Wednesday Edition - Sep 4

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TOP STORY

CALIFORNIA BILL PROPOSES BAN ON AI IMAGE GENERATION MODELS LIKE STABLE DIFFUSION AND HUGGINGFACE

A new California bill, AB 3211, seeks to heavily regulate AI image generation tools like Stable Diffusion, CivitAI, and HuggingFace.

The bill would require these platforms to embed permanent, nearly impossible-to-remove watermarks in all AI-generated images to distinguish them from real content.

Additionally, it mandates the development of robust public detection tools to identify AI-generated images, putting a significant burden on the developers and potentially hindering the accessibility of open-source AI tools.

The proposed legislation also extends to hardware and social media, requiring new cameras to verify AI-generated content and social platforms to label such content explicitly.

These stringent measures are seen as a response to concerns about deepfakes and misinformation but could result in a de facto ban on many AI tools in California due to the technological and logistical challenges they impose.

Critics argue that the bill's requirements are impractical, risking innovation in the AI space and pushing developers and companies out of California.

NEWS

Before Midjourney, there was NightCafe — and it's still kicking

Coinbase sees first crypto transaction between AI agents

Amazon hires the founders of AI robotics startup Covariant

Luma AI debuts Dream Machine 1.6 video generator with camera motions

(Click the links to learn more) 

CREATOR SPOTLIGHT

HAMNA ASLAM KAHN - Follow me to get insights on how to use AI at work and beyond.

AI IMAGES OF THE DAY

10 PROMPTS FOR MARKETING STRATEGY

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄: Develop a high-level marketing plan for <product/service> outlining goals, strategies, channels, budget and KPIs for the next 12 months. 

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Outline a comprehensive go-to-market strategy for launching <new product>. Include pre-launch, launch and post-launch activities across marketing channels. 

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analyze the marketing strategies, positioning and strengths/weaknesses of top competitors for <product category>. Provide recommendations to differentiate. 

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗣𝗹𝗮𝗻: Develop an influencer marketing plan to promote <product> to <target audience>. Identify relevant influencers and outline potential partnerships/activations. 

𝗘𝘃𝗲𝗻𝘁 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Create a promotional plan to drive attendance/awareness for <event>. Incorporate tactics across channels like email, social, PR, etc. 

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Recommend initiatives to improve customer retention and loyalty for <product/service>. Could include loyalty programs, customer marketing, retention offers etc. 

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿: Develop a 3-month content calendar mapping out topics, formats and channels to engage <target audience> and support <marketing goals>. 

𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Outline an SEO strategy to increase organic traffic for <website> promoting <product/service>. Recommend content, link building and on-page tactics. 

𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀: Develop brand refresh guidelines for <company> including new messaging, visuals, voice/tone etc. to modernise the brand. 

𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗕𝗿𝗶𝗲𝗳: Create a research brief to study <consumer behaviour, market trends, etc> to inform marketing strategy for <product>. Define objectives, methodology and key questions.

CAMPAIGN OF THE WEEK

KITKAT - ‘HAVE A BREAK’

USE CASE PROMPT

BRAND ARCHETYPES

Prompt: 

My brand is in the <industry> space serving <target customers> who care about <key needs/values>.

Suggest one main brand archetype that aligns to this audience and conveys <desired brand personality traits>. Provide guidance on positioning our messaging and visual identity to reinforce this archetype.

Describe any secondary archetypes that could effectively complement this strategy across different channels. Tailor all recommendations to deeply resonate with the <values/priorities> of my distinct target demographic.

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