- The AI Marketing Advantage
- Posts
- Tuesday Edition
Tuesday Edition
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
May 07, 2024
In partnership with
Ready to revolutionize your workday with AI?
Discover the key to unlocking unparalleled productivity with HubSpot’s free guide to using ChatGPT at work. You’ll find practical insights, useful integrations, and 100 prompt ideas to help you unleash the power of AI for a more efficient, impactful professional life.
TOP STORY
SAM ALTMAN ON THE FUTURE OF AI AND ENTREPRENEURSHIP
Sam Altman, CEO of OpenAI, recently spoke at the Entrepreneurial Thought Leader Seminar hosted by Stanford University, sharing insights into the potential of artificial intelligence (AI) and its implications for entrepreneurship.
Altman discussed his journey from a Stanford undergraduate to becoming a leader at Y Combinator, and eventually co-founding OpenAI, a research organization behind revolutionary AI tools like ChatGPT, DALL-E, and Sora. He highlighted how AI technologies have reached milestones at an unprecedented rate, with ChatGPT attracting 100 million active users just two months after its release.
During his talk, Altman stressed the immense potential and pivotal moments in technology akin to the introduction of the internet. "I think this is probably the best time to start a company since the internet, at least, and maybe kind of like in the history of technology," he remarked, emphasizing the transformative power of AI.
Altman also shared personal reflections on his consistent approach to life and work, marked by excitement, optimism, and curiosity. He encouraged current students to leverage their unique position during a technologically transformative era, suggesting that the scope for impact and innovation is significant.
Discussing the ethics and responsible deployment of AI, Altman underscored the importance of integrating AI into society gradually, allowing the public and institutions to adapt alongside technological advancements. This method aims to prevent unforeseen consequences and ensure that AI development aligns with societal needs and values.
Despite the challenges and concerns surrounding AI, such as ethical considerations and potential misuse, Altman remains optimistic about AI's role in driving future scientific, economic, and social progress. He concluded by urging future leaders and entrepreneurs to chart their paths, harnessing AI's capabilities to create impactful and sustainable solutions.
NEWS
(Click the links to learn more)
10 AI TOOLS FOR MARKETING
𝗝𝗮𝘀𝗽𝗲𝗿 - Your AI writing sidekick. Jasper crafts captivating blog posts, social media copy, product descriptions, and more.
𝗔𝗱𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲.𝗮𝗶 - Generate high-performing ad visuals instantly. This tool uses AI to design ads that grab attention.
𝗖𝗼𝗽𝘆.𝗮𝗶 - Say goodbye to writer's block. Copy.ai helps you brainstorm ideas and write persuasive marketing copy.
𝗖𝗹𝗮𝘂𝗱𝗲 - Versatile AI assistant for all things writing. Claude offers advanced text processing for editing, summaries, and translations.
𝗖𝗮𝗻𝘃𝗮 𝗠𝗮𝗴𝗶𝗰 𝗦𝘁𝘂𝗱𝗶𝗼 - Design and text generation in one. Turn simple prompts into stunning visuals and text for effortless content creation.
𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 - Your AI-powered search companion. Get concise answers to complex marketing questions, backed by reliable sources.
𝗦𝗘𝗠𝗿𝘂𝘀𝗵 - The all-in-one SEO toolkit. Research keywords, analyze competitors, and improve your search visibility with SEMrush's suite of tools.
𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆 - Polish your writing to perfection. Grammarly catches grammar errors, suggests style improvements, and ensures clarity.
𝗦𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝗮 - Create professional videos without the hassle. Generate realistic AI-powered presenter videos with just a script.
𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹.𝗮𝗶 - Presentation design made effortless. Stunning slides in minutes, thanks to AI-powered templates and design assistance.
CAMPAIGN OF THE WEEK
STELLA ARTOIS
STELLA HIRE DAVID BECKHAM AS ‘NEW FACE’ OF THE BRAND WITH LINE ‘UNFORTUNATELY HIS FACE WAS A BIT DISTRACTING’
Join the Essential Community for Marketers
Stay ahead of the curve and join the thousands of marketers shaping the future of marketing with the American Marketing Association. As the largest community-based marketing organization, you’ll find award-winning content, professional certifications (PCM®), industry-leading training events, and vibrant local chapters. Members get access to an abundance of resources, on-demand courses, and the most essential community in marketing.
USE CASE PROMPT
CUSTOMER RETENTION & LOYALTY PROGRAM
Prompt:
Develop a comprehensive customer retention and loyalty program for my <type of business/product/service> that targets <existing customer segments> with the goal of increasing <specific retention metrics, e.g., repeat purchase rate, customer lifetime value>.
Begin by analyzing my customer data to identify key factors that drive retention and loyalty, such as <purchase frequency, average order value, product preferences>. Identify the most effective channels and touchpoints for engaging and rewarding my customers, such as <email, mobile app, in-store interactions>.
Generate ideas for a tiered loyalty program structure that incentivizes desired behaviors and offers progressively valuable rewards, such as <exclusive discounts, early access to new products, personalized experiences>.
Provide guidance on how to effectively communicate and promote the program to drive enrollment and ongoing engagement. Recommend strategies for using customer data and insights to personalize the loyalty experience and anticipate individual needs. Outline key metrics and KPIs to track program performance and ROI.
IN CASE YOU MISSED THEM
