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The secret to growing on LinkedIn in 2024
The secret to growing on LinkedIn in 2024
There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.
Here’s how you can capitalize:
Grab your company's existing video assets, like interviews or webinars
Generate dozens of clips using OpusClip
Schedule your whole month’s worth of video clips on LI using our new Calendar feature
Reply to comments on your videos to foster your new connections
Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here
TOP STORY
OPENAI ANNOUNCES GPT-4o MAKING CHATGPT’S BEST FEATURES FREE FOR ALL
OpenAI has introduced GPT-4o, a groundbreaking AI model that promises to revolutionize the way we interact with artificial intelligence. This advanced technology brings real-time voice interaction, multi-tone and voice capabilities, and enhanced visual understanding to the forefront.
Starting May 13, GPT-4o will be accessible to all ChatGPT users, with varying prompt limits and voice function availability across different subscription tiers. The model's ability to detect and respond with appropriate tones and voices, as well as its capacity to be interrupted and corrected mid-conversation, aims to provide a more human-like experience.
In addition to its voice capabilities, GPT-4o can answer questions about photos and desktop screenshots, identifying brand names, explaining complex concepts, and even translating menus. OpenAI even plans to expand its capabilities to support live sports commentary and rule explanations in the future.
Improved multilingual functions across 50 different languages and a faster API compared to GPT-4 Turbo are among the many notable enhancements. GPT-4o also excels in text generation, creating legible text and arranging it in creative ways, such as typewriter pages, movie posters, or poetic typography, while emulating handwriting and including doodles.
A dedicated Mac app with keyboard shortcut and screenshot support is also now available, with a Windows app expected by the end of 2024. While real-time voice conversations are currently restricted to ChatGPT Plus subscribers, the model is available to all users from the start, with limitations on prompt usage for non-subscribers.
GPT-4o represents an evolution of the GPT-4 AI model, unifying voice, text, and vision capabilities into an "omni model." OpenAI is cautiously rolling out the technology to trusted partners initially, but it is expected to be widely adopted by third parties in the future.
If you have never used ChatGPT Plus - you now have most of the features for free in GPT-4o. Time to start playing around!
NEWS
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10 PROMPTS FOR WRITING COPY
𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿:
Generate 10 attention-grabbing headlines for <product/service>. Emphasise <benefit 1>, <benefit 2>. Include a call-to-action.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻:
Write a compelling product description for <product/service>. Target audience: <consumer description>. Highlight <unique selling proposition>. Keep it under 200 words.
𝗘𝗺𝗮𝗶𝗹 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲:
Create 5 subject lines to improve open rates for an email promoting <offer or content>. Target audience: <audience segment>.
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗱 𝗖𝗼𝗽𝘆:
Write 3 ad copy variations for <social media platform>. Promote <product/service> which offers <service>. Target audience: <consumer description>. Include a strong call-to-action.
𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗼𝗽𝘆:
Outline the key copy elements for a high-converting landing page promoting <product/service>. Include a headline, subheadline, benefits, testimonials (if applicable), and a clear call-to-action.
𝗧𝗮𝗴𝗹𝗶𝗻𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿:
Develop 5 memorable tagline options for <brand/service> which offers <service>. Keep them short, impactful, and reflective of the brand's personality.
𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝗗𝗿𝗮𝗳𝘁:
Write a draft press release announcing <newsworthy event/product launch> offering <new service>. Target audience: media outlets and <end consumer>. Emphasise the key benefits of <benefits> and newsworthy angle.
𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗚𝗿𝗮𝗯𝗯𝗶𝗻𝗴 𝗛𝗼𝗼𝗸𝘀:
Develop 5 attention-grabbing opening lines suitable for a website article on <topic>. Aim to spark curiosity and encourage further reading.
𝗕𝗿𝗮𝗻𝗱 𝗖𝗹𝗮𝗶𝗺𝘀:
Generate 5 powerful brand claims for <brand/service>. Highlight <unique selling points> and focus on resonating with <target audience>.
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝗢𝘂𝘁𝗹𝗶𝗻𝗲:
Outline a comprehensive website article on <topic>. Target audience: <consumer segment>. Include suggested section headers, potential keywords, and calls-to-action.
CAMPAIGN OF THE WEEK
THE ORDINARY
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USE CASE PROMPT
SOCIAL & CORPORATE RESPONSIBLITY INITIATIVES
Prompt:
I need creative concepts for a cause marketing or social responsibility campaign that aligns with my <type of business/product/service> brand and appeals to <target audience details> who care about <relevant values/interests, e.g. sustainability, community impact, etc.>.
Generate 6-8 original campaign ideas that: 1) Address a timely, relevant social or environmental issue 2) Authentically connect to my brand's mission and value proposition 3) Provide opportunities for customer/employee engagement 4) Create real, measurable impact through donations or initiatives.
For each concept, include a brief description outlining the overall campaign premise, key messaging pillars, examples of creative executions across channels, partnership opportunities, and metrics to track business/social impact.
Identify the 2-3 strongest concepts based on <criteria like distinctiveness, scale of impact, customer relevance, tie-in to brand>.
IN CASE YOU MISSED THEM
