Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Discover what the AI Search Revolution Means for Marketers

📊 AI Case Study Of The Week: Discover JLL’s AI success story in saving time and enhancing engagement.

🎯 15 Quick AI Tips: Get smarter about AI search with these 15 actionable optimisation tips.

🌟 Creator Spotlight: Meet Anna York, an SEO expert simplifying digital marketing with strategies to boost visibility and drive organic growth.

AI Search: What Marketers Need to Know Now

Key Insights Marketers Need in the AI Search Age

Artificial intelligence is reshaping how we search online, with tools like ChatGPT and Perplexity disrupting traditional search engines. A recent study by Previsible reveals that AI-driven search platforms are quickly becoming a meaningful source of traffic for certain industries, particularly finance, signalling a fundamental shift in the search landscape.

The study found that most traffic from AI tools goes to blog posts rather than product pages, highlighting the growing importance of educational and resource-based content. While AI referral traffic is increasing quarter by quarter, it still represents a small portion of total website visits. For marketers, this is both a challenge and an opportunity.

What’s driving this trend? Users are turning to AI for faster, more conversational answers that bypass the traditional search funnel. As these tools grow in popularity, businesses that optimise their content for AI-driven search are better positioned to capture this emerging traffic source. Early adopters in finance and other key sectors are already reaping the benefits.

The takeaway is clear: marketers must adapt their strategies to align with the rise of AI search tools. Creating AI-optimised, value-rich content is critical for maintaining visibility and staying competitive in an evolving market. The future of search is conversational, and businesses that embrace this shift stand to gain a significant edge.

Deepfake AI Market: Top Global Companies & Insights - Learn about the key players and growth in the deepfake AI market.

The Rise Of Emotion AI Market: A $9.01 billion Industry - Discover the booming $9.01 billion Emotion AI industry

The Gen AI Playbook: Driving Transformative Impact In Marketing - Learn how generative AI is enhancing marketing performance.

Compose AI

Compose.ai is an AI-powered typing assistant designed to enhance writing speed and efficiency. By using predictive text and smart auto-completions, it helps users draft emails, documents, and messages faster while maintaining a professional tone and style.

Here’s what makes Compose.ai stand out:

• Predictive Text and Auto-Completion: Compose.ai suggests the next words or phrases as you type, allowing you to complete sentences and paragraphs effortlessly.
  

• Customisable Tone: Tailor the tone of your writing—formal, casual, or creative—to suit your audience or purpose.
  

• Shortcut Commands: Create custom shortcuts for frequently used phrases or templates, saving time on repetitive typing tasks.
  

• Email Assistance: Draft and refine emails with Compose.ai’s smart suggestions, ensuring clarity and professionalism.
  

• Cross-Platform Integration: Works across browsers and applications, including Gmail, Slack, and Google Docs, providing seamless assistance wherever you write.

ANNA YORK - 17 Powerful ChatGPT Prompts To Rank On Google In 2025

How JLL used AI to cut task times from weeks to hours

Campaign Overview

JLL, a Fortune 200 commercial real estate company, developed JLL GPT, a proprietary AI platform tailored to their industry, to streamline operations and enhance efficiency.

By integrating AI tools into their marketing and client engagement processes, JLL reduced task times from weeks to hours, improved responsiveness through 24/7 AI-driven chat support, and empowered over 400 employees to adopt AI-driven workflows, driving innovation and productivity across the organisation.

The Strategy

Streamlining Internal Operations

What They Did:

Developed JLL GPT, an advanced AI model designed specifically for internal use, to handle complex tasks such as drafting legal documents and streamlining workflows.

Why It Worked

Reduced the time to create detailed documents, like memorandums of understanding, from weeks to just 5 hours.

Provided consistent, high-quality drafts that required minimal human refinement, significantly improving efficiency.

Enhancing Client Interaction

What They Did:

Implemented AI-powered chatbots on their website to handle initial client inquiries, replacing human agents for preliminary conversations.

Why It Worked:

Enabled seamless customer interactions at any time, addressing common inquiries instantly and ensuring no leads were lost due to limited availability.

Shifted human agents’ focus from repetitive queries to complex, relationship-building tasks, directly contributing to higher client satisfaction and retention rates.

Scaling AI Adoption Across Teams

What They Did:

Provided over 400 employees with access to AI tools, offering training and resources to integrate AI into their daily workflows.

Why It Worked:

Enabled faster completion of repetitive tasks, allowing teams to focus on strategic initiatives.

Standardised AI practices across departments, ensuring consistent and efficient implementation.

Key Results

Efficiency Gains: Reduced document preparation time from weeks to hours, streamlining internal processes.

Client Engagement: Improved responsiveness through AI-driven chatbots, offering seamless client interaction.

Scalability: Successfully scaled AI usage across departments, fostering innovation and productivity.

Key Takeaways

Leverage Proprietary AI: Consider developing AI tools tailored to your business's unique needs for a competitive edge.

Automate Repetitive Tasks: Use AI for time-intensive processes like document drafting or initial client interactions.

Promote AI Adoption: Train your team to integrate AI tools effectively, fostering a culture of innovation and efficiency.

Rank Higher with AI Search

1. Craft AI-Friendly Headlines
Use clear, concise, and question-based headlines (e.g., "How to Choose the Best CRM Software") to align with AI conversational searches.

2. Prioritize User Intent
Understand what users are asking and create content that directly addresses their pain points or goals, ensuring AI recognizes it as relevant.

3. Optimize for Featured Responses
Structure your content with direct answers, lists, or step-by-step instructions to increase the chances of being selected as the AI-generated response.

4. Use Natural Language
Write conversationally to match how users phrase queries when interacting with AI search engines like ChatGPT or Bard.

5. Focus on Semantic SEO
Incorporate related terms and concepts, helping AI understand the depth of your content and rank it for broader queries.

6. Build Authoritative Content
AI favors content from credible sources. Provide in-depth insights, cite reputable sources, and establish your authority on the topic.

7. Update Content Regularly
AI prefers fresh and up-to-date information. Ensure your content reflects the latest trends, data, and solutions.

8. Target “How-To” and “Why” Content
AI searches often revolve around instructional or explanatory queries. Focus on providing detailed, actionable solutions.

9. Leverage Structured Data
Enhance your content with schema markup to help AI understand and rank your information effectively.

10. Keep Content Skimmable
Break up text into short paragraphs, use bullet points, and include headers to make it easier for AI to extract key information.

11. Optimise for Voice Search
Many AI queries are spoken. Use natural phrases and long-tail keywords that mimic conversational speech.

12. Address Related Questions
Include sections like “People Also Ask” with concise answers to capture additional ranking opportunities.

13. Create Comprehensive Content Hubs
Link related articles to establish your site as a go-to resource on specific topics, improving relevance for AI indexing.

14. Localise Your Content
For region-specific queries, include local references and adapt language to match the audience's context.

15. Improve Your Core Web Vitals
AI considers page speed, interactivity, and visual stability when ranking content. Optimise these metrics for better performance.

Kellogg’s 3D Animated Cornelius Takes Center Stage

Kellogg’s has reintroduced its iconic mascot, Cornelius the Cockerel, in a bold £12 million campaign featuring striking 3D animation. Set to the track "Jayou" by Jurassic 5, the ad bridges tradition and innovation, highlighting the expertise of the creative teams involved.

However, with high-quality AI-generated video becoming more accessible through platforms like Sora AI, it raises questions about the future of production - could campaigns like this be made at a fraction of the cost, and how will the role of creative professionals adapt as these tools become more widely used?