Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: The simple fixes that stop your marketing from sounding robotic.
🔧 AI Tool Of The Week: Salesforce’s new AI agents don’t just suggest campaigns, they run them.
🌟 Creator Spotlight: Edward Morris shares smarter prompts + sharper editing for AI content with a pulse.
💬 Killer Marketing Prompt Of The Week: Turn product launches and campaign goals into a ready-to-go 3-month content calendar.
🎥 YouTube Resource Of The Week: Take a look at Google’s new & free AI Mode
The AI Ick Is Everywhere. Here’s How to Avoid It
Make Your Content Feel Alive Again
You know that weird feeling you get when you’re reading something online and it just feels… off? Like it’s technically fine, but kind of flat. A bit like it was written by a robot who was told 20 times to make it sound “more human.” That’s the “AI ick,” and you can spot it in scrolls of LinkedIn posts and marketing emails these days.
The good news is it’s not hard to sidestep, and small adjustments can go a long way.
One of the easiest ways to dodge the AI ick is remembering that people connect with emotion way more than precision. AI is great at tidy summaries, but tidy doesn’t move anyone. What resonates more is the messy human details: a quick story, a touch of humour, or even a slightly contrarian take. That’s the stuff that makes content feel alive and gets people to actually trust the voice behind it.
The problem usually isn’t the AI, it’s how it gets used. Instead of asking for a finished piece and pasting it straight in, use it for the grunt work. Get it to spit out a draft or a few angles, then jump in and reshape it. Switch up the sentence flow, drop in idioms or slang, add a timely reference. That’s the editing work that makes it sound alive. Predictable rhythm and copy-paste phrasing are the dead giveaways that something was written by a machine.
Design makes the gap even more obvious. AI can spit out endless layouts and colour palettes, but it doesn’t understand taste. Font choices, pacing in how visuals flow, and even subtle details like spacing or colour grading are still things that AI struggles to get right. They’re what separate amateur-looking content from brand work that feels intentional. That’s where marketers get to lean on their instincts and make judgment calls AI cannot. That kind of creative eye is still something uniquely human.
The risk here isn’t just occasional flat copy or generic design, it’s audience fatigue. Flooding feeds with AI-generated content will quickly turn people numb, which is the last thing any brand or business wants.
Some teams are now testing pieces with smaller groups before scaling them, or even running their own copy through AI-detection tools to make sure it still passes the sniff test.
It’s about the perspective, the personality, and the cultural fingerprints that only come from people. AI can get you moving faster, but it’s the lived experience in the words that makes anyone want to stop and read.
🎸 Marketers urged to embrace power trio to make AI rock - Dentsu’s CMO study backs creativity, empathy and cultural IQ as the edge, with 71% chasing algorithm wins while 79% fear a sea of sameness.
🕶️ Meta unveils its AI glasses play and Fiverr lays off 30% of staff - Meta’s Connect lineup includes three Ray-Ban/Oakley models and a $799 display pair landing in the US on Sept 30, while Fiverr trims 30% of roles.
🧑💼 Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover - CMOs are morphing into operators as roles split or merge with comms, AI accelerates in-housing plans, and Sorrell touts “agencies to agents” with 65% of tasks automatable.
🧵 Reddit Is Becoming a Key Consideration for Marketers - AI assistants and Google’s data deal are pumping traffic to Reddit, making it a prime GEO surface for product discovery and expert answers.
🎯 The Artificially Intelligent Enterprise - Do LLMs Care About Emojis?
💡 AI CIO - When AI Runs at Enterprise Scale
📻 AI Confidential Podcast - Days to Seconds: Harnessing Confidential AI Agents
How to Scale Fast with AI, Battle Stories from the Trenches
87% of executives say their AI projects stall in “pilot purgatory” while competitors race ahead. In this 40-minute online workshop, hosted by Mark Hinkle with guest speaker DeShon Clark, you’ll get real-world strategies for breaking out of AI theater and turning pilots into impact.
📅 Wednesday, October 8
⏰ 5:30–6:30 PM BST
Running Campaigns With Salesforce Agentic AI
Salesforce is pushing past copilots with its new Agentic AI inside Marketing Cloud Next. Instead of just assisting, these autonomous agents can actually run marketing campaigns end-to-end. They spin up creative, launch ads, reallocate budgets, personalise landing pages, and even handle two-way customer chats, all while marketers focus on strategy and ideas.
Why It’s Gaining Traction
Teams are under pressure to do more with fewer resources, and manual campaign management eats time. Agentic AI reframes AI not as a helper, but as “digital labor”. Always-on agents that execute tasks in the background. Salesforce is betting this approach will become the new baseline for marketing automation, where AI doesn’t just suggest but actually acts.
Key AI Features
Autonomous campaign execution: Agents launch, monitor, and optimise campaigns across paid, email, and web.
Budget optimisation: AI dynamically reallocates spend to the best-performing channels in real time.
Personalised experiences at scale: Landing pages, email journeys, and loyalty programs adapt based on customer data.
Conversational AI: Agents can engage customers directly with personalised two-way conversations.
Seamless integration: Natively tied into Salesforce’s CRM and data stack, making execution smoother for existing users.
Continuous learning: Agents refine targeting and creative based on outcomes, not just preset rules.
EDWARD MORRIS - Learn how better prompts and sharper editing turn dull, robotic AI posts into content that actually sounds human and wins engagement.
AI-Powered Editorial Calendar Generator
This prompt takes the guesswork out of planning by turning your real business inputs like launches, seasonal dates, campaign goals, audience details - into a structured editorial calendar. Instead of churning out a generic list of content ideas, it maps topics, formats, and distribution channels directly to what matters most for your brand.
It’s best used when you’re kicking off a new quarter, planning around a product launch, or trying to align marketing activity with sales and events. By feeding in the right context (audience, tone of voice, resources, constraints), you’ll get a practical, ready-to-execute calendar that’s far more relevant than anything you’d brainstorm in a vacuum.
Prompt:
You are acting as a content strategist for [brand name]. Your role is to create a 3-month content calendar that aligns with the company’s goals, product launches, and brand voice.
Here are the key details:
Business type: [industry, niche, B2B/B2C]
Target audience: [ideal customer profile, demographics, psychographics]
Primary goals: [e.g. drive awareness, generate leads, increase retention, grow community]
Product/service launches or campaigns during this period: [list dates + products/events]
Key seasonal or industry dates to include: [holidays, conferences, awareness days]
Preferred content formats: [blog posts, LinkedIn, X/Twitter threads, short videos, webinars, podcasts, newsletters]
Distribution channels: [owned channels, social platforms, paid ads, communities]
Brand voice/tone of voice: [e.g. bold, playful, authoritative, empathetic]
Resources/constraints: [e.g. limited design team, strong video capabilities, weekly publishing capacity]
Competitor examples to avoid or differentiate from: [links or descriptions]
Output requirements:
A draft content calendar in table format with dates, content topics, format, channel, and goal for each piece.
Ensure each entry is specific, actionable, and tied to the product launches, seasonal moments, or campaign goals.
Include a one-line rationale for why each piece is valuable for the audience.
Highlight 2–3 content series ideas (recurring themes) that build consistency across the calendar.Take a look at Google’s new & free AI Mode
Upload PDFs or images and get instant answers, point your phone for live explanations, and use Canvas to spin up editable plans that follow you across sessions. It’s built into Chrome and Search with real-time web data, plus the video flags what this means for SEO and how to structure content to get featured.
Still safe…for now…
