Today, we’re bringing you the latest in AI-powered marketing and business strategies. Here’s what’s inside:

🚨 AI Top Story: Understand how AI is reshaping the job market and how to stay ahead

📈 Killer Marketing Prompt: Master influencer outreach with ChatGPT - generate personalised, high-impact first-contact messages.

🎯 ChatGPT Play Of The Week: A step-by-step guide to building dynamic social media calendars with ChatGPT.

🌟 Creator Spotlight: Meet Kshitij Mishra, an AI content creator sharing the latest tools and insights to help businesses grow.

The Job Market Survived AI In 2024 - Will It Survive 2025?

The True Impact of AI on Jobs May Still Be Ahead

2024 wasn’t the year AI took over jobs, but could 2025 be the turning point? In a recent interview, Indeed’s chief economist, Svenja Gudell, noted that that while generative AI tools have shown immense potential, their actual impact on the job market has been minimal so far.

Currently, only 2 out of every 1,000 job postings on Indeed explicitly seek candidates with generative AI skills, highlighting that adoption remains slow and niche.

Gudell emphasises that while automation can enhance workflows and boost productivity, many employers are shifting focus to skills-based hiring rather than outright replacing roles with AI.

This approach, paired with fewer job listings demanding extensive prior experience, signals a broader trend toward adaptability and specific, in-demand skills over rigid qualifications.

So, what’s next? AI’s role in the job market is steadily increasing, not through mass displacement but by augmenting human capabilities. As generative AI tools become more advanced, they’re expected to complement roles by automating repetitive tasks, allowing professionals to focus on higher-value work.

For marketers, creatives, and other professionals, this means upskilling isn’t optional—it’s essential. Staying ahead of AI-driven changes will require ongoing learning in areas where human judgment, creativity, and strategy remain indispensable.

🔍 Google Ads Plans to Transform Search Marketing with AI in 2025 - Google’s big AI push promises smarter search campaigns in 2025

⚠️ Meta Shuts Down Its AI Character Accounts After User Outcry - Meta shuts down AI characters after backlash over authenticity concerns

🛡️ How To Protect Your Brand While Using AI - Guard your brand by using AI with smart guardrails

📈 Marketing Leaders Identify Key Trends For 2025 - AI, personalisation, and shifting customer demands lead 2025 trends.

Top 5 AI Tools for Social Media

UpGrow Is an AI-driven Instagram growth service that helps users organically increase their follower count by targeting specific demographics and interests.

Targeted Audience Growth: Utilises AI to identify and engage with users based on location, age, gender, language, interests, and hashtags.

Instagram Compliance: Operates within Instagram's guidelines to ensure account safety.

Flick is a marketing tool that accelerates the brainstorming, writing, and planning process for social media content.

Content Generation: Quickly produces original and engaging content ideas based on user-inputted topics.

Provides insights into post performance to refine future strategies.

Hootsuite (OwlyWriter AI) is an AI-powered tool designed to streamline content creation for social media marketers.

Platform-Specific Content: Generates tailored content optimised for platforms like Twitter, Facebook, Instagram, and LinkedIn.

Tone Customisation: Allows adjustment of content tone to align with brand voice.

Holiday Calendar Feature: Offers timely and relevant content ideas for upcoming events and celebrations.

Jasper is an AI-powered content creation platform offering a wide range of templates and tools for generating various types of content, including social media posts.

Tweet Machine Template: Generates multiple tweet variations based on a given topic and tone.

Repurpose Content Feature: Transforms existing content into tweet-friendly formats.

Supports Multiple Languages: Assists in creating content for a global audience.

Quillbot AI rewrites and paraphrases text, helping marketers repackage existing content for different social channels.

Content Expansion & Condensation: Expands short ideas into full sentences or condenses lengthy paragraphs for more concise messaging.

Tone Adjustment: Easily switch between different tones, such as formal, casual, or creative, to match your target audience.

Plagiarism-Free Rewriting: Ensures repurposed content is unique while maintaining the original meaning.

