opportunities and threats
Any notable news, investments or growth initiatives
Summarize how my offering comparatively stacks up against each competitor in terms of:
Key product differentiators
Unique selling propositions
Gaps or overlooked segments
Messaging and brand perception
Identify any disruptive business models, technologies or trends that could impact our competitive landscape.
Provide specific recommendations on:
How to effectively differentiate from competitors
Which competitors to prioritize defending against
Potential partnership or M&A opportunities
Areas to innovate our product roadmap
Visualize the competitive landscape mapping each player based on <relevant criteria like price, features, customer base, growth trajectory etc>.
Finally, outline a plan for continuously monitoring competitor movements and market dynamics to stay a step ahead. Suggest tools and processes to streamline this intelligence gathering.
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CHEAT SHEET OF THE WEEK
