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Friday Edition
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
May 10, 2024
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TOP STORY
OPENAI ARE BUILDING A TOOL FOR CONTENT CREATORS TO OPT-OUT OF AI TRAINING
OpenAI, the artificial intelligence research company behind the viral chatbot ChatGPT, has announced plans to develop a tool that will allow content creators to opt-out of having their work used to train AI models.
The move comes amid growing concerns from artists, writers, and other creators about the potential misuse of their intellectual property by AI systems without consent or compensation. Many have raised ethical and legal questions about the practice of training AI on copyrighted material scraped from the internet.
While details are still scarce, OpenAI says the tool will give creators a way to flag their content as off-limits for AI training purposes. The company aims to balance the need for large language models to learn from a diverse range of data with respecting intellectual property rights.
This announcement could set a precedent for other AI companies to follow suit and implement similar opt-out mechanisms. It remains to be seen how effective such tools will be and whether they will alleviate concerns in the creative community about AI's impact on their livelihoods.
As AI capabilities rapidly advance, the debate around data rights, fair use, and the ethics of training models on copyrighted works is heating up. OpenAI's initiative is a step towards addressing these complex issues.
NEWS
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TOOL OF THE WEEK
HARPA.AI
Designed to be your AI-powered copilot, Harpa.ai enhances your web browsing experience by automating repetitive tasks and offering a suite of intelligent tools.
Key Features:
AI-Powered Automation: Harpa.ai utilizes a hybrid AI engine to understand website structure and semantics. This allows you to create automated workflows that navigate web pages, click elements, and extract data, streamlining repetitive online tasks.
Advanced Search Agent: Harpa.ai boasts a powerful search agent that crawls websites and feeds information to its AI for generating relevant responses. This empowers you to find the exact information you need quickly and efficiently.
Content Creation and Editing: Harpa.ai offers AI-powered functionalities for content creation and editing directly within your browser. Draft email replies, generate social media captions, translate text, or refine your writing with features like spell checking and grammar correction.
Data Extraction and Integration: Harpa.ai allows you to extract data from websites and integrate it with other tools. This data can be exported to CSV files, sent as notifications, or even trigger actions in services like IFTTT and Zapier.
MEGA PROMPT OF THE WEEK
CAMPAIGN PERFORMANCE ANALYSIS
You are a digital marketing analyst tasked with evaluating the effectiveness of <company name's> recent social media marketing campaigns across <relevant platforms like Facebook, Instagram, Twitter, etc.>. The goal is to provide a detailed assessment of what worked, what didn't, and recommendations for optimizing future social media performance.
Please develop a thorough, text-based analysis that covers the following key areas:
Campaign Overview & Goals:
Brief background on the goals and KPIs for each analyzed campaign
Overview of target audiences, messaging pillars, and creative approaches
Social channels and ad formats/placements utilized
Paid Social Performance Analysis:
Breakdown of performance by platform, campaign, audience, creative, etc.
Analysis of cost metrics (CPM, CPC, CPL, CPA, ROAS, etc.) vs benchmarks
Conversion funnel analysis pinpointing drops, lags, or barriers
Exploration of frequency, reach/impressions, quality scoring factors, etc.
Organic & Owned Channel Audit:
Assessment of organic social content performance and engagement rates
Audit of ongoing brand community health, sentiment, and advocacy
Analysis of website/blog traffic sources, content consumption
Evaluation of audience growth, profiles, and list health across channels
Creative Best Practice Identification:
Qualitative creative critique highlighting strong/weak performers
Compilation of top performing ad creative with commentary
Identification of creative format and messaging themes that resonated
Actionable Insights & Recommendations:
Specific takeaways on what to start/stop/continue doing
Recommended areas for optimization (targeting, creative, budget, KPIs)
Development of test hypotheses and experiment roadmap
Revised channel mix and budget allocation recommendations
Strategic areas to shift approach or double down on success
Provide the analysis in a comprehensive report format with clear sections, use of tables and data visualisation along with data-driven storytelling. Include benchmarks and competitive context where possible. Prioritize surfacing clear, actionable insights that can improve marketing effectiveness. Ensure all recommendations tie back to core business and campaign goals.
Note: Use ChatGPT Plus and upload your campaign performance reports along with the prompt
USE CASE PROMPT
EVENTS & ACTIVATIONS
Prompt:
I need creative concepts for an experiential marketing campaign to promote <description of product/service> to <target audience details>. The main objectives are to: <e.g. increase brand awareness, drive product trials, build community engagement, etc.>.
Generate 8-10 original event or activation ideas that will: 1) Provide an immersive, multi-sensory brand experience aligned with <core brand personality traits> 2) Create shareable, memorable moments 3) Facilitate hands-on interaction with the product 4) Exemplify <1-2 key brand pillars or value propositions>.
For each concept, include an attention-grabbing name and brief description outlining the overall experience, event flow, key activities, potential venues, sample visuals, and ways to amplify through content capture and sharing.
Ensure ideas can scale for both local/regional and national/global execution as needed. Recommend the 2-3 strongest concepts based on <criteria like budgets, timelines, measurement factors>.
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CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
LEARN BEST PRACTICE FOR META AND INSTAGRAM WITH THE META DESIGN CHECK APP
