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Tuesday Edition
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
July 30, 2024
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TOP STORY
HERE’S HOW AI WILL PLAY A ROLE AT THE 2024 PARIS OLYMPICS
The upcoming 2024 Summer Olympics in Paris is set to be a groundbreaking event, not only for its inclusion of new sports like breakdancing but also for the significant role of artificial intelligence (AI) in enhancing the games. The International Olympic Committee (IOC) has introduced an Olympic AI Agenda, aiming to leverage AI technology to improve athlete performance, ensure fair play, and enhance the spectator experience.
AI applications will focus on various aspects of sports, including talent identification and personalized training programs. By analyzing extensive data on athletes' performance and physical traits, AI can help coaches develop tailored training plans and optimize strategies to reduce injury risks. Additionally, AI tools are being used to interpret athlete data and provide real-time feedback on movements, making coaching more accessible and effective.
In terms of fairness, AI will aid referees and judges by providing transparent assessments of performances, particularly in sports like gymnastics where scoring can be subjective. The IOC is also exploring ways to enhance the viewing experience for fans, aiming for more personalized interactions during the games.
Beyond the competitive arena, AI will streamline operations, improve logistics, and enhance sustainability efforts for the Olympics. The IOC plans to monitor social media interactions to protect athletes from abuse, showcasing a commitment to their safety and well-being.
As the Olympic movement embraces AI, it raises important questions about responsible implementation and data security. The IOC is determined to lead the way in integrating AI into sports, setting a precedent for future events, including the 2028 Los Angeles Games and the 2032 Brisbane Games. The evolution of AI in sports is poised to reshape how we experience athletic competitions.
NEWS
Shutterstock releases generative 3D, Getty Images upgrades service powered by Elon Musk posts deepfake of Kamala Harris that violates X policy
(Click the links to learn more)
10 PROMPTS FOR BRAND ANALYSIS
𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝘁:
Conduct a comprehensive brand audit for <company> assessing current brand elements, messaging, and customer perceptions. Identify strengths, weaknesses, and improvement areas.
𝗕𝗿𝗮𝗻𝗱 𝗘𝗾𝘂𝗶𝘁𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Evaluate the brand equity of <company> across key dimensions (awareness, loyalty, perceived quality, associations). Provide recommendations for strengthening brand equity.
𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗦𝘁𝘂𝗱𝘆:
Design a brand perception study to gather insights on how <target audience> perceives <brand> compared to competitors. Include methodology and key questions.
𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Analyze the current positioning of <brand> in the market. Identify opportunities to differentiate and strengthen positioning relative to competitors.
𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Evaluate the current brand architecture of <company> and its product/service offerings. Recommend improvements for clarity and brand leverage.
𝗕𝗿𝗮𝗻𝗱 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Assess the consistency and effectiveness of <brand>'s presence across all customer touchpoints. Identify areas for improvement and alignment.
𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Evaluate the current value proposition of <brand>. Assess its clarity, relevance, and differentiation. Provide recommendations for enhancement.
𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁:
Analyze the current brand personality of <company>. Determine if it aligns with target audience preferences and brand objectives. Suggest refinements if needed.
𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Evaluate the effectiveness of <brand>'s key messages across various channels. Assess clarity, consistency, and resonance with target audience.
𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:
Assess the current level of brand loyalty among <brand>'s customers. Identify factors driving loyalty and opportunities to increase it.
AI IMAGES OF THE DAY
OLYMPIC FLAME X LUXURY BRANDS
Artificial Inspiration on LinkedIn
CAMPAIGN OF THE WEEK
OLIVIA WILDE IN DRIVING SEAT FOR VOLKSWAGEN ‘WATER GIRL’ SPOT
USE CASE PROMPT
SUBSCRIPTION MODEL
Prompt:
Create a comprehensive marketing strategy for our subscription-based <service/product>.
Develop positioning and messaging that emphasizes the value of ongoing subscription over one-time purchases.
Design acquisition campaigns targeting different customer segments with tailored value propositions.
Outline retention strategies including engagement programs, loyalty rewards, and upgrade paths.
Propose ways to reduce churn through predictive analytics and targeted interventions.
Create a content strategy that supports both acquisition and retention goals.
Finally, recommend metrics to measure subscription growth, customer lifetime value, and overall program health.
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