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Tuesday Edition
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
May 28, 2024
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TOP STORY
NEW GOOGLE ALGORITHM CHANGES ARE MAKING WAVES ACROSS THE INTERNET
Google has unveiled sweeping changes to its search algorithm, leaving many websites reeling from plummeting traffic while others experience unprecedented growth. The tech giant's recent updates, including the introduction of AI-generated "AI Overviews" for user queries, aim to enhance the user experience and promote high-quality, original content.
However, the consequences have been far-reaching. Independent publishers like HouseFresh.com, which specialized in air purifier reviews, saw their traffic decimated, threatening their very existence. Conversely, platforms like Reddit witnessed a staggering 126% surge in traffic from Google Search, solidifying its dominance across various content categories.
Critics argue that Google's efforts to combat spammy results have inadvertently favored established brands over smaller, independent sites, regardless of content quality. Websites like Ready Steady Cut, a UK-based entertainment news site, were forced to downsize their teams due to significant traffic losses.
The introduction of AI-generated search results has also raised concerns about content theft and accuracy. Some website owners fear that users may no longer visit their sites if Google's AI provides satisfactory answers, potentially dealing a fatal blow to their online ventures.
While Google maintains that its updates are beneficial for users and that it provides resources for website owners, the fallout has been severe for many. The company faces mounting antitrust lawsuits challenging its dominance, with critics arguing that its control over search results grants it too much power over the online ecosystem.
NEWS
(Click the links to learn more)
10 PROMPTS FOR SOCIAL MEDIA:
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Develop a comprehensive social media marketing plan for <brand/product> outlining goals, target audiences, channels, content pillars and metrics.
𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗹𝗮𝗻:
Create an influencer marketing strategy to promote <product/service> on social media. Identify relevant influencers and outline potential partnership activations.
𝗖𝗼𝗻𝘁𝗲𝘀𝘁/𝗚𝗶𝘃𝗲𝗮𝘄𝗮𝘆 𝗜𝗱𝗲𝗮𝘀:
Generate social media contest/giveaway concepts for <brand> to boost engagement and acquire emails/followers.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗿𝗶𝘀𝗶𝘀 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗣𝗹𝗮𝗻:
Outline a crisis communications plan for responding to a potential negative event/viral situation impacting <brand> on social media.
𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Recommend campaigns to source user-generated content (UGC) from fans/customers to use in <brand's> social media marketing.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿:
Create a 90-day content calendar defining creative concepts, copy, visual styles and inspiration for <brand's> organic social media posts across channels.
𝗟𝗶𝘃𝗲 𝗩𝗶𝗱𝗲𝗼 𝗦𝘁𝗿𝗲𝗮𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Plan a live video stream event to promote <new product> on <social platform>. Define format, talent/hosts, promotion plan and engagement tactics.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗔𝗱𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Outline a paid social ads plan to drive <campaign goal> for <product>. Include channels, creative approaches, audience targeting and budget allocation.
𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
Research and identify up to 20 relevant influencers across <platforms> to potentially partner with for promoting <product/service> to <target audience>.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
Develop a plan for monitoring online conversations and engaging with your audience on social media for <brand>. Define tools, processes and response protocols.
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CAMPAIGN OF THE WEEK
100 DAYS TO THE PARIS PARALYMPICS VIDEO CAMPAIGN
USE CASE PROMPT
CUSTOMER ONBOARDING
Prompt:
Here's a prompt for an AI to help create a customer onboarding and education program:
I need to develop a comprehensive customer onboarding and education initiative for <product/service name> aimed at helping <customer segments/personas> achieve successful adoption and realize maximum value.
Start by mapping out the key milestones and desired outcomes across the entire customer journey, from initial purchase through to becoming a power user. Identify the top <5-7> instructional topics and learning priorities that will guide users through this process effectively.
For each topic, generate content concepts across multiple formats like:
Interactive tutorials/walkthroughs
Video lessons and best practice guides
Tip sheets and checklists
FAQ collections
Quizzes and certification paths
Determine the ideal timing and sequence for delivering this educational content based on <product complexity, user behaviors, data consumption preferences, etc.>
Recommend engagement strategies to drive adoption of the resources, like <in-app nudges, automated drip emails, social sharing, gamification, etc.>
Provide a template for a self-service customer enablement hub where users can access this content on-demand across <channels like website, app, email, chat, etc.>
Finally, outline key metrics to measure the program's effectiveness, such as <product engagement, feature adoption, support tickets, NPS, customer churn/retention, etc.>
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