🎯 o3-mini & Deep Research - OpenAI’s Latest Drop

New AI Tools, Big Promises—But Do They Actually Deliver?

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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: OpenAI’s o3-mini & Deep Research bring new AI capabilities—but are they practical for business?

📊 One Quick AI Hack: Turn raw spreadsheet data into insights instantly with Rows AI—automate reports, enrich data, and track competitors effortlessly.

🎯 Killer Marketing Prompt: Leverage OpenAI’s Deep Research to uncover data-driven marketing strategies and boost your campaign performance.

🌟 Creator Spotlight: MJ Jaindl compares Open AI’s Deep Research to DeepSeek - Find out which AI delivers better results.

AI TOP STORY

o3-mini & Deep Research - OpenAI’s Latest Drop

New AI Tools, Big Promises—But Do They Actually Deliver?

OpenAI just launched o3-mini and Deep Research, two new AI models that bring more reasoning power to businesses and professionals. On paper, both sound like major upgrades, but whether they’ll actually be useful depends on how you plan to use them.

o3-mini is designed for problem-solving in technical fields like programming, math, and science. It’s built to self-check its work, making it more reliable for complex reasoning tasks. OpenAI has also made it faster and more cost-efficient, meaning businesses can access more advanced AI without huge infrastructure costs. It’s free for now, so it’s an easy way to start experimenting—especially for those looking to analyse large datasets, refine customer insights, or generate structured reports without breaking the bank.

Deep Research, on the other hand, is positioned as a more in-depth analysis tool, built for scanning and synthesising vast amounts of information. OpenAI says it can analyse hundreds of sources and generate detailed reports in 5 to 30 minutes. That’s impressive for deep dives into market trends or industry reports, but it also raises a question—if AI is meant to speed things up, does waiting half an hour for a response still fit into fast-moving workflows? Some will find the long-form research valuable, while others may feel it slows them down.

Ultimately, these models represent another step forward for AI, but they’re not universal solutions. o3-mini is great for structured problem-solving and AI-powered decision-making, while Deep Research is aimed at professionals who need more comprehensive insights. Businesses will need to weigh the trade-offs and decide which tool—if any—fits into their workflow.

One thing’s clear: OpenAI isn’t slowing down. Whether these tools become game-changers or just another update in the AI race depends on how businesses and professionals put them to work.

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🤫 Why Employees Smuggle AI Into Work - Workers are secretly using AI tools on the job—but why?

💼 Salesforce to cut more than 1,000 jobs, hires salespeople for AI - What does this signal about the future of AI-driven business?

📹 Head Of Instagram Reveals Hashtags Don’t Work During Street Interview - The truth has been revealed on Instagram’s notoriously secretive algortithm

THE LATEST FROM THE AIE NETWORK

🎯 The Artificially Intelligent Enterprise - Guide to No Code AI Agent Platforms

ONE QUICK AI HACK

Use AI to Enrich & Analyse Data

Spreadsheets hold valuable data, but extracting insights often requires manual effort. With Rows AI, you can automate data enrichment, trend analysis, and competitor tracking—turning raw numbers into actionable insights in seconds.

How to do it:

1️⃣ Enrich missing data – Automatically pull in company details, contact info, or market insights using AI-powered formulas.

2️⃣ Generate instant reports – Let AI summarise trends from sales, ad spend, or customer behaviour data.

3️⃣ Automate competitor tracking – Set up Rows to fetch competitor pricing, reviews, or social mentions dynamically.

With OpenAI’s integration, Rows can go beyond simple automation—allowing you to extract key insights, classify data, and even generate AI-powered content directly in your spreadsheets.

CREATOR SPOTLIGHT

MJ Jaindl - ChatGPT’s Deep Research vs. DeepSeek—who wins on accuracy, depth, and citations? 

KILLER MARKETING PROMPT

Leverage Open AI’s Deep Research to Unlock Data-Driven Marketing Insights

The Prompt:

For [Company/Organisation Name], evaluate how digital sales strategies powered by AI-driven personalisation and big data analytics can transform online marketing and customer engagement. Explore successful e-commerce case studies and performance metrics, identifying actionable marketing strategies to enhance campaign ROI, customer retention, and conversion rates. Deliver a clear roadmap to implement these strategies effectively, empowering the marketing team to drive measurable results.
AI YOUTUBE RESOURCE OF THE WEEK

Check Out OpenAI’s Deep Research In Action With Julian Goldie

MARKETING MEME OF THE DAY

How To Annoy A Marketer 😅

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Your AI Sherpa, 

Mark R. Hinkle
Editor-in-Chief
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