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Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: Why You don’t need the newest model—You need the right fit.
🎥 YouTube Resource Of The Week: How to sell AI: fix expensive, annoying problems first.
🎯 One Quick AI Hack: How to instantly level up your email tone, structure, and speed.
🌟 Creator Spotlight: Chris Donnelly shares a cheat sheet on how to leverage AI to dominate on LinkedIn
The AI Tools Worth Sticking With
How To Keep Your Stack Focused & Useful
It’s easy to get distracted by the headlines. New models, new scores, new breakthroughs. But for most teams, the tools that make the biggest difference aren’t the ones topping industry benchmarks. They’re the ones that quietly plug into your existing workflows and just…work.
In this phase of AI adoption, the smartest move isn’t chasing whatever’s newest. It’s getting clear on what problems you actually need to solve, and finding tools that fit cleanly into how your team already operates.
Whether it’s speeding up content production, refining customer segmentation, or streamlining internal onboarding, the goal isn’t to be on the cutting edge. It’s to get real, repeatable value.
It’s always good to be tapped into new AI advancements. But the tool that’s going to work best for you in the long run might already be out there - and you could be using it for the next five years, simply because it's convenient.
Sure, something flashier might come along that solves the same problem in a more advanced way. But is it going to confuse your team? Is the idea nice, but the implementation complex? Sometimes sticking to what you know works isn’t just the safe option - it’s the smartest.
As marketers, it’s easy to be dazzled by the top-line capabilities of a model. But we should be looking deeper at integration, at feedback loops, at how AI actually fits into our day-to-day.
A half-baked chatbot that sounds impressive but frustrates your users doesn’t help anyone. A smaller tool that quietly handles onboarding questions, gets new hires up to speed, and saves your team time every week? That’s impact.
Pick tools that serve your goals, not tools that demand you reshape your workflows just to use them. The best AI isn’t necessarily the most advanced, it’s the one your team will actually use, refine, and benefit from over time.
Benchmarks might look good on paper, but value lives in execution. That’s where the real AI advantage is being built.
🧠 A practical approach to creative content and AI training - Google shares how it’s balancing creator rights with the need to train AI responsibly.
🧍♂️ This is the difference between how humans and AI ‘think’ - A clear breakdown of where human reasoning ends and machine logic begins.
📱 Guide for Using ChatGPT for Social Media Marketing - A quick, practical guide to using ChatGPT to plan, write, and optimise your social content.
🚨 It's time to start preparing for AGI, Google says - DeepMind is calling for serious planning around the risks of artificial general intelligence.
🎯 The Artificially Intelligent Enterprise - Vibe Coding
Compare AI Chatbots Side by Side with ChatHub
Navigating the rapidly evolving landscape of AI chatbots can be overwhelming, with new models emerging regularly. ChatHub simplifies this by allowing you to interact with multiple AI chatbots simultaneously, providing a streamlined way to compare responses and capabilities.
ChatHub integrates various AI models, including GPT-4o, Claude 3.5, and Gemini 2.0, into a single interface. This enables you to assess and utilize different chatbots without switching platforms, enhancing efficiency and decision-making.
Why It Stood Out
For marketers seeking to leverage AI for customer engagement, content creation, or support, ChatHub offers a unified platform to evaluate and employ the most suitable chatbot for specific needs. Its side-by-side comparison feature is particularly beneficial for identifying which AI model aligns best with your objectives.
Standout Features:
Multi-Chatbot Interaction: Engage with multiple AI chatbots in a single session, facilitating direct comparisons.
Web Access: Enhance chatbot responses with real-time internet information for up-to-date interactions.
Document Upload: Upload documents to interact with and extract information directly from your files.
Prompt Library: Manage and utilize custom prompts, streamlining your interactions with various AI models.
Rich Text Support: Experience improved readability with markdown rendering and code syntax highlighting.
Chat History: Automatically save and search your conversation history for easy reference.
Chrome Extension: Access ChatHub seamlessly while browsing to interact with AI models on the fly.
Pricing
ChatHub offers a free tier with basic features, allowing users to explore the platform. For enhanced capabilities, premium plans are available:
ChatHub Unlimited: Priced at $24.99 per month (billed annually), this plan includes unlimited access to both basic and advanced AI models, unlimited document uploads, 1,000 image generations per month, and additional premium features.
ChatHub Pro+: At $14.99 per month (billed annually), this plan offers substantial access to AI models, document uploads, image generations, and premium functionalities suitable for professional use.
CHRIS DONNELLY - A cheat sheet full of tricks on how to leverage AI to dominate on LinkedIn
Use This Prompt to Turn Users into Ambassadors
If you're running marketing, growth, or a product-led brand, you know the challenge - every new customer takes time, budget, and creative energy to acquire. But what if every new user helped bring in the next?
That’s the magic of a growth loop. It’s not a campaign. It’s a self-sustaining system, where one action leads to another, and your growth starts to build on itself.
This week’s prompt gives you a framework to generate 10–15 high-leverage, low-friction growth loop ideas tailored to your business, audience, and channels. Whether you’re looking to drive referrals, amplify UGC, or turn engagement into acquisition, this one’s built to unlock compounding momentum.
Prompt:
You are a growth strategist focused on building self-reinforcing marketing loops. Your goal is to help me brainstorm a wide range of repeatable growth loop ideas that drive compounding results over time.
Based on the info below, generate 10–15 distinct growth loop concepts that are practical, scalable, and aligned with how my users behave and share:
Business/Product Overview: [insert description]
Target Audience: [insert core audience details]
Main Goal: [e.g. signups, referrals, UGC, email list growth]
Core Channels: [e.g. TikTok, LinkedIn, newsletter, product invites]
For each growth loop, include:
Trigger: What kicks the loop off
User Action: What the user does
Value Exchange: What the user gets (and/or what others get)
Growth Effect: How this action brings in more users, data, or content
Kickoff Idea: One tactical way to start this loop
All loops should be realistic, low-friction, and designed to scale over time—not one-off campaigns or gimmicks. Prioritize loops that build momentum organically and align with real user behaviour.The best AI automations, based on real-world results
Use Google Gemini to Instantly Draft Emails in Gmail
1. Open Gmail and start composing a new message.
2. In the compose window, look for the “Help me write” button at the bottom.
3. Click the button to activate Gemini AI (Google's writing assistant).
4. Enter a prompt or select a suggested one to generate an email draft.
5. Edit or regenerate as needed, then send!
Vibe-ing is not for everyone 😬
