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Tuesday Edition
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
June 11, 2024
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TOP STORY
APPLE ANNOUNCES APPLE INTELLIGENCE FOR THEIR FIRST MAJOR DIP INTO THE GENERATIVE AI SPACE
Yesterday Apple announced a slew of new AI features coming in their next OS update across devices. I suggest you check out the link below for a summary of from the Verge, but to break it down here are the top things they shared:
Writing Assistant: Apple introduced new AI-driven writing tools to enhance text creation across its devices.
Priority Notifications & Emails: Features to manage notifications and emails more effectively, prioritizing user relevance.
Record & Transcribe: Enhanced capabilities for audio recording and real-time transcription across Apple devices.
Image Playground: A new tool for editing and manipulating images using AI, offering creative controls and automation.
Genmoji: Advanced avatars created using generative AI, offering greater personalization and expression.
Photo Natural Language Search: Improved search functionalities in Photos app using natural language queries.
Photo Clean Up: Tools to declutter and enhance photo quality automatically using AI.
New Siri: Siri has been upgraded with generative AI technology, enabling more intuitive and flexible user interactions.
AI Privacy: Apple emphasized new features and technologies to ensure privacy in the era of AI.
ChatGPT Integration: Integration of ChatGPT in iOS, enhancing various applications with advanced AI capabilities
NEWS
(Click the links to learn more)
10 PROMPTS FOR COPYWRITING
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗣𝗮𝗴𝗲 𝗖𝗼𝗽𝘆:
Write compelling website copy for the <homepage/product page/etc> of <company/product>. Target audience: <customer profile>. Include value proposition and calls-to-action.
𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻:
Craft a series of 3-5 email marketing messages to nurture leads and drive <campaign goal> for <product/service>. Target: <persona>.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗼𝗽𝘆:
Develop the key messaging and copy elements for launching <new product>, including positioning, benefits, taglines/headers, body copy, etc.
𝗩𝗶𝗱𝗲𝗼 𝗦𝗰𝗿𝗶𝗽𝘁:
Write an engaging video script to promote <product/service/offer> on <video channel>. Should tell a compelling story and drive a call-to-action.
𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝗰𝗸:
Create presentation slides with persuasive copy to pitch <new initiative/product/service> to <target audience>. Organize flow and include visual concepts.
𝗦𝗮𝗹𝗲𝘀 𝗘𝗺𝗮𝗶𝗹 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀:
Draft 3 sales email templates for <product/service> (e.g. cold outreach, follow up, cross-sell) to use for sales outreach campaigns.
𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗘𝗺𝗮𝗶𝗹:
Write an engaging outreach email to influencers about potential partnership to promote <product/service> to their audience.
𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲:
Design a reusable newsletter template including sections for articles, promotions, announcements from <company/brand>.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀:
Write clear, benefit-oriented product descriptions for <list of products> to use across channels like website, amazon, sales collateral.
𝗔𝗱 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀/𝗖𝗼𝗽𝘆:
Generate 10 powerful ad headlines and body copy variations promoting <product/offer> for paid search, social, and display ads.
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USE CASE PROMPT
COMPETITOR RESPONSE
Prompt:
A key competitor, <competitor name>, is launching <new product/service name> targeting our <customer segments>. We need a comprehensive go-to-market response plan to defend our position and mitigate switching.
First, provide a detailed analysis of the competitive threat, including:
Product/service overview and key differentiators vs. our offering
Positioning, messaging and initial marketing launch plan
Estimated pricing, packaging and go-to-market model
Strengths, weaknesses and white space opportunities
Next, generate campaign concepts to directly counter <competitor's> launch across multiple channels and customer touchpoints, such as:
Coordinated paid media and content marketing initiatives
Sales tools, battlecards and objection handling advice
Customer email cadences and loyalty incentives
Social media and PR rapid response activations
New product bundles, promotions or loss-leader pricing
Focus campaigns on reinforcing our <key product strengths and competitive advantages> that matter most to our shared target personas.
Provide a detailed project plan covering:
Campaign timelines and launch execution roadmap
Dedicated marketing spend and resource requirements
Internal enablement and preparedness steps
Metrics to measure awareness, lead generation and retention impact
Finally, identify areas of our product roadmap that should be prioritized to solidify our long-term competitive advantage anddurable differentiation post-launch.
The goal is a comprehensive unified front utilizing all available marketing levers to aggressively protect our customer base and market position.
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