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Friday Edition
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
May 03, 2024
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TOP STORY
THE FIRST MUSIC VIDEO CREATED WITH OPENAI’S UNRELEASED ‘SORA’ TEXT-TO-VIDEO TECHNOLOGY SURFACES
In an exciting development, writer/director Paul Trillo has unveiled what is being hailed as the 'first official music video made with OpenAI's Sora,' an unreleased AI model from the tech giant. The visually stunning 4-minute video, created for indie chillwave band Washed Out's new single 'The Hardest Part,' features a series of connected, quick zoom shots through various scenes, seamlessly stitched together to create the illusion of a continuous zoom.
Trillo first conceived the idea for the video a decade ago but abandoned the project. He recently shared that the video was made from 55 separate clips generated by Sora from a pool of 700 total, and was edited together using Adobe Premiere. OpenAI's groundbreaking AI model, Sora, has left a significant impact on the tech community and beyond, generating buzz among media, arts, and even raising some controversy among traditional videographers and artists.
In February 2024, OpenAI announced that Sora would be made available to a select group of 'red teamers' and 'visual artists, designers, and filmmakers' for assessment. Although the technology remains unreleased to the public, some early access users have already started creating projects with it.
The release of this music video marks a significant milestone in the integration of AI technology in the creative arts. As the industry continues to explore the possibilities of generative AI, it will be interesting to see how this technology evolves and shapes the future of visual storytelling.
NEWS
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TOOL OF THE WEEK
BROWSE.AI
Browse.ai is a web automation tool designed for users to extract and monitor structured data from websites. Browse.ai allows you to scrape and extract data for market analysis, competitor understanding and many marketing use cases.
Key Features:
No-Code Web Scraping: Forget complex coding. Browse.ai utilizes a user-friendly interface where users can visually train "robots" to navigate websites and extract specific data points. Point-and-click functionality simplifies the process, allowing anyone to build data collection automations.
Structured Data Extraction: Browse.ai focuses on extracting structured data from websites, such as product listings, news articles, or financial data. This makes it ideal for tasks like competitor price monitoring, market research, or lead generation.
Bulk Data Collection and Scheduling: Automate repetitive data collection tasks. Browse.ai allows users to run data extraction jobs on a schedule or in bulk, ensuring they always have access to the latest information.
Integration Capabilities: Browse.ai integrates with various applications and services, allowing users to export extracted data to spreadsheets, databases, or marketing automation tools such as Zapier.
AI IMAGES OF THE DAY
MEGA PROMPT OF THE WEEK
PRICING STRATEGY
You are a pricing strategist developing an optimized pricing model and go-to-market plan for <company name's> <product/service>. The goal is to drive <specific business objectives> while aligning with <company's> broader positioning and target <customer personas>.
Please provide a detailed pricing strategy that covers the following key components:
Pricing Objectives & Guiding Principles:
Identification of specific pricing objectives (revenue, profit, market share, etc.)
Overview of key pricing principles and constraints
Alignment of pricing with broader company strategy and values
Market Research & Competitive Analysis:
Assessment of target market size, segments, and willingness to pay
Comparative analysis of competitor pricing and positioning
Identification of key market trends and pricing best practices
Value Proposition & Positioning:
Articulation of unique value proposition and key differentiation
Development of value-based messaging and positioning
Mapping of value drivers and benefits to customer segments
Pricing Model & Structure:
Selection of optimal pricing model (cost-plus, competitor-based, value-based)
Determination of pricing metric and unit economics
Development of pricing tiers, bundles, and add-ons
Strategies for optimizing price perception and reducing friction
Discounting & Promotions Strategy:
Guidelines for discounting by segment, channel, or lifecycle stage
Framework for promotional offers and incentives
Strategies for maintaining price integrity and avoiding erosion
Price Testing & Optimization:
Approach for conducting price sensitivity research and conjoint analysis
Tactics for testing and iterating on pricing in-market
Processes for monitoring KPIs and adjusting pricing over time
Implementation & Go-To-Market:
Development of pricing-specific messaging and sales enablement
Training and education plan for internal teams and partners
Coordination with product, marketing, and finance on roll-out
Strategies for communicating pricing changes to existing customers
Please provide the pricing strategy in a structured, easy-to-navigate format. Use clear headings, subheadings, and bulleted lists to break down each section. Incorporate relevant frameworks, models, and examples to illustrate key concepts. The goal is to equip <company> with a comprehensive and actionable roadmap for optimizing pricing and driving business results.
Note: upload any relevant PDF documents on your business/target audience for better results
USE CASE PROMPT
PR / COMMUNICATIONS CRISIS
Prompt:
Develop a comprehensive crisis communication plan for my <type of business/product/service> that prepares us to effectively manage potential crises, such as <examples of relevant crisis scenarios, e.g., product recalls, data breaches, employee misconduct>.
Begin by outlining the key components of the plan, including <roles and responsibilities of the crisis response team, communication channels and protocols, stakeholder contact lists>. Provide guidance on how to assess the severity and potential impact of different types of crises, and establish clear decision-making criteria for activating the plan.
Create a set of customizable response templates for various crisis scenarios, covering <initial holding statements, press releases, social media posts, employee communications>. Ensure the templates reflect my brand's <tone of voice, values, and commitment to transparency and accountability>.
Offer best practices for monitoring and managing crisis-related media coverage, social media conversations, and stakeholder feedback. Recommend strategies for post-crisis recovery and reputation management.
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CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
CREATE YOUR OWN FRAMES FOR IMAGES USING THE FRAME MAKER CANVA APP