KSHITIJ MISHRA - Enhance Your LinkedIn Presence With AI-Powered Content Creation

AI-DRIVEN INFLUENCER OUTREACH STRATEGY

You are a brand strategist working on an influencer outreach campaign for [brand name] in the [industry]. Your goal is to generate personalized, short, and authentic first-contact messages that will garner a high response rate from potential influencers.

Start by identifying the ideal influencers for this campaign. Specify key criteria, such as follower count, engagement rate, audience demographics, and content style. Focus on influencers who align with [brand name]’s values and target audience.

Once influencers are selected, generate brief, personalized outreach messages tailored to each influencer’s style and content. Ensure the tone is friendly and conversational, showing genuine interest in their work and offering a clear value proposition for collaborating.

Here’s a sample format for the outreach:

"Hi [Influencer Name], I’ve been following your content on [platform]—your [specific post/video] really stood out! I think [brand name] could be a great fit for your audience. We'd love to explore a creative partnership with you. Let me know if you're interested, and I’d be happy to share more details!"

Prompt ChatGPT to create outreach templates for various scenarios, such as collaborations, product gifting, and event invites, ensuring that each message feels personalized and avoids sounding generic or automated.

Finally, include suggestions for follow-ups in case there’s no response after a few days. Ensure these follow-ups are polite, respectful of their time, and maintain the same authentic tone.

This AI-driven outreach strategy will help [brand name] establish meaningful partnerships and maximize influencer engagement while saving time on manual research and messaging.

Create a Weekly Social Media Content Calendar Creator

Step 1: Provide Comprehensive Context for Dynamic Content Creation

Begin by offering detailed brand information, audience insights, and content objectives. This step ensures ChatGPT can create highly relevant and segmented posts for different audience groups.

Sample Prompt for ChatGPT:

"You are a social media strategist for [Brand Name]. Develop a weekly content calendar for [Platform(s), e.g., Instagram, LinkedIn] targeting [Audience Segment 1: New Customers], [Audience Segment 2: Existing Customers], and [Audience Segment 3: Industry Peers]. Use the following content themes: [Theme 1], [Theme 2], [Theme 3]. Ensure posts include tailored captions, appropriate hashtags, and engagement-driven CTAs. Maintain a [professional/casual/playful] tone and suggest posting times for optimal engagement."

Step 2: Generate Segmented Content Variations

ChatGPT will create different variations of posts for each audience segment to increase engagement and personalization. You can prompt ChatGPT to generate posts with unique messaging angles, depending on who the post is targeting.

Step 3: Include Seasonal or Event-Driven Content

Prompt ChatGPT to create posts aligned with upcoming holidays, trending topics, or industry events to keep your content relevant and timely.

Sample Prompt for ChatGPT:

"Generate a week’s worth of content for [Brand Name] with a focus on [upcoming event/holiday]. Ensure the posts are aligned with our seasonal campaign and include event-specific hashtags."

Step 4: Introduce A/B Testing Suggestions

ChatGPT can recommend variations of headlines, captions, and CTAs to test which type of content performs better. This allows you to improve engagement and conversion over time.

Sample Prompt for ChatGPT:

"Generate two variations of the following post idea for A/B testing. One should focus on urgency, and the other on social proof. Suggest which metrics we should track to determine the winning post."

Step 5: Refine Content for Engagement-Based Personalisation

After generating the initial content calendar, ask ChatGPT to create personalized responses for engagement (e.g., comments, DMs) and propose engagement strategies for each platform.

Sample Prompt for ChatGPT:

"Based on the generated posts, create personalised response templates for common user comments such as 'Love this!' or 'Tell me more about [Product].'"

Step 6: Iterate Content Based on Performance Insights

At the end of each week, review the performance data and use ChatGPT to generate an improved content calendar. ChatGPT can suggest how to tweak content themes, posting times, and CTAs based on engagement metrics.

Sample Prompt for Analysis:

"Here’s the engagement data for last week’s posts: [Insert Data]. Suggest ways to improve next week’s content calendar, focusing on increasing engagement, click-through rates, and shares."

Execs reacting to every AI pitch 👀 ✨