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YOUR WEEKLY DOSE OF AI & MARKETING
Jonathan Parsons (JP)
December 10, 2023
🚨 AI NEWS OF THE WEEK
Let’s break down the big stories of the week:
Healthcare
Astrazeneca & Absci Sign $247M Agreement To Develop AI-Driven Cancer Drug Treatments
AI Breakthrough Makes Pancreatic Cancer Easier To Detect
Bacteria and AI Are Helping In Fight Against Dengue Fever
World & Business
Google Introduces Gemini, A Rival To ChatGPT
At the Same Time Google Accused Of Misrepresenting Gemini's Real-Time Capabilities Through Staging Parts of the Launch Video
Sam Altman Named CEO Of The Year By Time Magazine Amidst OpenAI Success
OpenAI's Major Investment: $51 Million In AI Chips From Sam Altman-Backed Startup
Meta's New AI Alliance Aims To Promote Open, Responsible AI Development
Generative AI
Elon Musk Announces Grock Rollout For X Premium Plus Subscribers
McDonald's Partners With Google Cloud For AI-Driven Restaurant Innovations
Pika Announces Promising New Entrant In AI Video Creation Tools
Alibaba's Animate Anyone Tool Under Scrutiny For Using Tiktok Content Without Consent
Meta's Emu Image Generator And Playground V2 Launch
Facebook Introduces Over 20 AI-Driven Features Across Its Platforms
Microsoft's Bing Set To Revolutionise Online Searches With AI
🛠️ TOOL OF THE WEEK: HEYGEN
HeyGen is an AI-powered video platform designed to facilitate video creation. It harnesses the power of generative AI to streamline the video production process, making it easier for businesses and individuals to create professional-looking videos quickly and efficiently.
Key features and benefits of HeyGen include:
Video Avatars: HeyGen allows users to generate video avatars, enabling you to quickly have an AI spokesperson for your brand.
Text-to-Speech: It offers text-to-speech capabilities with over 300 voices in more than 40 languages, making it a valuable tool for creating multilingual content.
AI-Enabled Translation: HeyGen provides AI-enabled translation services for video content, making it easier to reach a global audience by translating videos into multiple languages. This includes lip sync and translation in the same voice as the original language!
AI IMAGES OF THE WEEK - CHRISTMAS MOVIES
Artificial Inspiration on LinkedIn
MEGA PROMPT OF THE WEEK: YOUTUBE 📺
You are a YouTube Marketing expert.
Do the following assessment for my company/brand <company/brand>. We focus on <niche> with the following unique selling points <USPs>. Our target consumer is <consumer persona>. Our company goals are <goals>:
Channel Goals & Metrics
Define channel goals for views, subscribers, engagement rates, audience retention and desired milestone schedule in 12 months supporting company goals
Target Audience Personas
Construct 3-4 potential viewer personas reflecting target demographics - detailing <other attributes>, interests, values, preferred content style and length
Channel Identity Concept
Provide name, branding elements, host personality and tone recommendations clearly conveying company's positioned value to personas in <oversubscribed/competitive niche>
Content Pillar Framework
Propose content pillar framework across <number> pillars with allocated percentage of output focus per pillar per <time period>
Formats & Cadence
Share channel content formats proposals focusing on <format 1>, <format 2> detailing optimal duration, structure and planned output cadence per week
Production Checklist
Provide guidance for on-page and thumbnail optimisation per video, metadata, calls-to-action, captions etc. catered to <important elements for company's audience>
Promotion Strategy
Suggest pre-launch and ongoing promotion approach leveraging owned, earned, shared and paid tactics to drive viewership
USE CASE OF THE WEEK: EMAIL CAMPAIGN 📧
Prompt: Draft an automated 8-week welcome/onboarding email campaign for customers who purchased <company's product/service>. Include trigger timings and draft copy across 8 initial emails focused on product usage tips, relevant promotional offers, guidance to related resources, and relationship building with brand.
CANVA TIP OF THE WEEK 🎨
Use Magic Grab to Remove Text From an Image. Great for Replacing AI Generated Text with Something More Elevated.
