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- 🎯 The Age of Forgetful AI Is Coming To An End
🎯 The Age of Forgetful AI Is Coming To An End
ChatGPT’s New Memory Feature Explained
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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: ChatGPT just learned how to remember stuff — and it’s about to totally change how marketers work with AI.
🎥 AI YouTube Resource Of The Week: A crash course on why the old way of doing object detection was slow, clunky, and expensive, and how LVLMs are making it way easier by letting you just ask the AI to find what you’re looking for.
🎯 AI Use Case Of The Week: Kraft Heinz is using AI to create campaign-ready images and video in a single day — showing how big brands are using AI to move way faster, not just cheaper.
🌟 Creator Spotlight: Bhavishya Pandit On how LVLMs let AI find, label, and localise objects in images
The Age of Forgetful AI Is Coming To An End
ChatGPT’s New Memory Feature Explained
OpenAI just dropped a small update to ChatGPT — but it points to a much bigger future for how we’ll all be working with AI.
Basically, ChatGPT can now remember stuff from your past chats and use that knowledge in new conversations. Sounds simple, but this changes everything about how we’ll interact with AI day-to-day.
Up until now, most of us have been treating ChatGPT like a goldfish. Every new chat? Total blank slate. Want it to sound like you? Teach it every single time. Want it to know your brand voice, your products, your workflows? Start from scratch, over and over.
That dynamic is about to go away.
This new update means ChatGPT is slowly becoming less of a search engine with good manners — and more like an actual assistant who knows you. It can remember details like your tone of voice, how you like things formatted, or even that you hate the word “synergy” (same). And OpenAI says you’ll eventually be able to customise and edit that memory, which is key.
For marketers, this is a big deal. It moves us closer to a world where AI isn’t just a tool you use — it’s part of your team. Imagine briefing your AI once on your brand guidelines, your customer personas, your offers — and having it remember that across projects, campaigns, and channels. No more uploading the same docs 50 times a week. No more copy-pasting your tone of voice into every new chat.
Of course, this is still early days. Right now, the memory feature is rolling out slowly and can be toggled on or off. But long term? This is how AI becomes yours. Less one-size-fits-all chatbot, more personalised creative partner.
It’s easy to see how the next wave of marketing teams will treat AI the way you treat a good intern: train it once, and let it grow with you.
🔥 Google Cloud touts new AI tools to simplify marketing, customer experience - Take a look at Google Cloud’s new AI tools that help brands create content faster & personalise customer journeys
😬 80% of CMOs concerned about ‘AI skills gap’ - 80% of CMOs say their teams lack the AI skills needed to compete — and it’s quickly becoming one of marketing’s biggest talent gaps.
🎵 YouTube Launches Free AI Music-Making Tool for Creators - YouTube’s new free AI tool lets creators generate custom background music for videos — no music skills (or copyright headaches) required.
🤖 Big Four Bet on AI Agents That Can Do All the Work and 'Liberate' Staff - Deloitte and EY are betting big on “agentic AI” — autonomous digital workers designed to handle real tasks and free up human teams.
BHAVISHYA PANDIT - Ever wish you could just tell AI what to look for in an image — and have it instantly point it out? That’s exactly what LVLMs can do.
In this post, Bhavishya breaks down how LVLMs (Large Vision-Language Models) are making object detection way smarter. Instead of relying on slow, manual tagging like the old days, LVLMs let you just ask the AI to find what you’re looking for — and they’ll highlight it right in the image. He covers how they work, why this approach matters, what the tradeoffs are, and where this tech is already showing up in the real world.
Super smart breakdown — worth a scroll if you want to stay ahead of where AI is going next.
Generate a High-Converting Landing Page Using the Hero’s Journey
Most landing pages talk at the customer. The best ones tell a story about the customer.
This prompt helps you turn your landing page into a story where your audience is the hero, your product is the guide, and the call-to-action feels like the obvious next step.
Prompt:
"Act as a world-class conversion copywriter. Write a landing page using the Hero’s Journey structure. The goal is to turn my target audience into the hero of their own story — and position my product or service as the guide that helps them succeed.
Here’s everything you need to know about my business:
Website (for context + style reference): [INSERT URL]
What I sell: [INSERT PRODUCT OR SERVICE]
Who I sell to: [INSERT TARGET AUDIENCE]
The problem they face: [INSERT COMMON STRUGGLE]
The transformation I help them achieve: [INSERT DESIRED OUTCOME]
My brand tone of voice: [INSERT — e.g. friendly, bold, witty]
My call-to-action: [INSERT CTA — e.g. “Start your free trial”]
Structure the landing page like this:
Headline that speaks to the customer’s pain point
Story-led intro showing you understand their struggle
Introduce my product/service as the trusted guide
Explain how it works in 2-3 simple steps
Paint the transformation they’ll experience
Build trust with proof, testimonials, or credibility
End with a clear, motivating call-to-action"
A super practical look at how Google’s LVLM can spot objects, write captions, and read text from images — all from a simple prompt
8 Weeks of Creative Work? Kraft Heinz Does It in Just 8 Hours
The Overview
Kraft Heinz has been using Google’s generative AI tools to completely speed up how they create marketing campaigns.
By tapping into Google’s Imagen (for images) and Veo (for video) models through Vertex AI, they’ve cut their production time from 8 weeks to just 8 hours.
Instead of waiting weeks for polished creative, their teams can now generate high-quality images and video in a day — giving them way more freedom to test ideas, move faster, and stay reactive.
The Implementation
Imagen: AI-generated visuals that can be quickly created, edited, and adapted for different markets and campaigns.
Veo: AI-powered video generation that helps bring ideas to life faster — ideal for concepting, social content, or quick creative tests.
VidMob: AI-driven creative analytics helping Kraft Heinz understand what visuals, messaging, or formats are driving real performance.
KraftGPT: Their own internal AI tool giving employees instant access to real-time data — from sales insights to supply chain trends — so they can make faster, smarter decisions across the business.
Well, Damn…
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