Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Discover how AI is reshaping holiday shopping and what you can do now to prepare.
🌟 AI Use Case Of The Week: See how a SaaS company turned real customers into ad stars with AI.
🎯 Killer Marketing Prompt: Get a ready-to-use prompt that helps you optimise your site for AI-powered holiday search and keep your products discoverable.
🎥 AI YouTube Resource Of The Week: Step through a full AI workflow for creating attention-grabbing video hooks.
Preparing For An AI Powered Holiday Rush
Why This Holiday Season Demands New Prep
The holiday rush has always been a test of endurance for marketers, but this year the landscape feels noticeably different.
AI has been part of the conversation for a while, but this is the first season where it is clearly influencing how the mainstream shops. Last year, most consumers were just playing with new tools on the side. Now those tools are integrated directly into the platforms people use every day, from Google’s AI generated overviews in search results to phone assistants helping shoppers compare prices and plan purchases in real time.
Instead of scrolling through endless product pages, people are leaning on AI to deliver quick, curated answers, and that shift is compressing the customer journey in ways marketers have never had to deal with before.
The real story here is not simply that search looks different, but that expectations are changing with it. When someone can ask a single question and instantly get tailored gift ideas, they are not going to sift through the old keyword heavy ads. Campaigns need to feel more like storytelling and less like shouting, because AI overviews reward relevance and context rather than repetition.
Timing has also become critical, since launching campaigns earlier gives the algorithms more signals to pull your brand into those AI powered summaries when shoppers start their research.
The brands that will win this season are the ones that understand discovery is no longer a straight line. A gift guide could spark a query that triggers an AI generated comparison, which then highlights a product the shopper never intended to buy but ends up choosing. Marketers cannot control every moment of that path, but they can influence it by making sure their content is rich, specific, and easy for AI systems to interpret.
This is the first holiday season where AI is not a background experiment but a central part of how people shop, and adapting to that reality is the difference between being visible or invisible when the buying frenzy begins.
📜 Why the advertising industry can’t wait for responsible AI guidelines - Marketers are pushing for clear rules on responsible AI use as risks around bias, misinformation, and consumer trust grow too big to ignore.
📧 Perplexity Launches AI Email Assistant for Max Subscribers to Streamline Inbox Management - Perplexity rolls out an inbox assistant that drafts replies, organises messages, and adapts to your writing style for smoother email management.
🛍️ How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season - Oracle is eyeing TikTok as a way to gain ground in the AI race, highlighting how control over platforms is becoming key to data and ad power.
💡 Marketing Expert Reveals How $20 AI Tool Outperformed $5,000 Copywriter in Million-Dollar Campaign - With demand for faster insights exploding, AI and ML are reshaping how market data is delivered, consumed, and monetized across industries.
📊 Inside Oracle’s Bid to Secure TikTok and Capture the AI Market - Oracle is eyeing TikTok as a way to gain ground in the AI race, highlighting how control over platforms is becoming key to data and ad power.
8x8 Turns Clients into Ad Stars with AI
Cloud communications platform 8x8 flipped the script on traditional advertising by turning its own customers into the stars of its latest brand campaign, The Power of You. Rather than hiring actors or influencers, 8x8 spotlighted real clients and used AI to enhance and scale their stories across multiple channels. The result was work that felt authentic and relatable, while still carrying the polish of a national campaign.
To bring the idea to life, 8x8 partnered with creative agency Barrett Hofherr and AI production studio 1st Ave. Together, they used generative AI to sharpen production workflows and create flexible campaign assets. Google’s Veo 2 was also used during prototyping, allowing the team to experiment quickly and refine creative concepts before rolling them out at scale.
The payoff was a campaign that blended human voices with AI efficiency. Prospects could see real customers front and center, building trust through genuine experiences, while the brand gained a repeatable way to produce high-quality creative at speed.
Holiday Discoverability Prompt
This week’s prompt is all about helping you get your website holiday-ready for the age of AI search. Instead of chasing broad keywords, it guides you to optimise product titles, descriptions, and on-page content around the way people actually ask questions when shopping for gifts. It also highlights structured data updates that make it easier for AI-powered search to recognise and surface your products.
In short, it’s a hands-on way to make sure your site shows up when shoppers turn to AI for holiday ideas.
You are acting as a senior digital strategist helping me optimise my website for the 2025 holiday season so it is more discoverable in AI-powered search.
Context for you to use:
Website / product page URL(s): [insert link(s)]
Product(s) or category: [insert product(s)]
Target audience: [insert audience, e.g. busy parents, Gen Z shoppers, luxury buyers]
Tone and style: [insert tone, e.g. playful, premium, heartfelt]
Campaign goal: [insert goal, e.g. increase visibility in AI search, boost conversions, reduce cart abandonment]
Examples of current product feed data or ad copy (optional): [insert text]
Your task:
Analyse the provided website/product pages and recommend how I can improve holiday discoverability by:
Rewriting 3 product feed entries (title + description) that are intent-driven, holiday-relevant, and grounded in the actual products. Use long-tail, conversational phrasing that reflects how shoppers search (e.g. “eco-friendly stocking stuffers under $25”).
Limit titles to ≤65 characters and descriptions to ≤2 sentences.
Label each as Informational, Navigational, or Transactional intent.
Suggesting structured data improvements (e.g. Product schema, Offer, Review, FAQ, Availability) and explain why they matter for AI search.
Creating 3 holiday-specific content ideas (gift guides, FAQs, storytelling hooks) written in natural question/answer style to match conversational queries.
Ensuring all recommendations avoid vague buzzwords and highlight specific differentiators (price, features, context, audience relevance).
Output format:
Please return results in three separate tables:
Optimised Product Feed Entries (columns: Product Title | Product Description | Intent Type | Why It Works)
Structured Data Recommendations (columns: Field | Update Needed | Why It Matters)
Holiday Content Ideas (columns: Content Idea | Why It’s AI-Friendly)
Create Viral Hooks with Nano Banana and Veo 3 (AI workflow)
This tutorial breaks down a full workflow for creating viral video hooks that feel cinematic without a studio budget. It shows how to capture frames in Premiere Pro, transform them into characters with Nano Banana, animate those images using V3, and build smooth transitions in Midjourney. The process is finished in 11 Labs, where custom sound effects and unique voices bring the character to life.
Paula’s mom might have just done something there…
