Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Creative teams are using AI to move from gut instinct to data-backed campaigns that connect faster than ever.

🎯 AI Tool Of The Week: Uplifted shows what’s working in your video library—and helps you do more of it.

✨ One Quick AI Hack: Claude now connects to Canva, so you can draft and edit designs with a single prompt.

🎥 AI YouTube Resource Of The Week: A deep dive into Claude’s new extension and connectors feature.

This Is Why Creative Confidence Comes From Testing Fast

It used to be that great creative work was something you felt in your gut. The magic happened in a brainstorming session, maybe over coffee and too many sticky notes. But today, that creative instinct is being paired with something more precise: data-driven insight powered by AI. And it’s not just about faster production or writing headlines at scale. It’s changing how creative gets made, tested, and optimized from the ground up.

Take Mailchimp’s in‑house team, Wink, who had a quirky concept for a campaign called the “clustomer” - basically a chaotic, jumbled ball of customers marketing teams are trying to untangle. They used Midjourney to turn that fuzzy idea into a visual concept, feeding in different prompts and images until AI generated a compelling shape representing that tangled mass of people.

They then tested that visual with real customers, saw a strong reaction, and confidently moved forward knowing the core idea landed early in the creative process.

By speeding up the process of ideation and testing, AI is giving creative teams room to experiment and refine without wasting time or budget. Instead of waiting weeks for results, they can adjust messaging, visuals, and even storytelling in real time, building campaigns that feel sharper and more in tune with what audiences actually respond to.

This is especially powerful in a world where attention spans are shrinking and every effort needs to work harder. Creative has always mattered, but AI is giving marketers a sharper lens to zoom in on what truly connects. Emotion, timing, storytelling are all still essential, they’re just backed up by insight instead of guesswork.

At the heart of it, great creative still comes down to bold ideas that make people care. What’s changed is how quickly teams can bring those ideas to life and prove they work. When technology clears the path, there’s more space for the kind of originality that stops people in their tracks - and that’s where brands win.

👀 Why visibility is now the most important marketing metric - As AI algorithms take over more decisions, marketers are realizing that simply being seen is becoming harder - and far more critical to success.

📺 AI slop is proliferating on YouTube—and major brands are advertising against it - Low-quality, AI-generated content is flooding YouTube, and some big-name advertisers are discovering their ads are running right alongside it.

🛍️ How might consumers use AI agents to help with product research and shopping? - Personalised AI assistants could soon handle product research, compare reviews, and recommend the best options for shoppers.

🎨 Anthropic’s Claude chatbot can now make and edit your Canva designs - Claude is stepping into Canva to help users create, tweak, and polish designs with simple text prompts—no design skills required.

💼 The Artificially Intelligent Enterprise - Five Prompting Methods Every AI User Should Know

☕ AI Tangle - OpenAI's Next Model Delayed Again, xAI's Latest Fundraiser & Meta's Hyperion Data Center

💡 AI CIO - There Is No Moat

​📻 AI Confidential Podcast - Understanding the Internet of Agents with Vijoy Pandey

Uplifted helps creative teams cut through the chaos of video content. It organises your assets, tags what’s performing, and turns your top clips into fresh ads in seconds. For UGC campaigns or social feeds packed with ads, its AI analyses hooks, tone, visuals, and CTAs to show you what’s actually driving results, so you can stop guessing and start scaling what works.

Most AI tools focus on producing more content, but Uplifted helps you organise what you already have and build on what’s working. For teams managing endless UGC clips or busy social feeds, it analyses performance and makes it easy to turn your best videos into fresh, high-impact campaigns.

AI-powered tagging to organise and surface your strongest video assets

Instant remixing tools to create new ads from high-performing clips

Performance insights that break down hooks, CTAs, and visual trends

Creative library management so nothing valuable gets buried

Versioning tools for rapid iteration and testing

Collaboration features to streamline workflows across teams

👉 Take A Look At Uplifted

Anthropic’s Claude now integrates with Canva via its new Connectors Directory (powered by the Model Context Protocol), so if you have paid accounts for both Claude and Canva, you can design and edit visuals without leaving the chat interface

1) Open Claude (
web or desktop) and go to the “Connectors” or “Tools” section.

2) Find and authenticate the Canva connector
This links your paid Canva account securely via MCP.

3) Send a natural prompt in Claude, like:
“Create a LinkedIn carousel for a summer sale using our brand template.”

Claude builds the draft design in Canva it can generate layouts, resize for formats, autofill from your brand templates, or search your Canva assets.