Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Google’s latest Pixel launch wasn’t really about phones — it was a live experiment in how to make people trust AI.
🌟 Creator Spotlight: Kashmala Malik breaks down why SEO isn’t enough anymore — and how to future-proof your brand for AI-first search.
🎯 Killer Marketing Prompt: Uncover hidden product benefits your competitors overlook and turn them into sharp, emotional messages that make your brand stand out.
🎥 AI YouTube Resource Of The Week: How To Create AI Videos That Actually Look Like you.
How Google Is Marketing AI To Build Trust
What Marketers Can Learn From Google’s Gamble
If you watched Google’s latest Pixel launch, you might have noticed something unusual. Instead of a parade of engineers rattling off specs, the stage felt more like a variety show than a product demo. Celebrities dropped in. Influencers popped up on screen. Executives leaned into humor and relatability instead of the usual corporate jargon. All of it was in service of one thing: getting people to trust AI. Not love it, not even necessarily understand it, just trust it enough to let it into their daily routines.
And that’s the real challenge Google is facing right now. The average consumer has heard enough about AI to be intrigued, but not enough to be convinced. There’s curiosity, sure, but there’s also skepticism, confusion, even fatigue. Most people don’t want to hear about “large language models” or “multimodal architectures.” They want to know whether their phone will actually make their lives easier, or if AI is just another gimmick that eats battery life and makes headlines.
So Google is trying every angle at once. They’re pitching AI in every possible flavor: a personal assistant that suggests replies to texts, a camera tool that fixes your group photos, a search experience that feels less like typing into a box and more like talking to a friend. They’re hedging their bets, hoping that if one pitch doesn’t land, another might. And to deliver that message, they’re borrowing credibility from familiar faces, people audiences already trust, in the hope that trust will rub off on the technology itself.
It’s fascinating to watch, because this isn’t just a product launch. It’s a case study in how to sell a paradigm shift. Apple didn’t need to convince people to like touchscreens; the iPhone made the case instantly by being obviously better. AI, on the other hand, is murkier. Its benefits are subtle, sometimes invisible, and its failures can be jarring. Google knows this, so instead of betting on one killer feature, they’re betting on everything. If the new Pixel becomes the phone that finally makes AI feel useful, natural, and maybe even delightful, it could tip consumer sentiment in their favor. If not, it won’t be because they didn’t try hard enough.
Either way, the real story isn’t about Google’s latest gadget. It’s about how you market a technology people don’t yet fully trust. And right now, the strategy looks less like a straight line and more like a scattershot. But in a world where attention is fragmented and skepticism is high, maybe that’s exactly what it takes.
🤝 ‘High empathy tasks’: Mars’ CMO on AI, commercial models and being future fit - Mars’ CMO lays out why AI should handle efficiency while humans focus on emotionally driven work that builds trust and long-term growth.
🎬 Fiverr showcases AI-produced videos for tapping into viral trends - Fiverr’s new AI character “Garry” demonstrates how brands can ride viral moments fast, with weekend‑made videos, no agency needed.
💸 Is Perplexity AI’s $34.5b Chrome bid a strategic master stroke or elaborate PR stunt? - Perplexity stunned the tech world by offering $34.5B for Chrome: clearly audacious, but unlikely to land beyond headlines.
📉 ChatGPT is sending less traffic to websites – down 52% in a month - Referral traffic from ChatGPT has plummeted by over half in a month, as the AI increasingly leans on answer‑first sources like Reddit and Wikipedia.
KASHMALA MALIK - By 2026, half of searches may skip Google. Here’s a detailed guide on how to prepare for AI-first visibility.
The Hidden Value Extractor Prompt
Most marketers lean on the same features and benefits their competitors talk about — which makes their messaging blur into the noise. The Hidden Value Extractor helps you uncover the overlooked advantages of your product or service, then reframes them into sharp, emotional messages your audience actually cares about.
This prompt is perfect when you’re:
Refreshing positioning in a crowded market
Struggling to stand out against competitor claims
Launching a new campaign and want unexpected angles
Building sales or ad copy that needs more emotional punch
You are a senior brand strategist. Your task is to uncover overlooked advantages of a product and turn them into compelling marketing messages that differentiate it from competitors.
Context for you:
Product/Service: [insert product/service]
Target Audience: [insert audience segment, with details on pain points, desires, and demographics]
Competitors: [insert top competitor names or “general industry competitors”]
Market Context: [insert relevant market trends or challenges]
Brand Personality & Tone: [insert descriptors, e.g. bold, playful, trustworthy]
Goal: [awareness / conversions / positioning / retention]
Your task:
Identify 5 under-leveraged benefits of [product/service] that competitors rarely talk about but this audience cares deeply about.
Reframe each benefit into a persuasive marketing message that feels fresh, emotional, and memorable.
For each message, provide:
A short headline (under 8 words)
A one-sentence persuasive angle
An example application (e.g. social ad, landing page line, pitch slide)
The emotional driver it taps into (e.g. trust, pride, relief, belonging)
Deliver the output in a clean, scannable table format.
Keep all recommendations aligned with the [brand personality & tone] provided. Make sure the final messages feel distinct from competitors and resonate with [target audience].
Pure genius
