Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:
🚨 AI Top Story: The ad industry’s building a common language for AI. Here’s what that means for your campaigns and data strategy.
🌟 AI Tool Of The Week: Discover the AI chat tool giving solo marketers enterprise-level support without the enterprise price tag.
🎯 Killer Marketing Prompt: Learn how to turn ChatGPT Atlas into your personal networking assistant - liking, commenting, and connecting on LinkedIn while you work.
🎥 AI YouTube Resource Of The Week: See how ChatGPT Atlas actually works, from setup to full agentic browsing - including live examples of it performing real online tasks.
Inside the new standard for AI-native advertising
How AdCP Could Change Cross-Platform Campaigns
AI agents are starting to play a bigger role in advertising, and the industry just took a concrete step to make sure those systems can work together. In mid-October, a group of ad-tech companies including Yahoo, PubMatic, Scope3, Swivel, and Triton Digital launched the Ad Context Protocol, or AdCP. It’s an open-source framework designed to help AI systems understand what an ad is meant to do - what it’s promoting, who it’s targeting, and what guardrails it needs to follow. The goal is to build a shared data language so that autonomous systems across platforms can exchange information about ad context without constant human translation.
That might sound like plumbing, but it’s a glimpse of where marketing operations are heading. Right now, every platform defines ad attributes differently, which limits how far automation can go. As AI tools start handling creative generation, placement, and optimization, that inconsistency becomes a real constraint. AdCP aims to fix it by standardizing how machines interpret campaign context and creative data. If it works, it could form the backbone of a marketing ecosystem where AI systems collaborate directly—buying, testing, and optimising campaigns in near real time.
For marketers, it’s a reminder that your data setup matters more than ever. The more structured and labeled your assets are, the easier it’ll be for AI systems to understand your brand and make smart decisions on its behalf. That means tightening metadata, cleaning product feeds, and making sure your creative assets and audience definitions aren’t living in chaos. This isn’t about writing better prompts, it’s about building better foundations.
The Ad Context Protocol is still new, and no one knows exactly how fast it’ll catch on. What’s clear is that ad automation is moving toward systems that can plan and execute with less human micromanagement.
🌐 OpenAI’s AI-powered browser, ChatGPT Atlas, is here - OpenAI’s new Atlas browser moves beyond search — it reads, reasons, and acts across the web, giving marketers a glimpse of how AI could soon reshape discovery and online behaviour.
💻 Google launches Skills platform for learning AI, data analytics, and security skills online - Google just made it easier to upskill your team - a free way to build AI literacy and future-proof your marketing stack.
🤝 ‘Cautious but creative’: B2B marketers on how AI is impacting agency relationships - B2B marketers are rethinking how they work with agencies, shifting from outsourcing execution to co-building AI-driven strategy together.
🎬 OpenAI Addresses Deepfake Concerns Raised by Bryan Cranston and SAG-AFTRA - OpenAI’s new guardrails for AI-generated voices show where brand safety and creative freedom collide. A must-read for anyone managing synthetic media risks.
🎯 The Artificially Intelligent Enterprise - Using AI Agents to Create Research and Export to Productivity Suites
☕ AI Tangle - Blackwell in The US, Adobe AI Foundry & OpenEvidence's $200M Round
💡 AI CIO - AI Is Boardroom Business
📻 AI Confidential Podcast - Navigating AI Evaluation and Observability with Atin Sanyal
Tidio: Turn Conversations Into Conversions
Tidio is an AI-powered live chat and customer service platform built for small businesses and solo marketers who want faster, smarter customer interactions without needing a full support team. It combines human chat with automation - handling common questions, qualifying leads, and keeping conversations moving even when you’re offline. Unlike enterprise tools, Tidio is built to be simple, affordable, and instantly useful out of the box.
At its core is Lyro, Tidio’s conversational AI that learns from your site content, FAQs, and chat history. Once trained, it can reply naturally to visitors, capture emails, and route complex requests to a human when needed. For marketers, that means no more lost leads during off-hours or manual sorting through repetitive questions.
Why It’s Gaining Traction
Tidio sits right at the sweet spot between customer support and marketing automation. Most small teams don’t have the resources for complex CRMs or dedicated service desks, but they still need quick responses and data on customer intent. With Tidio, those interactions become lead-generation moments - every chat is tracked, scored, and can sync with tools like HubSpot, Shopify, or Mailchimp.
The appeal is its flexibility. You can set it up as a 24/7 chatbot, a real-time sales assistant, or a hybrid model that blends automation with personal touch. For eCommerce stores, it can recover abandoned carts and send product recommendations mid-conversation. For service-based businesses, it helps prequalify leads so your team can focus on high-value conversations.
Key Features
Smart chatbots: Build and customise AI-driven chat flows without coding.
Lyro AI assistant: Responds to customer questions automatically using your own data.
Live chat dashboard: Manage all website, Messenger, and email conversations in one place.
Integrations: Works with major platforms including Shopify, HubSpot, Mailchimp, and WordPress.
Cart recovery automation: Re-engage visitors who abandon checkouts in real time.
Analytics dashboard: Track chat performance, leads, and customer satisfaction scores.
Multi-language support: Serve global audiences without building separate flows.
Affordable pricing: Free plan available; paid tiers start around $25/month.
Use ChatGPT Atlas to Network on LinkedIn Autonomously
This week’s Killer Marketing Prompt is designed to run directly inside ChatGPT Atlas using Agentic Mode, where the AI can actually browse and interact on your behalf. It’ll search for top creators in your industry, bookmark their profiles, and engage with their latest posts - liking and commenting in real time to help you stay visible and active in your space.
If you’re testing it for the first time, start small. Try running it with one or two creators before scaling, just to make sure everything works smoothly and avoids any mishaps.
You are my AI social engagement assistant working inside ChatGPT Atlas.
Activate Agentic Mode so you can browse, click, and interact on live pages.
Go to [LinkedIn / X / another platform].
Identify the top 10 creators in [insert your industry, e.g., “AI marketing”] based on recent engagement and relevance.
Visit each creator’s most recent post.
On each post:
• Like it.
• Leave a short, relevant comment that adds value to the conversation — respond naturally to the topic, not generically.
After completing this workflow, provide a short summary noting which creators you engaged with and which posts you commented on.[USE CAUTIOUSLY]
Inside ChatGPT’s New Agentic Web Browser
A hands-on walkthrough of ChatGPT Atlas, the new browser that can complete real online tasks - from replying to LinkedIn messages to adding groceries to your cart - all through agentic automation.
Nothing compares..
