Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Feeling lost in the AI boom? Discover how to test smarter and find the tools that actually work with AI Playgrounds

📈 Killer Marketing Prompt: Generate audience-specific lead magnets in minutes

🎯 ChatGPT Play Of The Week: Define smarter lead qualification criteria with ChatGPT to streamline your sales process and focus on high-value prospects

🌟 Creator Spotlight: Meet Ricky Waters, a visionary business consultant merging sharp market insights with cutting-edge AI solutions.

Struggling to Find AI Tools That Work For You?

Marketers Can Try AI Before They Buy With AI Playgrounds

The AI boom is real, and with it comes an overwhelming number of tools promising to transform how businesses work. From automating workflows to crafting personalised marketing campaigns, the potential is huge - but figuring out which tools are actually worth adopting is a different story. Too often, teams get stuck trialing endless platforms, only to end up wasting time on solutions that don’t deliver real results.

So how do you separate the hype from the tools that genuinely add value? That’s where AI Playgrounds come in. Think of them as virtual test labs where you can explore different AI tools, experiment without long-term commitment, and find what actually works for your business. Whether you’re refining ad targeting, automating repetitive tasks, or testing new content strategies, these platforms help marketers and business leaders focus on results, before investing serious time and resources.

Here are a few platforms to get you started:

OpenAI Playground – Perfect for experimenting with GPT models for content creation and chatbots.

NVIDIA AI Playground – Great for visual AI, image generation, and data analysis.

AI21 Labs Playground – Ideal for advanced language tasks like summarisation and text generation.

Hugging Face Spaces – A diverse platform with community-driven AI models for various use cases.

AI Playgrounds let you test smarter, not harder—giving your team the clarity to pick the tools that actually move the needle. In a world where new AI solutions pop up daily, those who take a thoughtful, hands-on approach will gain the edge, turning AI from a buzzword into a real driver of business growth.

🛍️ New tools to help retailers build gen AI search & Agents - Google Cloud introduces AI-driven tools to improve search and customer service for retailers.

💡 Using AI Daily - Practical Takeaways from an AI Masterclass - A practical guide on how to integrate AI into daily work routines for better productivity.

⚖️ Copyright concerns create need for a fair alternative in AI Sector - Rising copyright issues in AI spark calls for better frameworks to balance innovation and fairness.

🧑‍💻 AI Avatars’ Impact on User Experience in Digital Marketing - Discover how AI avatars can enhance personalisation, streamline engagement, and create more dynamic user experiences.

SUNO AI

SUNO AI is an AI-driven music generation platform that creates complete songs, including lyrics and vocals, from simple text prompts. Whether you’re producing soundtracks for social media, ad creatives, or games, it offers a fast and innovative way to generate high-quality, custom tracks. Its ease of use and growing recognition make it a go-to tool for marketers, content creators, and game developers looking to add unique audio to their projects effortlessly.

Key AI Features

Text-to-Music with Vocals
Generates full tracks with vocals and instrumentals by interpreting text prompts, enabling quick creation of original songs.

Genre & Mood Customisation
Allows users to specify genres, moods, and vocal styles, tailoring compositions to fit various content needs.

High-Quality Audio Output
Produces radio-quality music, making it suitable for professional use in marketing, social media, and advertising campaigns.

RICKY WATERS - How to Set preferences, Choose a track, customise, and download your unique soundtrack from SUNO AI

Create Lead Magnets That Convert

You are a content strategist tasked with designing a high-converting lead magnet for [Business Name]. Your goal is to create a valuable resource that resonates with [Target Audience] and encourages them to provide their contact information, fostering future engagement.

Start by identifying the target audience’s primary pain points, goals, and preferences related to [Industry/Product]. Specify the type of lead magnet (e.g., ebook, checklist, video tutorial) that aligns best with their needs and interests.

Draft the structure of the lead magnet, ensuring it provides actionable insights, clear steps, or unique value. For example:

Introduction: Outline the problem and what the lead magnet will solve.
Main Content: Break down solutions, tips, or strategies into digestible sections.
Call-to-Action: Highlight how the reader can take the next step with [Business Name].
Suggest visually engaging elements (e.g., infographics, diagrams) and a consistent tone that reflects [Brand’s Voice]. Ensure that the content not only solves a specific problem but also positions [Business Name] as an industry authority.

Finally, provide guidance on crafting the landing page for the lead magnet, optimizing for conversions with compelling headlines, benefit-driven copy, and a clear CTA (e.g., “Download Now”).

Define Your Lead Qualification Criteria

Step 1: Provide Context for Target Lead Generation

Begin by offering ChatGPT detailed information about your target audience and business. This helps ensure ChatGPT can generate relevant lead lists.

Sample Prompt for ChatGPT:

"You are a lead generation strategist for [Business Name]. 

Our target audience includes [Job Titles], in [Industry], 
located in [Regions]. They typically work in companies with [Size, e.g., 50-500 employees]. 

Generate a list of outreach-ready leads with relevant messaging tailored to each segment"

Ensure that your inputs cover key factors like:

• Industry niches

• Job roles or decision-makers

• Pain points of your target audience

Step 2: Generate Outreach Messaging

Use ChatGPT to create personalised first-touch outreach messages tailored to each lead.

Sample Prompt for ChatGPT:

Create short, authentic outreach messages targeting [Lead Type, e.g., CMOs in SaaS]. The tone should be [Professional/Casual/Friendly], and the goal is to secure a [call/demo/meeting]. Include relevant pain points and a clear call-to-action.

ChatGPT will provide several message variations to A/B test for effectiveness.

Step 3: Track Lead Engagement and Feedback

After sending the initial outreach messages, keep a record of lead engagement and responses.

1. Use Google Sheets to track:

   • Lead Name

   • Outreach Date

   • Response Status (e.g., Interested, No Response, Declined)

   • Notes on the interaction

2. Create a follow-up strategy using ChatGPT.

   
   Sample Prompt:

"Based on this lead engagement data [Insert Data], suggest follow-up messaging for those who showed interest but didn’t convert."

Step 4: Automate Follow-Ups and Task Reminders

Use ChatGPT to generate follow-up sequences and automate reminders for your sales or marketing team.

Sample Prompt for ChatGPT:

"Generate a 3-part follow-up sequence targeting leads who didn’t respond to the first outreach. Ensure the tone remains professional and the follow-ups escalate urgency without being pushy."

Store these sequences in your CRM or Google Sheets for easy implementation.

Step 5: Refine Targeting Criteria Based on Performance

Review the performance of your lead generation efforts weekly and update your targeting criteria.

What to Do:

• Identify which segments yielded the highest engagement.

• Ask ChatGPT to refine your lead generation approach.

  
  Sample Prompt:

"Here’s the engagement data from last week’s lead generation efforts [Insert Data]. Suggest how we can improve targeting to increase response rates."

Step 6: Record and Analyse Returning Leads

To refine future targeting and improve lead qualification, track leads that return or express renewed interest.

1. Create a Lead Feedback Sheet:
   Use Google Sheets to maintain a record of leads that came back, including:

   • Lead Name

   • Company

   • Reason for Returning

   • Outcome (e.g., converted, scheduled demo, requested more info)

2. Prompt ChatGPT to Analyse Patterns:
   Use ChatGPT to analyse the data and suggest improvements to targeting criteria or follow-up strategies.

Sample Prompt for Analysis:

"Here’s a list of returning leads with outcomes: [Insert Table]. Identify common characteristics of these leads and recommend updates to our lead qualification criteria to improve future targeting."

Started From The Prompt Now We’re Here ✨