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🎯 How to Win When AI Is the One Buying

🎯 How to Win When AI Is the One Buying

Soon The Path To Purchase Will Be Completely Machine-led

April 04, 2025

In partnership with

Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: AI agents are starting to make shopping decisions for consumers. Here’s what that means for marketers, and why your product data now matters more than your pitch.

🎥 AI YouTube Resource Of The Week: How Top Creators Are Making Ads with ChatGPT-4

🎯 One Quick AI Hack: Select to edit specific elements of your AI generated Image

🌟 Creator Spotlight: Jeff Su on how to create a prompt data base

AI TOP STORY

How to Win When AI Is the One Buying

Soon The Path To Purchase Will Be Completely Machine-led

More people are starting to outsource everyday decisions to AI. Not in some far-off future, but right now. Digital agents are already helping consumers choose what to buy, when to buy it, and where to get it from. They’re scanning options, filtering results, and in some cases, making the purchase entirely on their own. That shift changes the role of marketing in a big way.

If an AI agent is doing the shopping, the usual brand playbook doesn’t hold up. These agents aren’t influenced by storytelling, emotional triggers, or polished campaigns. They’re trained to optimise for their user’s preferences—things like price, convenience, availability, sustainability, and speed. That means the moment of conversion might happen without a person ever visiting your site, seeing your ad, or reading your copy.

For marketers, this creates a new kind of challenge. Your offer still needs to resonate with a human, but it also has to meet the criteria of a machine. Product data has to be clean and consistent. Metadata matters. Searchability and structured content take priority. If an AI can’t easily access or understand what you’re selling, it won’t recommend it - no matter how compelling the brand is.

This shift won’t replace traditional marketing overnight, but it will reshape how products are discovered and evaluated. The funnel starts earlier, and it moves faster. The brands that adapt first will have a head start, especially when it comes to retail, travel, and other high-frequency categories where agents are already gaining traction.

Marketing to humans isn’t going away. But increasingly, there’s a layer in between, and it doesn’t care about your tagline.

IN PARTNERSHIP WITH LISTKIT

AI NEWS FOR MARKETERS

🧬 Vana is letting users own a piece of the AI models trained on their data - Vana, a data wallet platform, is giving users partial ownership of AI models trained on their personal data

🎓 OpenAI Makes ChatGPT Plus Free for US and Canada College Students Through May - College students across the US and Canada can now use ChatGPT Plus for free, as OpenAI makes a push to boost access and adoption on campus.

🤖 5 ways to help your B2B organization succeed with AI agents - AI agents are starting to reshape B2B workflows. Here’s how to set your team up for success and avoid common implementation pitfalls.

📘 OpenAI just launched their Academy - OpenAI has introduced a new education program aimed at helping government and civil society leaders better understand and work with AI tools.

CREATOR SPOTLIGHT

JEFF SU - Never rewrite any of your favourite prompts again with this simple AI system

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KILLER MARKETING PROMPT

One Prompt, Endless CTA Possibilities

Reciprocity is powerful. Offer something for free, and you’re more likely to earn a click, a signup, or a sale. This prompt helps you build a funnel that starts with real value - something useful enough to create trust and move people naturally toward your paid offer

Prompt:

We’re building a funnel that gives first. The goal is to create trust by offering something genuinely useful upfront, so the transition to your paid product or service feels natural and earned.

Write a marketing funnel for [insert product/service] that uses the Reciprocity Effect to drive conversions. The funnel should begin with a valuable free offer that solves a real need or pain point for the audience. This could be a checklist, ebook, free trial, calculator, consultation, or other low-friction opt-in.

The follow-up sequence should gently move users toward a paid offering, reinforcing the value they already received. The tone should reflect [insert brand tone—e.g. helpful, friendly, expert, premium] and feel aligned with your audience’s expectations and goals.

Please personalise this for the following:

Free offer: [insert the type of free resource you're giving away]
Target audience: [insert persona, role, or industry]
Primary pain point or goal: [insert key motivator]
Funnel stage: [top, middle, or bottom of funnel]
Brand voice: [insert tone—e.g. casual, high-trust, professional]

Make sure the final output includes a strong value hook for the free offer, a soft transition into the paid product or service, and CTAs that feel low-pressure but high-relevance.

AI YOUTUBE RESOURCE OF THE WEEK