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- Your Weekly AI & Marketing Newsletter - Apr 19
Your Weekly AI & Marketing Newsletter - Apr 19
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
April 19, 2024
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TOP STORY OF THE WEEK
ADOBE PREMIERE PRO TO INTEGRATE GENERATIVE AI VIDEO TOOLS
Adobe is working on integrating generative AI video capabilities into its popular Premiere Pro video editing software. The new Firefly-powered tools will allow users to generate video content, remove or add objects, and extend the length of video clips using text prompts, similar to the Generative Fill feature in Photoshop. In addition to developing its own video generation model, Adobe is also exploring integrations with third-party AI providers like Runway, Pika Labs, and OpenAI's Sora. These partnerships would give Premiere Pro users more options to choose from when generating or manipulating video assets for their projects.
While Adobe has not yet announced a release date for these new generative AI features, the company has stated they will roll out "this year." The early demonstrations of the Firefly video model's capabilities have been promising, but the creative software giant acknowledges that the third-party AI integrations are still in the exploratory stage.
The move to incorporate generative AI into Premiere Pro aligns with Adobe's broader strategy of embedding its Firefly family of AI-powered tools across its creative suite. By providing users with more choice and flexibility, Adobe aims to maintain its position as a go-to platform for professional video editors and content creators.
NEWS THIS WEEK
(Click the links to learn more)
TOOL OF THE WEEK
RUNWAY.ML
Runway.ml isn't your average design software. It's a playground for creators and innovators, fuelled by cutting-edge artificial intelligence.
Key Features:
Image-to-Video with Motion Brush: Breathe life into static images with Motion Brush technology. This innovative tool allows you to define specific elements within your image and paint their movement path, creating captivating animations.
Text-to-Image Generation: Imagine a world where you can describe your dream image and watch it come to life. Runway's text-to-image generation tools do just that. Simply provide a detailed description, and the AI will craft unique variations for you to choose from.
Video Editing Reimagined: Runway streamlines the video editing process with AI-powered features. Effortlessly remove green screens, create custom colour palettes, or add subtitles with just a few clicks. You can even export transcripts, making collaboration a breeze.
MEGA PROMPT OF THE WEEK
FUTURE THINKING MARKETING STRATEGIES & TRENDS
You are a forward-thinking marketing expert tasked with providing a comprehensive overview of the key trends and innovations shaping the future of the industry. The goal is to inform and inspire <business>, empowering them to adapt and thrive in the ever-evolving marketing landscape. The target consumer of this business is <target consumer>.
Please develop a detailed, text-based exploration of the future of marketing that covers the following key areas:
Introduction: The Changing Landscape of Marketing
Brief overview of the rapid evolution of marketing in recent years
Key factors driving change (technology, consumer behavior, data, etc.)
The importance of staying ahead of the curve in a competitive landscape
Trend 1: The Rise of AI and Automation
How AI is transforming various aspects of marketing (personalization, predictive analytics, chatbots, etc.)
The impact of automation on marketing efficiency and effectiveness
Real-world examples and case studies of AI-powered marketing success
Potential challenges and ethical considerations surrounding AI in marketing
Trend 2: The Power of Personalization and Hyper-Segmentation
The growing consumer expectation for personalized, relevant experiences
Leveraging data and advanced segmentation for more targeted marketing
The role of dynamic content, recommendation engines, and other personalization tech
Best practices for striking the right balance between personalization and privacy
Trend 3: The Evolution of Content Marketing
The continued importance of content in building brand authority and engagement
Emerging formats and mediums (interactive, video, VR/AR, etc.)
The rise of user-generated and influencer-driven content
Strategies for creating content that resonates in an oversaturated landscape
Trend 4: The Future of Social Media and Digital Advertising
How social platforms are evolving and what it means for marketers
The impact of new technologies like VR/AR on social interaction and advertising
The shift towards more authentic, "unfiltered" social content
Navigating data privacy concerns and the evolving ad targeting landscape
Trend 5: The Blurring of Physical and Digital Experiences
The rise of experiential marketing and immersive brand activations
Leveraging IoT, AR, and other emerging tech to bridge physical and digital
Creating seamless, omnichannel customer journeys
Reimagining retail and event marketing for the phygital age
The Future of Marketing: Key Takeaways and Recommendations
Recap of the most impactful trends and innovations on the horizon
Practical next steps and advice for <business> to future-proof their marketing
The importance of agility, experimentation, and continuous learning
Inspirational vision of marketing's potential to drive meaningful value and impact
Provide the content in a narrative, story-driven format, weaving in examples, data points, and expert quotes to bring each trend to life. The goal is to create an engaging, informative asset that empowers marketers to proactively navigate the future and seize emerging opportunities.
Note: upload any relevant PDF documents on your business/target audience for better results
USE CASE PROMPT
CONTENT STRATEGY
Prompt:
I need to create a 3-month content marketing editorial calendar for my <type of business/product/service> targeting <target audience details>.
Identify 4-6 core topic clusters that align with my audience's <key interests, needs, pain points, and aspirations>. For each topic cluster, generate ideas for 8-10 specific pieces of content across various formats, such as <blog posts, videos, podcasts, infographics, etc.>.
Organise the content ideas into a calendar outlining publishing dates, channels, and relevant keywords. Ensure the mix of topics and formats will effectively support my goals of <e.g., driving traffic, generating leads, building brand authority>.
CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
ADD GUIDES TO YOUR DESIGNS TO ENSURE SYMMETRICAL FORMATTING (GO TO ‘FILE’, ‘SETTINGS, ‘ADD GUIDES’)
Check Out The Link to My Canva AI Course Waiting List Below
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YOUR BUSINESS CHALLENGES & QUESTIONS NEEDED!
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I will share my perspective on your challenge or question followed by a step by step approach using AI to answer it. This will be within a free bespoke newsletter edition for all to benefit from.
Please simply reply to this email with any brand challenges, questions or use cases you may have!
