Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Discover how AI is cutting the gap between ideas and execution—and what that shift means for how you create campaigns.

🌟 AI Use Case Of The Week: See how Unilever uses AI-built 3D product models to cut costs, speed up content, and fuel campaigns - and how you can try it too.

🎯 Killer Marketing Prompt: Learn how to brief AI once and get aligned copy for social, email, ads, and landing pages.

🎥 AI YouTube Resource Of The Week: Watch how marketers are using AI workflows to launch faster, automate outreach, scale content, and win their first customers.

How AI Reshapes Creative Momentum

The hardest part of marketing has never been coming up with ideas. It’s getting those ideas into the world without losing their spark. This is where a new idea has emerged: ‘vibe marketing’. Its purpose is to close that gap between concept and creation, helping marketers move from inspiration to launch without losing momentum along the way.

In the traditional model, a great idea rarely arrived in front of an audience untouched. It had to pass through layers of briefs, mockups, and revisions before anything saw the light of day. Along the way, the spark that made it compelling often gets diluted. That friction is what many call the “translation layer,” the space between imagination and execution where momentum tends to get lost.

AI is closing that gap. Instead of spelling out every detail, marketers can feed a model a phrase, an image, or even just a vibe and get something back instantly. Execution is no longer the hurdle. That shift changes the rhythm of creativity. It gets faster, bolder, and less afraid of failure.

When it doesn’t cost much to experiment, you experiment more. An idea that falls flat isn’t wasted effort. It’s quick feedback that sharpens the next attempt. The cycle of testing, discarding, and iterating builds resilience and often leads to stronger, more original campaigns.

But this isn’t just about speed. When execution becomes effortless, the real value of a marketer isn’t in production. It’s in judgment. Strategy, taste, and audience understanding become the differentiators. Everyone has access to the same tools, so the edge lies in knowing which ideas deserve to be amplified and how to shape them into something that feels right for the moment.

Of course, vibe marketing isn’t a silver bullet. Working solely through AI can sometimes take longer to fine-tune than traditional methods, and not every campaign benefits from this approach. What it does highlight, though, is the mindset worth borrowing: in an AI-driven world, iteration becomes cheaper and faster, and that opens the door to bolder creative thinking. The opportunity for marketers is in knowing when to apply that mindset, and how to make it serve strategy rather than distract from it.

That’s the essence of vibe marketing. It’s about translating raw inspiration into something audiences can feel, without losing energy to process. Less about perfecting a message months in advance, more about creating work that feels alive, immediate, and connected to the emotions of the people it’s meant for.

🛡️ OpenAI adds parental controls and sensitive conversation routing to improve ChatGPT safety and usability - Learn how OpenAI’s latest updates could make ChatGPT safer and more adaptable for your teams, clients, or customer interactions.

🖋️ Wix adds Artificial Intelligence to its email editor - See how Wix’s new AI email tools can help you write sharper copy, personalize faster, and save hours on campaign building.

🚀 How do you plan to activate insights in the AI era? - Explore strategies for moving beyond data dashboards and actually turning AI insights into decisions that drive business impact.

📈 HubSpot adds 200 features to platform, much of it agentic AI - Discover which of HubSpot’s 200+ new features could streamline your workflows, unlock automation, and make personalisation easier.

Unilever, the global consumer goods giant behind brands like Dove, Ben & Jerry’s, and Hellmann’s, is rethinking how it produces marketing content. The company has started creating digital twins of its products. These are highly realistic 3D replicas built with AI inside NVIDIA Omniverse.

The models can be reused and adapted across campaigns, making it possible to generate endless variations of product shots without the time and cost of new photo or video shoots. They’re now powering influencer campaigns and social content, helping Unilever cut production costs by 50% and double the speed of asset creation.

The impact is already showing up in the numbers. Dove’s cookie-scent body-care launch generated 3.5 billion impressions and attracted 52% new customers, fueled by AI-driven creative.

You don’t need NVIDIA’s setup to experiment. Tools like Kaedim and Spline, can create 3D product models from images. Platforms like Runway and Stable Diffusion can help you generate backgrounds and variations.

Start small: build a reusable 3D model of a hero product, test it across email banners or social posts, and measure time saved versus traditional shoots.

One of the most effective ways to use AI in campaign execution is to give it the whole picture up front. Instead of asking for a tweet here or an email subject line there, ask the model to build multiple campaign assets together.

This creates continuity across channels, keeps your tone of voice consistent, and ensures each piece feels connected to the same idea.

Tools, prompts, and workflows you can actually apply.

‘That sounds exhausting, Grandpa.’