- The AI Marketing Advantage
- Posts
- Tuesday Edition
Tuesday Edition
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
May 21, 2024
Wynter is looking for marketers to become research participants. Participate in surveys and 1-1 meetings, get paid for your feedback and comments. Up to $600/hr. Super low-key commitment.
TOP STORY
OPENAI PAUSES CHATGPT'S "SKY" VOICE OVER SCARLETT JOHANSSON RESEMBLANCE
OpenAI has temporarily suspended the use of the popular "Sky" voice in its ChatGPT conversational AI due to concerns over its striking similarity to actress Scarlett Johansson's voice. The resemblance became more pronounced as OpenAI CEO Sam Altman and others drew parallels between the "Sky" voice and Johansson's role as an advanced AI system named Samantha in the movie "Her."
The "Sky" voice was one of five selected from over 400 auditions by professional voice actors for ChatGPT and the upcoming GPT-4o model. While OpenAI insists the resemblance is coincidental, the company has decided to pause the use of the "Sky" voice until further notice.
GPT-4o, set to revolutionize conversational AI, will feature multimodal capabilities, allowing it to understand and generate various forms of media, including images, text, video, and speech. This multimodality enables real-time conversations and an emotionally adaptive voice, further heightening the similarities with the "Her" movie.
OpenAI has clarified that the "Sky" voice belongs to a different professional actress using her natural speaking voice and not an imitation of Johansson. The company has not disclosed the actress's name but has stated that all voice actors were compensated above market rates and will continue to receive compensation as long as their voices are used in OpenAI's products.
NEWS
(Click the links to learn more)
10 PROMPTS FOR MARKETING STRATEGY
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:
Develop a high-level marketing plan for <product/service> outlining goals, strategies, channels, budget and KPIs for the next 12 months.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Outline a comprehensive go-to-market strategy for launching <new product>. Include pre-launch, launch and post-launch activities across marketing channels.
𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Analyze the marketing strategies, positioning and strengths/weaknesses of top competitors for <product category>. Provide recommendations to differentiate.
𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗣𝗹𝗮𝗻:
Develop an influencer marketing plan to promote <product> to <target audience>. Identify relevant influencers and outline potential partnerships/activations.
𝗘𝘃𝗲𝗻𝘁 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Create a promotional plan to drive attendance/awareness for <event>. Incorporate tactics across channels like email, social, PR, etc.
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Recommend initiatives to improve customer retention and loyalty for <product/service>. Could include loyalty programs, customer marketing, retention offers etc.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿:
Develop a 3-month content calendar mapping out topics, formats and channels to engage <target audience> and support <marketing goals>.
𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Outline an SEO strategy to increase organic traffic for <website> promoting <product/service>. Recommend content, link building and on-page tactics.
𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀:
Develop brand refresh guidelines for <company> including new messaging, visuals, voice/tone etc. to modernize the brand.
𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗕𝗿𝗶𝗲𝗳:
Create a research brief to study <consumer behavior, market trends, etc> to inform marketing strategy for <product>. Define objectives, methodology and key questions.
CAMPAIGN OF THE WEEK
BLEU DE CHANEL - THE MARTIN SCORSESE FILM STARRING TIMOTHÉE CHALAMET
Looking for visuals and charts, rather than words, to understand the daily news?
Bay Area Times is a visual-based newsletter on business and tech, with 250,000+ subscribers.
USE CASE PROMPT
SEASONAL MARKETING CAMPAIGNS
Prompt:
I need creative campaign concepts to promote my <type of product/service> during the <upcoming holiday/seasonal period, e.g. Christmas, Back-to-School, Summer, etc.> to <target customer segments>. Generate 8-10 thematic campaign ideas that:
Create a strong seasonal association and emotional connection
Align with my brand's <core personality traits/brand pillars>
Offer timely product/service value propositions tailored to <pain points/needs during this period>
Contain sharable, multimedia creative elements
Provide clear calls-to-action to drive <desired response, e.g. sales, site traffic, social engagement>
For each campaign concept, include details like the creative theme/hook, example execution across channels (social, email, website, in-store, etc.), promotional pricing/offers, influencer/partnership tie-ins, and ways to extend with ancillary content and experiences.
Identify the 2-3 strongest, most differentiated campaign directions based on <criteria like brand fit, revenue potential, originality/buzz-worthiness>. Recommend an omnichannel distribution plan and content calendar to maximize impact and continuity across the entire <holiday/seasonal> period.
IN CASE YOU MISSED THEM
