šŸŽÆ o3-mini & Deep Research - OpenAIā€™s Latest Drop

New AI Tools, Big Promisesā€”But Do They Actually Deliver?

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Today, weā€™re bringing you the latest in AI-powered marketing and business strategies. Hereā€™s whatā€™s inside:

šŸšØ AI Top Story: OpenAIā€™s o3-mini & Deep Research bring new AI capabilitiesā€”but are they practical for business?

šŸ“Š One Quick AI Hack: Turn raw spreadsheet data into insights instantly with Rows AIā€”automate reports, enrich data, and track competitors effortlessly.

šŸŽÆ Killer Marketing Prompt: Leverage OpenAIā€™s Deep Research to uncover data-driven marketing strategies and boost your campaign performance.

šŸŒŸ Creator Spotlight: MJ Jaindl compares Open AIā€™s Deep Research to DeepSeek - Find out which AI delivers better results.

AI TOP STORY

o3-mini & Deep Research - OpenAIā€™s Latest Drop

New AI Tools, Big Promisesā€”But Do They Actually Deliver?

OpenAI just launched o3-mini and Deep Research, two new AI models that bring more reasoning power to businesses and professionals. On paper, both sound like major upgrades, but whether theyā€™ll actually be useful depends on how you plan to use them.

o3-mini is designed for problem-solving in technical fields like programming, math, and science. Itā€™s built to self-check its work, making it more reliable for complex reasoning tasks. OpenAI has also made it faster and more cost-efficient, meaning businesses can access more advanced AI without huge infrastructure costs. Itā€™s free for now, so itā€™s an easy way to start experimentingā€”especially for those looking to analyse large datasets, refine customer insights, or generate structured reports without breaking the bank.

Deep Research, on the other hand, is positioned as a more in-depth analysis tool, built for scanning and synthesising vast amounts of information. OpenAI says it can analyse hundreds of sources and generate detailed reports in 5 to 30 minutes. Thatā€™s impressive for deep dives into market trends or industry reports, but it also raises a questionā€”if AI is meant to speed things up, does waiting half an hour for a response still fit into fast-moving workflows? Some will find the long-form research valuable, while others may feel it slows them down.

Ultimately, these models represent another step forward for AI, but theyā€™re not universal solutions. o3-mini is great for structured problem-solving and AI-powered decision-making, while Deep Research is aimed at professionals who need more comprehensive insights. Businesses will need to weigh the trade-offs and decide which toolā€”if anyā€”fits into their workflow.

One thingā€™s clear: OpenAI isnā€™t slowing down. Whether these tools become game-changers or just another update in the AI race depends on how businesses and professionals put them to work.

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ONE QUICK AI HACK

Use AI to Enrich & Analyse Data

Spreadsheets hold valuable data, but extracting insights often requires manual effort. With Rows AI, you can automate data enrichment, trend analysis, and competitor trackingā€”turning raw numbers into actionable insights in seconds.

How to do it:

1ļøāƒ£ Enrich missing data ā€“ Automatically pull in company details, contact info, or market insights using AI-powered formulas.

2ļøāƒ£ Generate instant reports ā€“ Let AI summarise trends from sales, ad spend, or customer behaviour data.

3ļøāƒ£ Automate competitor tracking ā€“ Set up Rows to fetch competitor pricing, reviews, or social mentions dynamically.

With OpenAIā€™s integration, Rows can go beyond simple automationā€”allowing you to extract key insights, classify data, and even generate AI-powered content directly in your spreadsheets.

CREATOR SPOTLIGHT

MJ Jaindl - ChatGPTā€™s Deep Research vs. DeepSeekā€”who wins on accuracy, depth, and citations? 

KILLER MARKETING PROMPT

Leverage Open AIā€™s Deep Research to Unlock Data-Driven Marketing Insights

The Prompt:

For [Company/Organisation Name], evaluate how digital sales strategies powered by AI-driven personalisation and big data analytics can transform online marketing and customer engagement. Explore successful e-commerce case studies and performance metrics, identifying actionable marketing strategies to enhance campaign ROI, customer retention, and conversion rates. Deliver a clear roadmap to implement these strategies effectively, empowering the marketing team to drive measurable results.
AI YOUTUBE RESOURCE OF THE WEEK

Check Out OpenAIā€™s Deep Research In Action With Julian Goldie

MARKETING MEME OF THE DAY

How To Annoy A Marketer šŸ˜…

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Your AI Sherpa, 

Mark R. Hinkle
Editor-in-Chief
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