This week, AI marketing’s biggest shift isn’t “more automation” — it’s creative becoming the last controllable lever as platforms fully automate targeting, bidding, and delivery. Meta is doubling down on AI infrastructure, Adobe is building bespoke Firefly systems for media, and marketers are being pushed into a new role: creative architect, not campaign operator.
Here’s what’s inside:
🚨 AI Top Story: Meta’s AI ad future is here — creative is now the only lever marketers truly control
🌐 AI News for Marketers: Adobe launches Firefly Foundry, AI shopping bots disrupt retail, and marketing leaders prepare for workflow-first teams
🛠 AI Tool of the Week: Adobe Firefly Foundry — custom AI creative pipelines for brands and publishers
🎯 Killer Marketing Prompt: Build a “Creative System” that feeds Meta’s algorithm, not one-off ads
🎥 AI YouTube Resource of the Week: Top 6 AI Trends That Will Define 2026 (data-backed)
🤣 AI Meme of the Week: AI runs the algorithm, but marketers run out of ideas.
At All Things AI, we believe that building AI fluency is super important. That's why we provide cutting-edge learning opportunities both in person and online.
Lunch & Learn: Agentic Systems: How AI Actually Gets Work Done
Tue, February 10 · 12:00 PM EST · Online
A practical, non-technical look at agentic systems—how AI moves beyond chat interfaces to autonomously execute multi-step tasks, make decisions, and deliver real business outcomes.
In-Person Event: Ask Us Anything About AI
Wed, February 11 · 6:00 PM EST · Loading Dock, Raleigh
An in-person AMA with AI experts at the Loading Dock. Bring your questions about implementing AI in your organization—this is a rare opportunity to get direct access to practitioners in an intimate setting.
The Missing Link: Adding Your Data to Your App
Tue, February 24 · 12:00 PM EST · Online
So you vibe-coded a front-end app—now what? Building a sleek interface is only half the battle. This session covers how to connect your AI applications to real data sources and make them actually useful.
Missed a session? Catch up on recent recordings. Here are some past events:
Keep up with our latest events by joining the Meetup.com group.
Meta’s AI Ad Machine Is Scaling — Creative Is Now the Last Lever
Meta just reported record quarterly revenue and announced massive AI infrastructure spending — as much as $115–$135B in 2026 — with ad performance improvements at the center of its strategy.
Meta leadership has positioned AI as the engine behind better recommendations, better targeting, and ultimately, better ad outcomes.
Here’s what this means for marketers:
Targeting is becoming fully automated
Advantage+ campaigns and Meta’s AI delivery systems increasingly decide who sees ads, when, and why — leaving advertisers with fewer manual controls.Creative is becoming the single biggest input
By 2026, multiple Meta-focused strategy reports note that creative quality and variation now account for the majority of controllable performance.
In other words:
The era of “audience hacks” is over.The winning teams will be the ones who build creative systems that continuously generate new angles, formats, and hooks.
If AI runs delivery, marketers run the inputs.
Adobe announced Firefly Foundry, partnering with production studios, agencies, and talent networks to build bespoke generative video tools. This signals Firefly shifting from “image generator” into an enterprise creative infrastructure layer.
The Financial Times reports that AI shopping agents (“agentic AI”) are beginning to disrupt ecommerce, bypassing traditional search and retail media placements.
A new Marketing AI Pulse brief outlines the biggest shifts marketing leaders need to plan for: AI-first creative ops, workflow automation, and measurement beyond clicks.
🎯 The Artificially Intelligent Enterprise - Physical AI Is the Next Frontier
🔮 AI Lesson - Claude Skills: Teach Your AI Once, Use It Forever
☕ AI Tangle - AI Is Rewriting Reality: Weather Becomes Code, Agents Go Autonomous
💡 AI CIO - Fresh Minds Outsmart the Experts
📻 AI Confidential Podcast - Are LLMs Dead?
Adobe Firefly Foundry — The Future of Brand-Safe Creative AI
Firefly Foundry is Adobe’s new initiative to build custom generative AI systems for media companies, agencies, and brand creative teams.
Unlike generic image generators, Firefly Foundry is designed for:
Brand-safe creative pipelines
Custom AI tools for video + campaign assets
Production-grade creative workflows
Partnerships with studios and rights holders
Why marketers should care:
The next generation of marketing teams won’t “generate creatives.”
They’ll operate creative factories built on AI infrastructure.
Verdict: BUY
If your brand produces high volumes of video or paid creative, Firefly Foundry is the direction of the industry.
Build a Meta Creative System (Not Just Ads)
Paste into ChatGPT or Claude:
You are my Head of Paid Creative Strategy.
My goal is to feed Meta’s AI delivery system with nonstop high-quality creative inputs.
Input:
- Product + audience
- One winning campaign angle
- Brand voice constraints
Task:
1. Generate 10 distinct creative “angles” (not copy variations)
2. For each angle, output:
- Hook
- Format (UGC, carousel, founder POV, meme, demo)
- Visual concept
- First line of copy
3. Build a weekly creative refresh schedule
4. Recommend how to test angles inside Advantage+
Output a repeatable system, not a one-time ad set.Meta runs delivery. Your job is to run creative input velocity.
An Honest Guide to Pivoting Into AI in 2026 | From an Ex-Google& Microsoft Employee
Google Ads in 2026 no longer runs on keywords and clicks alone. Google’s AI now prioritizes intent, behavior, and conversion value to decide who sees ads.
The video explains how AI Mode, conversational search, and Performance Max have reshaped Google Ads—and why outdated setups lead to higher CPCs and unstable ROAS. It shares the modern framework e-commerce brands need to stay profitable in an AI-first ad ecosystem.If you are thinking about your career in 2026 and wondering whether you should pivot into AI, this video gives you a practical and honest framework to think through that decision.
AI is already changing how most jobs work. But that does not mean everyone should become an AI engineer. That assumption is leading many people into career paths that do not actually fit them.
AI runs the algorithm… marketers run out of ideas.
I appreciate your support.
