Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Google’s Veo 3 is blowing minds and triggering backlash—this is what it means for the future of video marketing.

🌟 Creator Spotlight: Andrew Bolis drops 5 sharp frameworks to take your AI prompts from average to elite.

💬 Killer Marketing Prompt: Build your next brand video from the ground up—with a full shot list and 15 cinematic Veo 3 b-roll prompts ready to plug in.

🎥 AI YouTube Resource Of The Week: Google’s CEO talks AI, search, and the future of the internet in one of his most revealing interviews yet.

🎯 One Quick AI Hack: Turn ChatGPT into your brand’s unofficial CD, and catch off-brand creative before anyone else does.

Google’s Veo 3 Is Breaking the Internet

AI Slop or Creative Goldmine?

Google’s latest generative video model, Veo 3, has now been out in the wild for a little over a week now, and it’s been making headlines for both how eerily real its AI videos are, but also how deeply unsettled people feel after watching them.

The model takes simple text prompts and turns them into high-resolution, cinematic scenes with synchronised sound, ambient audio, complex motion, and even character dialogue. It’s the kind of thing you’d expect from a production team, not a paragraph of text.

On a technical level, Veo 3 is undeniably advanced. But that’s not what’s driving the conversation. What people are responding to is the emotional gap. The footage looks real, but it doesn’t feel right. The pacing is strange. Expressions hold just a beat too long. Dialogue syncs up, but the tone misses. Scenes hit the notes of a story without landing the story itself. It’s not uncanny in a glitchy way; it’s uncanny in a ‘too-close’, ‘almost-there’ way. And that’s what makes it so unsettling.

Veo is a glimpse at how quickly video production is changing, and how fast the volume of content is about to explode. And while it’s tempting to focus on the ‘wow factor’, the bigger question is what this shift does to the value of content itself. Because when the ability to produce high-volume, high-quality video becomes universal, it stops being a differentiator. If everyone can make something slick, the only thing left that matters is whether it connects. That’s where strategy has to step up.

Tools like Veo can be powerful in the hands of creative teams who know how to use them. There’s real potential in generating visual treatments before a shoot, rapid-testing ad variations across markets, or localising short-form video with different visual cues, talent types, or voiceovers. Used well, it reduces production friction. Used poorly, it becomes just another way to publish more forgettable content faster.

What we’re seeing with Veo isn’t the beginning of AI video; it’s the beginning of audience fatigue. The visual layer isn’t enough anymore. Every brand with a prompt will be able to make something “good.” The ones that break through will be the ones that pair AI tools with real insight, sharp ideas, and a point of view that doesn’t feel synthetic.

This moment isn’t about whether to use AI video. It’s about whether your message can survive it.

🧠 WPP launches AI-driven media company - The world’s biggest ad agency group is spinning up an AI-native media business built for speed, scale, and smarter spend.

🎯 Meta sets its AI-powered sights on ad competitors - Meta is doubling down on AI to outpace rivals in ad automation and real-time personalisation.

🔍 Is Your Brand Invisible to AI? The New Rules for B2B Marketing - This piece breaks down how AI is filtering the B2B landscape and what brands need to do to stay visible.

🤝 People, passion and purpose: Experiential marketing in the age of AI - A sharp reminder that even in an AI world, human connection still drives brand experience.

ANDREW BOLIS  - shares 5 smart frameworks to level up your AI prompting. If your prompts are mid, this is your fix.

Google CEO Sundar Pichai sits down with Nilay Patel right after I/O 2024 to unpack what feels like a turning point for the company — and the web itself.

Create a Custom GPT to Catch Inconsistent Branding

If you've ever launched an ad with the wrong font, misplaced logo, or off-brand colours, and realised too late it didn’t meet brand standards; this one’s for you.

Here’s how to build your own Custom GPT Creative Director that can QA your marketing materials before they hit your real CD’s desk.

Step-by-step: Build Your Brand QA GPT

1. Go to ChatGPT → Explore GPTs
   Click "Create" in the top right to start building a new GPT.
   

2. Name it something clear like:
   “Creative QA Director”
   

3. Add this description:
   Brand expert reviewing and refining marketing materials
   

4. Paste this into the instructions field.
   You are a highly experienced Creative Director with a deep understanding of branding, marketing, and visual communication. Your primary responsibility is to perform quality assurance reviews on marketing collateral—such as digital ads, social media posts, email campaigns, slide decks, brochures, print ads, and website graphics—ensuring alignment with provided brand guidelines. You will only begin reviews once you have received both the brand guidelines and the materials to assess.
   

5. Add helpful conversation starters like:

“Can you check this slide deck against our brand rules?”

“Please QA this email campaign for brand compliance.”

“Review this social post and note any branding issues.”

6. Upload your brand guidelines PDF
   Drag and drop your latest brand guidelines under the “Knowledge” section. This gives your GPT the context it needs to review correctly—fonts, color palette, logo usage, voice, tone, and more.
   

7. Enable the right capabilities:
   ✅ Web browsing (optional)
   ✅ File analysis (so it can read decks and documents)
   ✅ Code Interpreter (helps with layout/format file checking)
   ✅ Image generation (useful for visual references, mockups, or redesign suggestions)
   

8. Save & start using it like a brand copilot
   Upload your materials (decks, emails, ads) and ask it to check against your guidelines. You’ll catch inconsistencies before they reach your boss or your audience!

Never gets old…😎