In this edition, AI Marketing Advantage, your weekly dose of AI-powered marketing insights. At Peripety Labs, we're constantly putting AI strategies to the test, and in this newsletter, you get the benefit of our battle-tested tactics. We know that you are trying to do more with less everyday. In Today’s issue

• AI News

• AI Tool Of The Week

• Marketing Budget Allocation Mega Prompt

• Data Quality Assessment Cheat Sheet

Is Spotify’s AI Wrapped a Hit or Miss?

Spotify Wrapped 2024 brought an AI-driven twist to its beloved annual recap. For the first time, Spotify introduced personalised, AI-generated podcasts using Google’s NotebookLM technology. These audio recaps analysed listening habits, top tracks, and mood patterns, offering users a narrated reflection of their music journey. It’s an ambitious step that pushes Spotify’s personalisation to new territory.

The reception, however, has been mixed. Many users were intrigued by the feature’s potential, but others criticised the robotic tone of the AI-generated podcasts, finding them less engaging than expected. This highlights the challenges of integrating AI into experiences that rely on emotional and personal connection.

Despite the mixed reviews, Wrapped continues to innovate. Beyond the AI podcasts, Spotify expanded its insights, focusing on mood-driven playlists, showcasing hidden gems among user’s favourite artists, and delving into more nuanced listening trends. The feature has not only enhanced the depth of insights but also further solidified Wrapped as a cultural moment.

This year’s Wrapped also reflects Spotify’s broader goals. By using AI to deepen engagement, Spotify aims to stay ahead in the competitive music streaming market while redefining how data-driven personalisation can enhance user experiences. While there’s room for refinement, Wrapped 2024 shows that Spotify isn’t just about music - it’s about leading the evolution of how people connect with it.

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OpenAI CEO: AI 'Superintelligence' Impact Will Be More Intense Than Expected

Introducing ChatGPT Pro

Key leaders behind Google’s viral NotebookLM are leaving to create their own startup

Want just the most interesting AI News? Then subscribe to the AI Tangle and get your AI news curated just for you twice a week.

ANYWORD

ANYWORD is an advanced AI-powered copywriting platform designed to help marketers and businesses create high-performing, data-driven content. By leveraging natural language processing and predictive analytics, Anyword enables users to craft compelling copy tailored to their target audience and objectives.

Here are some of its key features:

• Predictive Performance Scoring: Anyword evaluates the effectiveness of your copy with performance scores, offering insights to refine and improve content for maximum engagement.

• Audience Personalisation: The platform enables customisation of messages based on demographics, personas, or behaviour, ensuring relevance and resonance with your target audience.

• Multichannel Content Creation: Generate optimised copy for ads, landing pages, social media, emails, and other channels, streamlining the content creation process.

• Customisable Tone and Style: Maintain brand consistency by adjusting the tone and style of content to match your unique voice.

• Real-Time Suggestions: Receive AI-driven recommendations to enhance clarity, creativity, and effectiveness while drafting content.

• Data-Driven Insights: Anyword uses historical data and AI analytics to guide content strategies and improve campaign outcomes.

NASA FASHION COLLABS CONCEPT

Introducing Guidde’s new Desktop Capture!

Guidde is no longer stuck in your browser - now you can use it to record anything on your computer!

Creating how-to documentation has never been easier.

With Guidde's AI Desktop Capture, you can:

• Capture software apps like Excel, Tableau, SAP, and more.

• Sync recordings automatically for easy editing and sharing.

• Seamlessly tackle even the most complex processes.

• Expand your Guidde library with more use cases.

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MARKETING BUDGET ALLOCATION PLAN

You are a marketing strategist tasked with creating a detailed budget allocation plan for <brand name>'s <specific marketing initiative or overall campaign>. The total budget is <insert budget amount>. Your goal is to effectively distribute resources across marketing channels and activities to achieve <specific objectives, e.g., lead generation, brand awareness, or sales growth>.

Please outline a comprehensive strategy covering the following areas:

Budget Allocation Framework:

• Develop a framework for dividing the total budget into major categories such as paid advertising, content creation, social media, influencer partnerships, and events.

• Recommend percentage allocations for each category based on industry benchmarks and campaign goals.

Channel Distribution:

• Propose specific budget splits within channels (e.g., Google Ads vs. Facebook Ads or short-form video vs. long-form content).

• Include a rationale for prioritising certain platforms or formats based on the target audience and campaign objectives.

Testing and Scaling:

• Allocate a portion of the budget for testing new strategies or platforms and suggest criteria for scaling successful tactics.

• Include recommendations for monitoring performance during the campaign to dynamically reallocate funds.

Contingency Reserve:

• Designate a percentage of the total budget as a contingency reserve to capitalize on unexpected opportunities or address underperformance in certain areas.

Measurement and ROI Optimisation:

• Recommend metrics and tools to track the ROI of each budget category, such as CPA, ROAS, and engagement rates.

• Propose a timeline for budget reviews and adjustments based on ongoing performance data.

This budgeting plan should ensure <brand name> maximises its total budget by aligning spend with high-impact activities, audience preferences, and measurable goals.

Learn What Fortune 500 Marketers Know

• Marketing strategies from industry leaders like the NBA, Liquid Death & Oatly.

• Behind-the-scenes stories of campaigns that crushed it.

• Actionable tips to boost your results today.

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This premier event brings together the minds behind AI innovation, including technologists, thought leaders, and business users shaping the future.

Hosted by Mark Hinkle, Publisher of The Artificially Intelligent Enterprise Network, and Todd Lewis, founder of All Things Open, this conference is an extension of the highly regarded technical events ATO and the RDU AI Meetup Group.

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• Network with AI innovators and experts from the dynamic Research Triangle Park community and beyond.

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March 17: Workshop Day

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• Three tracks: AI Builders, AI Engineers, AI Users

• Sessions: 15- and 45-minute formats

• General Admission Conference Ticket Pricing

• Black Friday/Cyber Monday Sale: $99 (Full-Price $299)

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KROGER’S HEARTWARMING HOLIDAY SPOT SHOWS HOW FOOD BRINGS PEOPLE TOGETHER