- The AI Marketing Advantage
- Posts
- Friday Edition - Aug 30
Friday Edition - Aug 30
News, AI Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
August 30, 2024
In partnership with
Use AI as Your Personal Assistant
Ready to embrace a new era of task delegation?
HubSpot’s highly anticipated AI Task Delegation Playbook is your key to supercharging your productivity and saving precious time.
Learn how to integrate AI technology into your processes, allowing you to optimize resource allocation and maximize output with precision and ease.
TOP STORY
GOOGLE DEEPMIND STAFF CALL FOR END TO MILITARY CONTRACTS
In May 2024, approximately 200 employees at Google DeepMind, about 5% of the division, signed a letter urging the company to cease its military contracts, citing concerns over the use of AI technology for warfare.
The letter, as reported by Time magazine, emphasises that the employees’ concerns are not about specific geopolitical conflicts but highlight Google's defence contract with the Israeli military, Project Nimbus.
This project involves AI-driven mass surveillance and targeting in Gaza, raising ethical questions. The letter underscores internal tensions at Google between its AI division, DeepMind, and its cloud business, which sells AI services to military clients.
It also references a 2014 agreement by DeepMind's leaders to keep its AI technology free from military or surveillance use.
Employees are calling for Google to investigate claims about the use of its cloud services by militaries, halt military access to DeepMind’s technology, and establish a governance body to prevent future military use.
Despite these calls, Google has not provided a significant response, reflecting a growing internal conflict over ethical AI usage and military involvement
NEWS
Midjourney says it's 'getting into hardware'
(Click the links to learn more)
TOOL OF THE WEEK
Onboarding, step-by step documentation, documenting workflows. This documentation takes time to create and then more time deploy to the organisation.
It’s time you let AI do the explaining for you. Guidde is an AI-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.
Turn documentation into stunning visual guides
Save valuable time by creating video documentation 11x faster
Use it to document workflows for your teammates, share insights across your company, train and onboard new hires, and much more
Brand new features like video intros and outros, and an improved editor
Simply click capture on the Guidde browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to actions.
Guidde is used and trusted by 50,000+ users and is rated 5/5 stars on the Google Chrome store.
AI IMAGES OF THE DAY
NIKE X LEGO CONCEPT
Artificial Insipration on Linkedin
PROMPT OF THE WEEK
GO-TO MARKET STRATEGY
You are a go-to-market strategist crafting a comprehensive launch plan for <company name's> new <product/service>. The goal is to effectively bring this offering to market and drive adoption among <target customer personas>.
Please provide a detailed, text-based GTM strategy that covers the following key sections:
Executive Summary:
High-level overview of the market opportunity, product, and key GTM objectives
Summary of target audience, unique value prop, and primary GTM motions
Topline KPIs and success metrics for the launch
Market Landscape & Opportunity Analysis:
Relevant trends and insights on the current market landscape
TAM/SAM/SOM analysis with data-driven rationale
Competitive assessment and SWOT analysis
Target Audience & Segmentation:
Detailed buyer and user persona descriptions
Behavioral, demographic, and psychographic segmentation
Identification of key use cases and jobs-to-be-done by segment
Product Positioning & Messaging:
Product value proposition and key differentiators
Messaging matrix outlining key pillars, benefits, and proof points by audience
Voice and tone guidelines with before/after messaging examples
Pricing & Packaging Strategy:
Recommended pricing model, structure and rationale
Packaging and bundling approaches with good/better/best tiers as relevant
Analysis of value metrics and revenue potential by segment
Sales & Channel Execution:
Detailed sales plays and motions by buyer segment and product
Channel/partner strategy, programs, tiers, and enablement plans
Key sales assets, training, and collateral needed to drive revenue
Integrated Marketing Plan:
Narrative overview of go-to-market themes, campaigns, and promotions
Quantitative media mix model across paid/earned/owned channels
Qualitative overview of select hero campaign and content concepts
KPIs & Dashboard:
Topline GMV, revenue and margin targets by segment/geo/channel
Leading indicator KPIs like traffic, sign-ups, pipeline, leads, etc.
Snapshot of primary pre and post-launch reporting dashboard(s)
Please provide the GTM strategy in a structured text format using clear headlines, sections, and bulleted lists.
The goal is to align all key stakeholders around the GTM approach using a single, easy to digest text-based narrative.
Aim to go a level deeper than a generic template by tailoring each component to <company's> specific context and GTM objectives.
CHEAT SHEET OF THE WEEK
Sean McPheat on LinkedIn
USE CASE PROMPT OF THE WEEK
EMAIL MARKETING
Prompt:
Develop a comprehensive email marketing automation strategy for our <product/service> that delivers highly personalized content throughout the customer lifecycle.
Begin by segmenting our email list based on demographic data, behavioral patterns, and engagement levels.
Design a series of triggered email workflows for various scenarios such as welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns.
Create dynamic content rules that automatically customise email elements (e.g., subject lines, product recommendations, offers) based on individual recipient data.
Outline a strategy for progressive profiling to continually enhance personalisation over time.
Propose A/B testing methodologies to optimise email elements and timing.
Recommend ways to integrate email marketing with other channels for a cohesive cross-channel experience.
Finally, suggest metrics and KPIs to measure the effectiveness of the email automation strategy, including engagement rates, conversion rates, and customer lifetime value impact.
Run ads IRL with AdQuick
With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.
You can learn more at www.AdQuick.com
CANVA TIP OF THE WEEK
CREATE VIDEOS WITH AI-GENERATED AVATARS USING ‘DEEPREEL AI VIDEOS’ IN CANVA
