šŸŽÆ Is This the Beginning of the End for Ad Agencies?

Meta Is Working On AI That Runs Your Ads Solo

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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Meta’s building AI that can run ad campaigns from a single image—no team, no brief, just upload and go.

šŸŽÆ AI Tool Of The Week: This AI-powered Instagram tool finds real followers who actually care, so you can grow without the guesswork.

šŸ“Š One Quick AI Hack: Tired of hunting for the perfect font? This hack shows you how to create your own using ChatGPT (no design tools needed).

šŸ“ AI Event Of The Week: Join me and other enterprise AI leaders in San Fransisco as we share real tactics for running AI in your enterprise!

AI TOP STORY

Is This The Beginning of The End for Ad Agencies?

Meta Is Working On AI That Runs Your Ads Solo

Imagine opening up Meta’s ad manager and being told: ā€œJust upload a product image and your budget - we’ll handle the rest.ā€

That’s where we’re heading. Meta just pulled the curtain back on what might be one of the boldest plays in AI-powered marketing to date. By the end of next year, brands on Facebook and Instagram will be able to generate entire ad campaigns. Visuals, copy, targeting - just by feeding a single product photo into the system. No agencies, no spreadsheets, no late-night strategy calls. Just AI doing the heavy lifting, end to end.

For marketers, this announcement is somewhere between thrilling and unsettling. On one hand, the sheer efficiency of it is hard to ignore. Campaigns that might take weeks to concept, build, and launch could now be spun up in minutes. Meta’s tools are being designed to interpret your goals, your audience, your budget, and your creative assets, and then serve personalised ads to the right people across their platforms.

That said, Meta’s message to agencies has been a cautious ā€œyou’re still needed,ā€ pointing to strategy, creativity, and brand direction as irreplaceable. But when the engine is building and steering the car, how long until the navigator gets sidelined?

Agencies are watching this closely, and investors even more so. After the announcement, shares in the major holding companies started to wobble, and not without reason. When AI makes it this easy to launch performance campaigns, the value of traditional services starts to look a lot less untouchable.

Still, the flip side is small and mid-sized businesses, which have always been constrained by time, budget, or access to agency resources, are suddenly holding a key to enterprise-level marketing tools. It levels the playing field in a way that wasn’t possible even a year ago.

Meta isn’t just selling ad space anymore; they’re building full-stack marketing machines, accessible to anyone with a product and a few bucks to spend.

This isn’t some hypothetical future. Meta is dropping billions (somewhere north of $60 billion this year alone) on the AI infrastructure to make it happen. So whether you're excited, skeptical, or somewhere in between, one thing’s for sure: the age of DIY marketing just got a major upgrade, and everyone in the industry needs to pay attention.

CONFIDENTIAL COMPUTING SUMMIT

Come See Me At The Confidential Computing Summit!

Attend the workshop I’m leading at the Confidential Confidential Computing Summit, The New NORMAL: Normalizing AI Enterprise Architecture.

Join me and enterprise AI leaders from CrewAI, Langchain, DevOps, Nvidia, and Opaque as we share real tactics for running AI in your enterprise.

šŸ“ San Francisco | šŸ—“ļø June 16

Click Here To Find Out More šŸ‘€

AI NEWS FOR MARKETERS

šŸ”§ Will Google’s new AI tools reprogramme marketing? - Google’s new AI tools promise efficiency, but raise real questions about control, creativity, and who’s actually steering the marketing strategy.

šŸ“± TikTok Adds AI-Powered Tools to Woo Marketers Ahead of Potential Ban - Facing political heat, TikTok is rolling out smart ad tools to stay sticky with marketers - even as its future in the U.S. remains uncertain.

šŸ’¼ AI is upending the job market, even at AI companies - Even top AI firms are scaling back on junior hires, replacing entry-level roles with the very technology they’re building.

šŸ” Is SEO really dead because of generative AI? - How generative AI is shifting, not replacing, the role of SEO.

THE LATEST FROM THE AIE NETWORK

ā€‹šŸ“» AI Confidential Podcast - On the Cutting Edge of Agentic AI with JoĆ£o Moura

AI TOOL OF THE WEEK

Real Followers, Real Engagement—Powered by UpGrow’s AI

UpGrow is an AI-powered Instagram growth platform built to help you attract genuinely interested followers. Since 2016, it’s become the go-to tool for creators and brands who want to grow fast, stay compliant with Instagram’s rules, and skip the fake followers and sketchy automation.

It’s not about vanity metrics. It’s about building a real audience that actually cares.

Here’s How It Works

You define your ideal audience using smart filters like age, gender, location, interests, hashtags, and even language. UpGrow’s AI then finds and engages with those users; liking, viewing stories, or interacting just enough to spark real interest. Once they land on your profile (which UpGrow also helps optimise), they’re far more likely to follow, engage, and stick around.

It acts like your personal outreach team, networking, 24/7.

Why It’s Useful

For marketers tired of empty follows and lifeless engagement, UpGrow acts like your always-on growth team. It automates outreach, optimises your profile, and connects you with followers who are actually likely to convert.

Key Features:

Smart Targeting Filters: Reach users by interest, location, age, gender & more

Organic Growth Automation: Attract real followers 24/7. No bots, no spam

AI Profile Optimisation: Tailor your bio, visuals, and strategy to attract ideal users

Audience Quality Focus: Every follower is active, real, and primed to engage

Instagram-Compliant: Fully aligned with platform guidelines

JOIN US THIS THURSDAY, JUNE 5 AT 6:30PM

Official Launch Party of ā€˜Rebels of Reason’—The Groundbreaking New Book By John Willis

Rebels of Reason is the first full narrative history of AI, tracing its journey from early research to today’s explosive growth in generative models. Whether you’re deep in the AI world or just curious, this event is for you.

šŸ“¬ PS: John also writes the newsletter The AI CIO, where he explores AI’s role in the enterprise each week.

šŸ—“ļø June 16 | šŸ•” 6:30pm ET

ONE QUICK AI HACK

How To Make Your Own Custom Font With ChatGPT

If you’ve ever spent way too long scrolling through font libraries trying to find the one, this hack is for you. With just a single reference image and a few smart prompts, you can train ChatGPT to generate a completely custom font tailored to your brand, your vibe, or whatever look you're going for.

No design software, no font marketplaces, no fluff. Just fast, AI-powered typography.

Here’s How:

Step 1: Upload a Font Reference
Start with a clear image of a font you like—or use a letter from your own logo if you want it to match your brand.

Step 2: Ask ChatGPT to Analyse the Style
Describe what you like about the font. Let ChatGPT break down the key elements. This helps guide the next design steps and ensures the recreated font stays true to your vibe

Step 3: Get a six-letter preview

Prompt:

ā€œUse this image as a reference and recreate a full font in the same style. Start with a six-letter preview.ā€

Step 4: Iterate Until You Like It
Didn’t nail it the first time? No problem. Ask for tweaks or different variations until it looks right.

Step 5: Generate the Full Alphabet
Once you're happy, ask ChatGPT to finish the full set of letters.

Step 6: Apply It to Graphics
Upload an image and prompt:

ā€œUse the custom font you generated and apply it to this graphic with the following text: [insert text].ā€

Use it for carousels, reels, covers, or wherever your content needs a unique visual edge.

It’s fast, branded, and 100% yours.

AI YOUTUBE RESOURCE OF THE WEEK

Sam Altman talks on the future of enterprise AI at Snowflake Summit

AI MEME OF THE DAY

ChatGPT flexing on Google until their I/O 2025 šŸ˜‚

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Your AI Sherpa, 

Mark R. Hinkle
Editor-in-Chief
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