Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: New research shows why AI-driven products sell better when you focus on benefits, not the tech

📈 Killer Marketing Prompt: How to use an AI agent to spot real-time PR opportunities

🎯 AI Use Case Of The Week: : Explore how Levi’s used data-driven AI tools to create a successful, trend-responsive marketing campaign

🌟 Creator Spotlight: Meet Florian Camiade, an AI-driven branding expert. Discover his method for solving problems with ChatGPT using the ‘Tree of Thoughts’ technique.

AI Could Potentially be Undermining Customer Trust in 2025

Should Marketers Stop Using the term “AI-powered”?

Are you a marketing an AI-driven product or service?
You might want to rethink how you position it.

A recent study from Washington State University reveals that mentioning "artificial intelligence" in product descriptions can actually turn potential buyers away.

The research, which surveyed over 1,000 U.S. adults, found that products explicitly labeled as "AI-powered" were consistently less appealing. Why? The term “artificial intelligence” often triggers feelings of uncertainty and lowers emotional trust in the product. This trust gap becomes even more pronounced with high-stakes items like expensive electronics, medical devices, or financial services—categories where reliability and control are paramount.

Interestingly, the study highlighted that this negative reaction wasn’t due to the technology itself but how it was communicated. Products that incorporated AI subtly, focusing instead on tangible benefits and outcomes, performed significantly better. When marketers highlighted what the product could do—such as improving efficiency, accuracy, or personalisation—without explicitly emphasising AI, customers responded more positively.

For marketers and business owners, this insight is a reminder to lead with value rather than technology. Instead of showcasing that your product is “AI-powered,” focus on the practical outcomes it delivers: Does it save time? Reduce errors? Provide a personalized experience? These are the elements that resonate most with consumers and build the emotional trust needed for purchase decisions.

So, before emphasising the "AI" in your next product launch or campaign, consider how it might be perceived by your audience. Framing the message around customer benefits, rather than the underlying technology, could make all the difference in winning their trust—and their business.

🤖 Why Agentic AI Will Soon Make ChatGPT Look Like A Simple Calculator - Why Agentic AI will outpace ChatGPT’s capabilities

🎨 Creative Industry Workers feel job worth and security under threat from AI - Creative professionals voice concerns about their roles being undervalued in the age of AI

🛍️ How AI Agents can enhance customer journeys in retail - Discover how AI Agents are transforming retail by creating personalised shopping experiences

🌍 Digital and wealth gaps have no place in the Intelligent Age. Here's how everyone can benefit from AI - Explore strategies to bridge the AI divide and ensure its benefits are accessible to all

💡 AI CIO - AI's Double-Edged Sword

🎯 The Artificially Intelligent Enterprise - The Hidden Challenge of AI Agents: Institutional Knowledge

CREW AI

Teamwork isn’t just for humans anymore - CrewAI is bringing collaboration to AI agents too! 

CrewAI enables the creation of specialised AI agents that work together to tackle complex tasks. By assigning distinct roles and facilitating seamless communication among agents, it’s revolutionising how businesses automate processes, optimise team efficiency, and solve multi-step challenges.

Whether you’re enhancing customer service workflows, managing dynamic supply chains, or automating intricate data analysis, CrewAI empowers organisations to scale smarter and faster.

Key AI Features

Role-Based Agent Design
Customise agents with specific roles, goals, and tools, enabling them to collaborate effectively within a team.

Autonomous Inter-Agent Delegation
Agents can autonomously delegate tasks among themselves, enhancing efficiency and scalability in complex workflows.

Flexible Task Management
CrewAI allows for dynamic task assignment and reallocation, ensuring adaptability to changing conditions or objectives.

Process-Driven Framework
The framework supports the creation of structured processes, guiding agents through predefined workflows to achieve desired outcomes.

GIVE CREW AI A TRY FOR FREE

FLORIAN CAMIADE - Unlock enhanced problem-solving with ChatGPT

Find Real-Time PR Angles for Your Business Using an AI agent

You are a PR strategist agent. Your task is to identify and summarise real-time opportunities for [Business Name] to gain positive exposure in [Industry/Niche].

For each identified opportunity, provide a focused summary with the following:

Name of Opportunity: A clear and concise title.

Event/Trend Summary: A brief description of the event or trend.

Relevance to Business: Why this opportunity aligns with [Business Name]’s mission or expertise.

Proposed Engagement: Suggested actions for [Business Name] to take advantage of this opportunity (e.g., expert commentary, social initiatives).

Recommended Format: Formats for response, such as press releases, op-eds, or social media posts.

Target Platforms/Outlets: Media channels or platforms most likely to amplify the message.

Keep the summary concise, actionable, and under 200 words. In addition, continuously monitor [Industry/Niche] and send notifications of new opportunities as they emerge, ensuring [Business Name] remains ahead of trends and able to respond in a timely manner.

Example Output

Name: Sustainability Summit 2025

Event/Trend Summary: A global conference focused on showcasing innovations in sustainability across [Industry].

Relevance to Business: Aligns with [Business Name]’s commitment to green technology and eco-friendly practices.

Proposed Engagement: Deliver a keynote on the company’s latest sustainable initiatives and highlight [Business Name]’s contributions to eco-friendly solutions.

Recommended Format: Keynote presentation, accompanied by a press release and live social media coverage.

Target Platforms/Outlets: Industry blogs, sustainability news outlets, and the event’s official media channels.