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- Tuesday Edition - Aug 6
Tuesday Edition - Aug 6
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
August 06, 2024
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TOP STORY
ELON MUSK REVIVES LAWSUIT AGAINST OPENAI CO-FOUNDERS
Elon Musk has reignited his legal battle against OpenAI, targeting co-founders Sam Altman and Greg Brockman.
Musk's lawsuit alleges that Altman and Brockman breached their fiduciary duties and misused proprietary technology, leading to Musk's departure from the AI research organisation he helped establish.
This revival of the lawsuit highlights escalating tensions within the AI community, with significant implications for OpenAI's future and its leadership.
The case underscores the complex interplay of innovation, ethics, and personal dynamics at the forefront of artificial intelligence development. Stay tuned for more updates as this high-profile legal confrontation unfolds.
NEWS
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10 PROMPTS FOR BRAND IDENTITY
𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺:
Design a comprehensive visual identity system for <brand>, including logo variations, colour palette, typography, imagery style, and graphic elements.
𝗕𝗿𝗮𝗻𝗱 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀:
Create a brand guidelines document for <company> outlining proper usage of visual elements, tone of voice, messaging, and brand applications.
𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻:
Generate 10 potential brand names for a <new product/service> in the <industry> that reflect its identity and appeal to <target market>.
𝗟𝗼𝗴𝗼 𝗗𝗲𝘀𝗶𝗴𝗻 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘀:
Develop 3-5 logo design concepts for <brand> that communicate its values and appeal to <target audience>. Provide rationale for each concept.
𝗕𝗿𝗮𝗻𝗱 𝗧𝗮𝗴𝗹𝗶𝗻𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
Create 5-10 potential tagline options for <brand> that capture its essence and resonate with <target audience>.
𝗕𝗿𝗮𝗻𝗱 𝗩𝗼𝗶𝗰𝗲 𝗚𝘂𝗶𝗱𝗲:
Develop a brand voice guide for <company> that outlines personality traits, tone, and language usage across different communication channels.
𝗕𝗿𝗮𝗻𝗱 𝗜𝗺𝗮𝗴𝗲𝗿𝘆 𝗦𝘁𝘆𝗹𝗲:
Define the visual style and guidelines for brand imagery (photography, illustrations, icons) for <company> that aligns with its identity and appeals to <target audience>.
𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆:
Create a messaging hierarchy for <brand> including main value proposition, supporting messages, and proof points for different audience segments.
𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:
Define and develop the brand archetype for <company> that will shape its personality, storytelling, and customer interactions.
𝗕𝗿𝗮𝗻𝗱 𝗔𝘀𝘀𝗲𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆:
Organise and create a comprehensive brand asset library for <company> including logos, fonts, templates, and guidelines for easy access by team members.
AI IMAGES OF THE DAY
BRANDED BRACES CONCEPT
Artificial Inspiration on LinkedIn
CAMPAIGN OF THE WEEK
RIMOWA ENGINEERED FOR LIFE CAMPAIGN
USE CASE PROMPT
EMERGING MARKETS
Prompt:
Develop a comprehensive marketing strategy to introduce our <product/service> to the <specific emerging market>.
Begin with an in-depth analysis of the market's economic, cultural, and technological landscape. Identify key competitors and local alternatives to our offering.
Conduct a SWOT analysis of our brand's position in this new market.
Develop a localization strategy for our product, pricing, and messaging that considers local preferences and purchasing power.
Design a market entry plan, including potential partnerships or distribution channels.
Create a multi-channel marketing approach that leverages both digital platforms and traditional media popular in the target market.
Outline strategies for building brand awareness and trust in a market where we may be unknown. Propose ways to gather local customer insights and rapidly iterate our approach based on market feedback.
Finally, recommend metrics and KPIs to measure market penetration, brand perception, and overall success in the new market.
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