Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: GPT-5 might be faster and smarter, but Sam Altman’s tweet admitted they’d misjudged just how much people value GPT-4o’s friendly, human-like personality.
🔧 AI Tool Of The Week: Quickly turn real search data into ready-to-use content ideas with AnswerThePublic’s AI-powered topic mapping and suggestions.
🌟 Creator Spotlight: Florian Camiade shares his 5-step GPT-5 workflow for turning ideas into scroll-stopping LinkedIn posts tailored to your style.
💬 AI Use Case Of The Week: How Swansway Motor Group used AI-driven lead nurturing and targeting to boost service bookings by 172% in just one year.
🎥 YouTube Resource Of The Week: See how developers are using GPT-5 with Cursor to debug faster, build complete apps, and handle complex code refactoring in real time.
OpenAI Brings Back GPT-4o After GPT-5 Backlash
GPT-4o Meant More to Users Than OpenAI Knew
GPT-5 launched on August 7 with the kind of upgrades that look impressive on paper. Stronger reasoning, faster performance, more accurate outputs, and fewer hallucinations. For power users, it seemed like the perfect next step. But within hours, feedback started flooding in from people who felt something important was missing.
GPT-5 might have been sharper, but it lacked the warmth, personality, and flexibility that made GPT-4o so easy to work with. Many said conversations felt flat and transactional, especially compared to the more natural back-and-forth they were used to.
The response from OpenAI was fast. Sam Altman confirmed GPT-4o would be reinstated as an option for ChatGPT Plus subscribers, giving users the choice between the new powerhouse and the older, more personable model.
Plus subscribers will also see their daily message limits expanded, allowing for longer sessions without the interruption of hitting a cap. And in an upcoming update, the interface will clearly show which model is replying. A small detail, but it makes a big impact when you’ve built habits around a certain tone or style.
Altman tweeted that they had underestimated the emotional connection people form with AI, and even said he was uneasy with how strongly some users rely on it for personal or life decisions. Many said GPT-4o’s encouraging, conversational style made them feel understood in a way GPT-5 didn’t.
That feedback is prompting OpenAI to also re-examine how it allocates resources between free users, Plus subscribers, and API customers, aiming for more transparency. Demand for the most advanced models is high, and managing that demand while keeping users happy is a balancing act.
From what we’ve seen in recent GPT-5 user feedback, how much you enjoy it comes down to your use case. It’s brilliant at untangling complex problems, managing multi-step coding, and tackling heavy-duty refactoring. But if you value warmth and conversation over raw horsepower, GPT-4o could still be your go-to.
Technical improvements alone don’t guarantee loyalty. The experience, how it feels to use the tool, can be just as important as raw capability. And when you change that experience, you change the relationship people have with your product.
🍏 Apple to Integrate ChatGPT GPT-5 Model Into Apple Intelligence Following OpenAI’s Latest Release - Apple Intelligence gets GPT-5 this fall in iOS 26, iPadOS 26, and macOS Tahoe 26. Expect smarter Siri, sharper reasoning, and deeper personalisation (no OpenAI account needed).
🎥 Midjourney Launches HD Video Mode for Pro and Mega Subscribers - Midjourney’s new HD mode boosts video resolution 3.2× for Pro and Mega users. Higher cost, no relax mode, but much sharper visuals.
💻 Developers say AI can code better than most humans – but there's a catch - Over half of senior devs say AI beats most human coders. Many still worry about privacy, jobs, and understanding AI-generated code.
🤔 Just 10% of markers have used agentic AI in their work - Despite the buzz around self-running AI agents, only one in ten marketers actually use them today
🎯 The Artificially Intelligent Enterprise - When Microphones Replace Mice
💡 AI CIO - Aaron Swartz and the Ethics AI Forgot
☕ AI Tangle - OpenAI's Long-Awaited GPT-5 is Here
📻 AI Confidential Podcast - Confidential Computing Summit 2025 Day 2 Recap & Interviews
Turn Search Data Into Content Ideas With AnswerThePublic
If you’ve ever needed instant insight into what your audience is asking online, AnswerThePublic is built for you. Originally a pure keyword research tool, it now layers AI on top of real search data to turn raw queries into structured, high-value content ideas you can act on immediately.
Type in a topic or keyword and it maps the most common search questions, comparisons, and phrases. It then uses AI to cluster related terms, suggest angles, and surface ideas you might not have considered. Instead of manually combing through keyword lists, you get a ready-to-use content roadmap in minutes.
It’s especially powerful for marketers planning campaigns, SEOs building topical authority, and content teams looking to align output with audience demand. Whether you’re scripting a webinar, planning blog posts, or creating ad copy, it helps you target exactly what people are searching for.
Why It’s Gaining Traction
Acquired by NP Digital (Neil Patel’s agency), AnswerThePublic has built a loyal user base thanks to its blend of simplicity and real-world SEO impact. The AI upgrade means you’re not just pulling search data - You’re getting prioritised topics, contextual suggestions, and even content outlines based on patterns in audience intent.
For small teams and freelancers, the free tier offers limited daily searches, making it accessible while still delivering actionable ideas. Paid tiers unlock unlimited searches, historical data, and team collaboration features.
Key AI Features
Search Data to Ideas: Combines live search queries with AI clustering to surface high-impact topics.
Content Expansion: Automatically suggests related questions, comparisons, and angles you might have missed.
Visual Mapping: Organises results in intuitive “wheel” and list views for instant scanning.
SEO-Ready Output: Prioritises keywords and topics likely to drive relevant traffic.
Customisation: Filter by location, language, or keyword type to refine your research.
FLORIAN CAMIADE - Learn a 5-step, prompt-driven process for using GPT-5 to research, draft, and polish LinkedIn posts that match your style and grab attention.
Swansway Drives 172% Jump in Service Bookings with AI
Swansway Motor Group used AI marketing to significantly increase customer engagement and bookings. By rolling out VoiceBox, an automated marketing platform, across 30 locations, they achieved a 172% increase in digital service bookings within a year. They also re-engaged lost leads, converting 80% of them into sales.
How It Worked
Re-engaging leads with precision
VoiceBox delivers targeted emails to revive old leads, notify prospects about compatible vehicles, and remind owners of upcoming services or MOTs.
Sharper call targeting with LeadBox
The contact center used LeadBox to generate segmented call lists based on location, maintenance needs, and customer history, making every call more relevant.
Seamless data integration
Systems like Keyloop and enquiryMAX automatically updated records in Swansway’s CRM and lead platforms, reducing manual work, eliminating errors, and giving the team a complete view of each customer.
Replicate Something Similar
Step 1: Automate Lead Nurture
What it does: Uses AI to send timely, personalised messages to re-engage dormant leads.
Tools: Klaviyo, Customer.io, Ortto.
Step 2: Segment for Relevance
What it does: Builds dynamic call or outreach lists based on CRM and behavioural data.
Tools: Apollo.io, HubSpot Smart Lists, Zoho CRM AI.
Step 3: Sync and Clean Your Data
What it does: Keeps CRM, marketing, and sales tools aligned in real time to avoid stale records.
Tools: Zapier, Make.com, Segment.
Coding with GPT-5
This video explores GPT-5’s real-world performance, highlighting how it can rapidly take projects from concept to completion while handling everything from debugging to building functional software.
Share your first impressions of GPT 5 with us below!
